if i ran the zoo (and your admissions office too)

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If I Ran the Zoo AND YOUR ADMISSIONS OFFICE TOO Brian Wm. Niles • CEO of TargetX

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Page 1: If I Ran the Zoo (and your admissions office too)

If I Ran the ZooA N D Y O U R A D M I S S I O N S O F F I C E T O O

Br ian Wm. N i les • CEO o f Targe tX

Page 2: If I Ran the Zoo (and your admissions office too)

1994What is WWW?

Page 3: If I Ran the Zoo (and your admissions office too)

1998Email Recruitingfor Colleges & Universities

Page 4: If I Ran the Zoo (and your admissions office too)

1998 eXpress Email, Event Chat2006 Campus Visit Consulting2007 CRM Recruitment Manager2010 Overthrowing Dead Culture2012 CRM Advancement Manager

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450:14

Page 6: If I Ran the Zoo (and your admissions office too)

EfficiencyAuthenticity

ValueLeadership

Page 7: If I Ran the Zoo (and your admissions office too)

Theodore Seuss Geisel1904-1991

Cartoonist & AuthorDartmouth & Oxford

300 million Books30 TV Shows & Movies

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Page 9: If I Ran the Zoo (and your admissions office too)

Sometimes the questions are complicated and the

answers are simple.

Page 10: If I Ran the Zoo (and your admissions office too)

Figure out the people part and the technology

gets a whole lot simpler.

Seth Godin, April 26, 2012

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Page 12: If I Ran the Zoo (and your admissions office too)

Be who you are and say what you feel

because those who mind don't matter and those who matter

don't mind.

Page 13: If I Ran the Zoo (and your admissions office too)

Own your fun.

Page 14: If I Ran the Zoo (and your admissions office too)
Page 15: If I Ran the Zoo (and your admissions office too)
Page 16: If I Ran the Zoo (and your admissions office too)

Oh, the things you can find if you don't stay behind!

Page 17: If I Ran the Zoo (and your admissions office too)

The more that you read,the more things you will know.

 The more that you learn, the more places you'll go.

Page 18: If I Ran the Zoo (and your admissions office too)

Fast CompanyInc. Magazine

Advertising AgeThe Economist

SethGodin.comChrisBrogan.com

DuctTapeMarketing.comSmartBrief.comTomPeters.com

Page 19: If I Ran the Zoo (and your admissions office too)

Don't :( because it's over.

:) because it happened.

Page 20: If I Ran the Zoo (and your admissions office too)
Page 21: If I Ran the Zoo (and your admissions office too)

So the writer who breeds more words

than he needs, is making a chore for the

reader who reads.

Page 22: If I Ran the Zoo (and your admissions office too)

For a host, above all, must be kind to his guests.

Page 23: If I Ran the Zoo (and your admissions office too)

Unless someone like you cares a whole awful lot, nothing

is going to get better.

It's not.

Page 24: If I Ran the Zoo (and your admissions office too)

Unless you stop doing the same thing.Unless you look beyond your institution.

Unless you look outside of higher education.Unless you speak up with a new idea. (today!)

Unless you take risks and go with your gut.Unless you embrace (even celebrate) failure.

Unless you see things differently.

Page 25: If I Ran the Zoo (and your admissions office too)

We can ... and we've got to do better than this.

Theodore Seuss Geisel • 1904-1991

Page 26: If I Ran the Zoo (and your admissions office too)

Thank you.

Page 27: If I Ran the Zoo (and your admissions office too)

If I Ran the ZooA N D Y O U R A D M I S S I O N S O F F I C E T O O

Br ian Wm. N i les • CEO o f Targe tXn i les@targe tx .com Soc ia l : b r ianwmni les