IEEE Member and Geographic Activities

Joe Lillie, IEEE Vice PresidentCecelia Jankowski, Managing DirectorMember and Geographic Activities (MGA)

Region 8 Meeting25 April 2008

Presentation Outline

The Transition from Regional Activities to Member and Geographic Activities

MGA and MGA Resources

IEEE Member Services

Summary

The Transition

RA >>>> MGA

M G A was born on 01/01/08

RA >>>> MGA - Why Change?

Over the past several years we have lost the focus on the member – no one to blame, it just happened

If you always do what you always did you will always get what you always got

Our world is changing and we must change with it to properly serve the members of the future

RA >>>> MGA - A Change of Focus

Regional Activities Primary FocusGeographic Units Operation to Serve the Volunteer, Member, Students, Profession, Public

Member and Geographic Activities Primary FocusHelp the member grow and develop for themselves, for the Institute and to serve the common good throughout their life cycle and their various roles. The Geographic Unit is one of the primary means to these ends.

RA to MGA TransformationBoard Organizational Structure

RAVP Regional ActivitiesTreasurer, Past Chair10 Region Directors4 Vice Chairs– Strategic Planning– Region Section Chapter

Activities– Membership Activities– Student Activities

GOLD (nonvoting)Secretary (nonvoting)

MGAVP MGATreasurer, Past Chair10 Region Directors4 Vice Chairs– Strategic Management &

Analysis– Geographic Unit

Operations– Member Development– Information Management

2 Members appointed by TABSecretary (nonvoting)

Current Transition Status

The MGA Board is in place and engagedThe MGA Vice Chairs have been elected and are engagedNew committees have been formed and committee members are in placeRequired processes are being developedTools for use at the Section level are being designed and testedA lot of additional work is still required

Member and Geographic Activities

Member and Geographic ActivitiesHow Do You Say It?

M – G – A

MGA Board - the governing body

MGA Department - the staff department at HQ

MGA - the team of volunteers and staff leading the effort

MGA Vision and MissionVisionEnsure Quality Member Opportunities for

Continuous Engagement

Mission

Inspire, Enable, Empower and Engage Members of IEEE

Guiding PrinciplesThe Member is IEEE and IEEE is the MemberMembership is a core value of IEEE.Members shape IEEE's future.Members collaborate to create IEEE's future.IEEE enhances members' future.

2008 MGA Board

Vice President - Joe LilliePast Chair – Pedro RayTreasurer – Bill Kennedy10 Region Directors – Jean-Gabriel Remy, Region 84 Vice Chairs– Strategic Management & Analysis – Ed Palacio– Geographic Unit Operations – Luiz Pilotto– Member Development – Gerhard Hancke– Information Management – Gene Ressler2 Members appointed by TAB – Stuart Long, Mike WilliamsSecretary (nonvoting) – Cecelia Jankowski

Focus on the Member - continuous engagement throughout the lifecycle

– Develop an IEEE-wide Member Strategy– Member data acquisition, management and protection; relevant

products/services and coordinated communicationsGeographic Unit Experience – efforts already initiated to engage Sections and Regions

– Engagement & relationship development for volunteer leaders– Increase opportunities for new activities & programs

Geographic Unit Operations– Simplify operational requirements for volunteers and staff– Understand impact of government and legal requirements on OU

and Geo Unit decisions and operations– Need for closer integration of GeoUnit operations with IEEE

organizational decisions; increasing overlaps of OU efforts world-wide

Developing and acquiring skills – Relationship development & management, project management,

process management, business analysis and development, enhanced international experience, metrics/benchmarking

IEEE MGA – Strategic Considerations

MGA Department

IEEE MGA - Staff Organization

As of 24 April 2008

MGA Staff – A Resource for You

Membership – Recruitment, Retention, Recovery & Recognition, – Membership promotions & programs

Student Activities– Student Branch Support/Funding

Affinity Group management– Graduates of the Last Decade (GOLD)– Life Members and LM Affinity Groups

Volunteer awards & recognitionElectronic Services: SAMIeee, E-Notice, Entity Web Hosting

MGA Staff – A Resource for YouSection activities and programsSection strategic and operational planningGeographic unit reporting– Finances & Rebates– Officer/Meeting Reporting– Online volunteer geographic rosters

Unit Formation/DissolutionsIEEE info for volunteers (SCOOP)Section Chapter ActivitiesSections Congress

MGA Member StrategyMember Experience – Lifecycle ManagementStrategic directionMembership Development– Membership Marketing & promotions, OU outreach– Affinity group management (GOLD, Life Members)– Member grade qualifications– Benefits marketing

