if content is king, who is the queen?
DESCRIPTION
TRANSCRIPT
![Page 1: If content is king, who is the queen?](https://reader033.vdocuments.net/reader033/viewer/2022051610/54855fddb47959ec0c8b4e5a/html5/thumbnails/1.jpg)
WHO IS THE QUEEN?
IF CONTENT IS KING
Jason Davey
Managing Director
![Page 2: If content is king, who is the queen?](https://reader033.vdocuments.net/reader033/viewer/2022051610/54855fddb47959ec0c8b4e5a/html5/thumbnails/2.jpg)
WHO CARES?
![Page 3: If content is king, who is the queen?](https://reader033.vdocuments.net/reader033/viewer/2022051610/54855fddb47959ec0c8b4e5a/html5/thumbnails/3.jpg)
CONTENT X MORE IMPORTANT IN DIGITAL
COMMUNICATIONS THAN
EVER BEFORE
![Page 4: If content is king, who is the queen?](https://reader033.vdocuments.net/reader033/viewer/2022051610/54855fddb47959ec0c8b4e5a/html5/thumbnails/4.jpg)
CONTENT = SERVICES
VIDEO WEB APPS
MOBILE APPS TRANSACTIONS
![Page 6: If content is king, who is the queen?](https://reader033.vdocuments.net/reader033/viewer/2022051610/54855fddb47959ec0c8b4e5a/html5/thumbnails/6.jpg)
WHERE
WHY?
HOW
WHEN
WHAT
WHO
ACTIONABLE DATA
1. Demographics
2. Location
3. Topic / Task
4. Search
5. Time of day
6. Channel / Device
CONTEXT
![Page 7: If content is king, who is the queen?](https://reader033.vdocuments.net/reader033/viewer/2022051610/54855fddb47959ec0c8b4e5a/html5/thumbnails/7.jpg)
![Page 8: If content is king, who is the queen?](https://reader033.vdocuments.net/reader033/viewer/2022051610/54855fddb47959ec0c8b4e5a/html5/thumbnails/8.jpg)
What’s wrong here?
![Page 9: If content is king, who is the queen?](https://reader033.vdocuments.net/reader033/viewer/2022051610/54855fddb47959ec0c8b4e5a/html5/thumbnails/9.jpg)
EMOTIONAL
- The feeling
PHYSICAL
- The doing
COGNITIVE
- The learning
![Page 10: If content is king, who is the queen?](https://reader033.vdocuments.net/reader033/viewer/2022051610/54855fddb47959ec0c8b4e5a/html5/thumbnails/10.jpg)
CUSTOMER EXPERIENCE
MANAGEMENT
![Page 11: If content is king, who is the queen?](https://reader033.vdocuments.net/reader033/viewer/2022051610/54855fddb47959ec0c8b4e5a/html5/thumbnails/11.jpg)
CXM PLATFORM CAPABILITIES
• Inbound keyword analysis
• Device detection
• SEO optimisation
• Geo-location targeting
• Social integration
• Publish to social
platforms
• Content targeting
• Marketing automation
• Email personalisation
and segmentation
• A/B Testing
• Multivariate testing
• Goal and conversion
tracking
• Campaign ROI analysis
![Page 13: If content is king, who is the queen?](https://reader033.vdocuments.net/reader033/viewer/2022051610/54855fddb47959ec0c8b4e5a/html5/thumbnails/13.jpg)
http://www.youtube.com/watch?v=jZkHpNnXLB0
![Page 14: If content is king, who is the queen?](https://reader033.vdocuments.net/reader033/viewer/2022051610/54855fddb47959ec0c8b4e5a/html5/thumbnails/14.jpg)
KEY POINTS TO TAKE AWAY
• Utilise context to improve the experience
you offer your ‘customers’
• Research and plan your customers’
journeys
• You can’t ignore devices any more
• Everything and everyone connected
• Monitor and measure data to improve
and increase efficiency
![Page 15: If content is king, who is the queen?](https://reader033.vdocuments.net/reader033/viewer/2022051610/54855fddb47959ec0c8b4e5a/html5/thumbnails/15.jpg)
YOU ARE THE SOFTWARE
YOU USE “
”