ies outreach program the “hyderabad air” campaign by: winrock international india with the...
TRANSCRIPT
IES Outreach ProgramThe
“Hyderabad Air” Campaign
By:Winrock International India
With the Support of:USAID, USEPA & NREL
Prepared For: Better Air Quality Workshop, Agra, India
December 2004
Background
• Hyderabad is one of the most air polluted cities in India
• Apparent public apathy/cynicism despite some awareness
• Outdoor air quality taking its toll on public health – especially children
Objectives
• Raise awareness – linking outdoor air quality and public health
• Encourage action at the individual, local and community levels to address air quality issues
Approach
• Launching a campaign that reaches the masses – focus on children
• Gaining support from government and other agencies
• Recruiting potential partners• Media and Outreach• Public Education Strategy
Supporting Government Agencies
• The National Green Corps – Andhra Pradesh chapter (APNGC)
• Andhra Pradesh Pollution Control Board (APPCB)
• Municipal Corporation of Hyderabad (MCH)
Partners
• NGOs: CSIM, Planet3…• Schools • Youth & Cultural Clubs• Hospitals & Health Institutions• Corporations
Media Outreach
• Theme for the campaign – children• Objectives:
Compelling visual Simple yet powerful meaning Minimal text and clear message
Health Effects
• Respiratory diseases• Headaches• High blood pressure• Heart problems• Kidney damage• Neurological and brain damage• Cancer• Reproductive problems• Various other health effects
What Can You Do?
• Pool cars as often as possible• Plant a tree…and maintain it• Travel by public transport whenever
possible• Do not hire autos or taxis belching
smoke• Make sure your vehicle is properly
maintained• Combine vehicle trips whenever
possible• Cross streets at designated sidewalks
What Can You Do? - continued
• Discuss air pollution issues with family and friends – raise awareness
• Login to our website – make suggestions and win a prize
• Details on our website – www.HyderabadAir.com
Public Education Strategy
• Advertisement campaign: Newspapers Magazines Bus & Auto Backs Posters Leaflets Website
Outreach Events• Hosting various events for children
and young-adults – idea forums, quizzes, , etc..
• Sponsorships and Road Shows• Postcard Campaign for school children
Evaluating Campaign Impact
• Gauging feedback on campaign website
• Conducting surveys in schools• Review entire campaign and in a
lessons-learned document for future work