if ai is so smart what's in it for me

1For more information contact [email protected] 908.350.3012 Copyright Client X Client www.clientxclient.com.

What Do People really Want from AI?So many AI

presentations,

What’s in it for

me?

IF AI IS

SO SMART,

SHOULDN’T YOU ASK

FOR MORE?


What Do People really Want from AI?OK Watson, How

do I Max my

Bonus this

quarter?


What Do People really Want from AI?Ok Alexa, What two

customers cam I call to

hit quota…and take the

month off


What Do People really Want from AI?Ok Cortana, plan my

schedule so I can

spend the least time

with the highest results


What Do People really Want from AI?Ok SFDC, magically

send the emails and

follow-ups that

exceed quota this

week


What Do People really Want from AI?Facebook, where

are my friends

going in 2

weeks?


AI has an Audience Problem – 8-24% adoption…

Focus on Individual Performance Enhancement


AI 1st Audience Centric User Profiles

Determine Delivery Scope*

40% Reporting

Aware

10% Hands On

Deep Analytics

20% Reporting

Engaged

30% Voice

Activated

How you communicate your results to decision makers is just as important, if not more so, than getting the results themselves

Tom Davenport – Babson College

*Analytic Asset Inventory Deliverable

• Recommendation Engines

• Decision Navigation

• Task Auto-Complete

• Calendar Prioritization

• Animated What-If Scenario

Simulation


Design based on

audience & outcome –

Don’t

Data-Drown

Users


Why Mobile AI? – Why Audience Centric?


…the use of mobile apps designed specifically to help

employees get their work done, increased productivity

by 45%. …Aberdeen

But the kicker in Aberdeen’s study revealed that business

intelligence data is twice as likely to be used by

enterprise workers if they’re simply offered a means to

access the data through a mobile device.

CLIENTXCLIENT OUTCOME + AUDIENCE SCOPES & DELIVERS MOBILE

http://aberdeen.com/


Rule # 4

We don’t pay attention to boring things.

Rule # 10

Vision trumps all other senses.

AUDIENCE CENTRIC ANALYTICS MUST BE MANAGED AS CONTENT


Consumer Oriented

Analytics Information Architecture

Outcome + Audience Centric Analytics Delivery System Borrows from Apple’s Successful Model

• Browse Content

• Play Content

• Rate Content

• Browse Content

• Play Content

• Rate Content

• Alter Content

• Add Content

• Find Content

• Buy Content

• Buy Applications

• Subscribe to Content

System

• Delete Content

• Make Playlists

• Stream Content

• Burn CDs

• Etc.


CxC Outcome + Audience Analytics Information Architecture

Focus On Knowledge Worker Preferences & Value

Interact AcquireSubscribe

• “ My Goals” Status

• Any-Screen

Access

• Mobile (BYOD)

• Rate & Review

• Simulations

• Calc’s & Tools

• What If’s

• Decision Support

• BPM, CRM, CEM

• Performance

Management

• ‘Like’ & ‘Share’

Create

• “Favorites”

• “Like”

• Alerts

• My Dashboards

• My Report Views

• “Search”

• “People like

you…”

• My Playlist

• My Schedule

• Distribute

• Search

• Sensors

• Subject Areas

• Performance

Libraries

• What’s Popular

• Collaboration

• Monetize Assets

• Algo & Model

Libraries

• Knowledge

Management

• Governance &

Compliance

• Asset Inventory

• Information

Integration

• ETL and Data

Warehousing/Marts

• Big Data

• App Development

• Data Quality

• Predictive Models

• Organic Models

• Cloud: SAAS,

PAAS

• Sensors

• Reporting

• Video

• Gamification


analytics requires talent mix

“To meet the explosion in channels, devices

and touchpoints, build a team that blends

skills in analysis, programming and user

experience.”

• Forrester


Analytic Asset Inventory:

Examine Analytics for ROI and Strategic Value

$ C

ost

Strategic Value Bubbles represent company’s individual analytic

assets: reports, dashboard, algorithms, derived data

(i.e. segmentation, NPV, EBIDTA), subscription data;

etc. cataloged in Analytic Asset Inventory


Audie

nce S

atisfa

ction (

Avg. E

nd U

ser

Score

)

Strategic Value

Bubbles represent company’s individual analytic assets: reports, dashboard,

algorithms, derived data (i.e. segmentation, NPV, EBIDTA), subscription data; etc.

Bubble size = cost; cataloged in Analytic Asset Inventory

Analytics Satisfaction VS Value


Product Description: Analytics of Analytics

Analytics of Analytics Deliverables

Deliverable Purpose

Domain Scorecard Measure of BI/BA readiness

Return on Analytics Measure of costs and strategic

value

Operational Efficiency Analysis Measure of process automation,

delivery, scheduling efficiency

Satisfaction Index Measure of end user satisfaction,

KPIs

Applied Analytics Gap Analysis Insights into desired outcomes

IT Asset Topography Inventory of technical architecture

Custom Reports


Product Description:

AI/BI Analytics Maturity Profile

• Maturity/Capability Scorecard

• Suggestions and Recommendations:

− High value BI / BA / Reporting initiatives

− Future BI / BA / BA capability upgrades

− Analytic use cases

AI/BI Decision, Alerts, Sensors, Reporting Maturity Assessment Deliverables


Why Baseline the Current BI Eco-System?The primary purpose of the Analytic Asset Inventory is to order and

analyze complex AI/BI eco-systems.

Business

Analytics

Cloud, Big Data, Mobile,

BYOD

Information Insights

Information Integration and Mgmt.

Data Governance

Systems Integration

Architecture

Business Analytics Insights

Business Process Opt.

Decision Support,

Performance Mgmt. KPIs

Benefits:

• Appraise current BI spend.

• Assess emerging technologies integration

• Enhances communication between IT,

business units, and centers of excellence.

• Analytics Information Architecture

Roadmap & Reference Architecture


How you communicate your results to

decision makers is just as important,

if not more so, than getting the results

themselvesTom Davenport – Babson College

Product Description: End User Consumption Profile

AI 1st Cx Workbook@Amazon by ClientXClient

Optimize Customer Value

• Framework

• Methods

• Department by Department

• Metrics

• Technology

For more information contact [email protected] 908.350.3012 Copyright Client X Client www.clientxclient.com.

Overview

Understand the value and potential of each

customer, in order to monetize, prioritize and

optimize customer relationships

Connect company goals to customer

performance for unprecedented competitive

advantage and unmatched planning, execution

and forecasting

Enable every decision-maker to make better,

more profitable decisions

Deliver satisfying, differentiating, profitable

experiences to each customer

Expertise:

Customer Value Optimization

Business Intelligence

Customer Experience Management

Marketing Technologies

CRM

Sales

Customer Operations

Segmentation

Database Marketing

Customer Profitability

eMarketing

Measurement Systems


AI 1st Cx Services

Michael R Hoffman

Contact: Michael R. Hoffman, [email protected] 908.350-3012

Thank You


WA

RN

ING

!

This

is d

ifficult,

so I

wro

te t

his

for

you

mailto:[email protected]