if content marketing is so great, why doesn't it work?
DESCRIPTION
According to the Content Marketing Institute (CMI), 58 percent of B2B marketers and 68 percent of B2C marketers believe their content isn’t effective. But the problem isn't the content—it’s the audience. How will your target audience know your content exists if you don't meet them where they are? Even the best content can go unnoticed without a proper promotion strategy in place. This presentation will share with you the most effective promotion tools you can start using today as well as best practices for getting your content in front of the right audience at the right time.
