if digital marketing had a crystal ball - future tech
DESCRIPTION
My keynote from Wine Industry Technology Symposium (WITS) in Napa about future of marketing - geofencing (iBeacon, Bytelights) and wearable tech including Ringly.TRANSCRIPT
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If Digital Marketing Had a Crystal Ball
Aliza Sherman
Essential Tool
Augmented Reality
The Promise
QR Codes
The Reality
Ubiquitous Marketing & Selling
360 Degree Marketing ² Experiential. Not just something to read;
social, educational, emotional. ² Immersive. Multiple touchpoints. ² Predictive. Anticipates needs based on
previous actions and purchases. ² Invasive? Proximity awareness, push
notifications, persistent.
M-Commerce I think the biggest technical advancement for the wine industry in the last 10 years has been Square -‐ the mobile payments pla>orm. Square allows for orders to be taken at any @me or place. -‐-‐Cornelius Geary, CEO, Firewater Partners
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Geo-Fencing Technology that specifies a geographic point (latitude and longitude) and creates a virtual "fence" around that point of a specific radius.
Geo-Fencing
iBeacon
Location-sensing technology built into Apple's iOS 7 operating system (or iBeacon apps for Android phones).
Estimote Beacons
ByteLight
ByteLight
Location Aware Push
² Greet ² Offer ² Prep ² Serve
² Promote ² Sell ² Follow Up ² Remind
Convenient or Creepy?
We have partnered with a company in SoCal that creates NFC and BLE bracelets. Wineries will have receivers in their wineries that will API into our software to notify them when they come on site. - Paul Mabry, Partner, Vintank
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Wearables
Wearables
Wearables
² Shopping List Fulfillment ² Product Recommendations ² Promotion Notifications ² Event Access ² Responsive Coupons ² Pop-Up Sales ² Suggested Recipes ² Follow Up Meal Planning ² Community Connections
Activate
Remember ² Create an experience. ² Look for multiple touchpoints. ² Get permission. ² Provide service and convenience. ² Make it effortless. ² Measure, measure, measure.
What’s Next?
The Future is Coming