Member Research and Data Analysis– Annual statistics– Member research agenda– Membership trend analysis

Member-specific product/service development and management– Community – myIEEE, MemberNet– Knowledge - IEEE.tv, IEEE Potentials– Profession – Career Activities

Geographic Unit Experience– Engagement & relationship development– Activities & Programs– Sections Congress

Geo Unit Operations & Processes– Section Operations– Formations, operations, governance– Metrics & tracking– V Tools – Activities to comply with government regulations in

countries for which the primary impact is the local geounits

Volunteer development and training

MGA Geographic Activities

MGA Information Management

Member Information System - 360 degree view of the member & activity trackingVolunteer & Member Electronic Services DevelopmentMGA Websites - Entity Web HostingElectronic business opportunitiesV Tools developmentSAMIEEEE-noticeEmail Alias & UCE BMS Support & IT Enterprise

MGA Finance & Administration

Budget & Finances– MGA, Membership Dues, Member Operations

Business & financial analysis and modeling

Business management– IEEE.tv

– myIEEE

– IEEE Potentials

– Financial Advantage

Geographic Unit Finances– Rebate Processing

– Unit financial tracking

IEEE MGAVolunteers and Staff Working Together

MGA Board– Develop policy (Board, Committees, Interfaces…)– Perform governance and oversight with vision

MGA Committees and Staff– Partnership – Design, development, implementation– Shared responsibility

Policy (values and principles) driven

Operational Activities (Volunteers and Staff)

Thank you for your commitment to the IEEE, your volunteer efforts

and your enthusiasm!!

Contact Information

Joe Lillie – j.lillie@ieee.org

Cecelia Jankowski – c.jankowski@ieee.org

Member Benefits

Bringing it all together… myIEEE™Connect with your local IEEE Section

Desktop navigation w/personalized benefit access

Society memberships and conference updates

Latest news from IEEE Spectrum, IEEE Standards, and The institute

IEEE.tv internet television

Direct and seamless access into membership account

Real-time job listings from the IEEE Job Site

IEEE Member & Geographic Activities - IEEE.tv™ -IEEE’s Internet Based Television Network

Series types– Conference Highlights– Meet the Authors– Careers in Technology

IEEE.tv Specials IEEE Products IEEE History

IEEE MemberNet™Online Member Directory

Online Member DirectoryDirection set by 2005 IEEE Membership Development Committee

Exclusive access to IEEE members – Not available to Affiliates

All members’ name and grade are availableMembers can opt-in additional info beyond name and gradeMust offer search capabilities

ObjectivesLaunch and deployment of a next-generation, member benefit to help secure membership recruitment and retentionVenue of choice for peer-to-peer networking for IEEE members, and foundation for IEEE social network

… IEEE MemberNet launches March 2008

MemberNet Navigation / Features

Launching IEEE MemberNet

myIEEEQuick Search, Opt-in Preferences, Launch networkSingle sign-on & personalization enabled

MemberNet Navigation / Features

Member Profile

Member’s name linked to their profile

Opted-in profilePhotoMembers’ Section (linked)Short bioTechnical InterestsEmployerSchoolVarious Contact info (email, instant messaging, mailing address)

MemberNet Navigation / Features

Privacy & Opt-In

Profiles default to only members’ name and gradeAdditional info by opt-in only, by each memberOpt-in also determines members’ visibility in search and ‘myNetworks’ query results

IEEE Member & Geographic Activities – Membership Development

The 2008 IEEE Membership Development Kits will be shipped to all IEEE Regions, Sections, Student Branches and Societies late August

The quantities of materials being shipped are based upon the current membership size of the unit.

2008 Membership collaterals include:– 2008 member prospect brochure – 2008 membership application forms – 2008 member benefits brochure – MGM business cards – MGM brochures– IEEE.tv bookmarks– IEEE posters

IEEE Member & Geographic Activities Helping Sections to Service Members

SAMIEEE – Volunteer access to member data & demographics

EWH – Web Hosting for over 1,150 units

e-Notice - Electronic newsletter subscription service – 522 units enrolled (Regions, Councils, Sections, Subsections, Chapters, Societies, Student Branches and Conferences)

Enabling Member Communications

Providing Member Relationship Management

Provide IEEE organizational units with web-based tools to manage their ongoing activitiesTools will include OUMgt: Meetings, WebInABox, Finance, Demographics, Elections, and others.This project is made possible by volunteers’ efforts with support and assistance from IEEE Staff

IEEE Member & Geographic Activities vTools