IEEE Expert Now

Beth Babeu KellyEducational Activities

17 February 2007Universal City, CA

IEEE Expert Now Editorial Board Meeting16 February 2007

Agenda Item # III - VI

A Presentation to the Educational Activities Board

What it Delivers

Learning modules developed by leading experts recognized in their fields

Professionally produced, IEEE conference quality education that is accessible to customers world-wide 24 hours a day, 7 days a week

Content via easy to use player-viewer, audio and video files, diagrams, animations, and automatic place marking

Optional CEUs for maintaining professional licensure

Advantages Meets the continuing education needs of IEEE

Members and Customers

Provides learning opportunities in manageable, one hour modules

Creates an additional revenue stream for IEEE Societies and Councils

Membership development tool

Facilitates IEEE becoming the marketplace leader in providing high-quality e-learning services for practicing engineers, scientists and researchers

Subject Areas Featured in the Collection to date

Aerospace Artificial Intelligence Biomedical Engineering Circuits & Devices Communications Computer (Computer

Engineering / Networking / Software; CyberSecurity)

Cybernetics Instrumentation &

Measurement

Lasers & Optics Management / Professional

Development Microwave Theory &

Techniques Power / Power Electronics Robotics Reliability Signal Processing Vehicular Technology

Production Update 56: Titles in collection as of Feb 2007

20: More modules in development to be released by June 2007

20: More modules funded by Societies to be signed in 2007

1) CIS – 2 courses2) ComSoc – 1 course3) EDS – 2 courses4) EMBS – 1 course5) IAS – 1 course

6) LEOS – 2 courses 7) MTT-S – 6 course8) PELS – 2 courses9) SMC – 1 course10) SSCS – 2 courses

Selling IEEE Expert Now to Organizations

Who can buy IEEE Expert Now?

We sell Expert Now to:

Corporations Government organizations Academic institutions – largest engineering

schools

All delivered via the Thomson NetG platform

Key Contacts at a Corporate Prospect

Human Resources Continuing Education Dept Corporate Trainers Engineering Mgmt (VP, Director, etc.) IT Mgmt Librarian (a good place to start)

In some cases, the product may be funded jointly by a few departments

Coming in 2007 IEEE Expert Now for Academics

via IEEE Xplore

Unlimited viewing of courses 15 simos Site model Preferred by academic

subscribers Will boost our efforts in selling to

universities

Member Sales

Launch in IEEE Xplore® scheduled for

10 March 2007!

• Athenticate with IEEE Web account• $69.95 per course• 30 days of access

Member SalesActivities to date

April 2006: Launched Free Trial Open to anyone who has an IEEE web

account 3 fixed courses offered

Real-Time Computer Systems with Applications Transition into Management Introduction to Wireless Ad-hoc Networks

CEUs available upon successful passing of the assessment at no additional cost

Free Trial Statistics27 June – 22 January 2007

Results to date are promising! 3,217 visitors in 7 months

Close to 1.5% of our target market 57% - non-US

61.1% - members 21.2% - students 1% - non-members 16.7% - all other grades

248 requests for IEEE CEUs

since April 2006

Marketing to Members

Opt-in email list: Direct email campaign

Notification of member sales going live in Xplore

Monthly alert announcing new courses

Paid Advertisements: IEEE Spectrum - March, April and May 2007 - global distribution

News items to be featured in The Institute, Leadership Wire, Society Sentinel, SCOOP, What’s New @ IEEE, IEEE Homepage and Newsroom, and Region and Section Newsletters

IEEE Exhibits Program – Poster and Flyer distribution at various IEEE meetings worldwide

Member Marketing Complete as of late January 2007

ieee.TV ad online via links on IEEE Membership “Benefits” pages and EA Expert Now web pages

Membership Renewal mailings (Fall 2006)

New Member Welcome Kit (2007)

Update to IEEE Expert Now web pages

Questions or Comments