IF KATY PERRY AND TLC ARE THE ANSWER – WHAT WAS THE

QUESTION?

KICKSTARTER – CROWDFUNDING -

KICKSTARTER – CROWDFUNDING -JUST FOR INDEPENDENT ARTISTS?

She must be a fan! Katy Perry 'donates $5k to TLC's Kickstarter campaign funding duo's last and final album' By Jennifer Pearson for MailOnlinePublished: 17:26, 21 January 2015 | Updated: 20:01, 21 January 2015 The R&B group TLC is trying to raise $150,000 to make what they call their 'last and final album.'Katy Perry just gave the two remaining members T-Boz, 44, and Chilli, 43, a hefty boost by reportedly pledging $5,000 to the cause.Thanks to the 30-year-old Roar singer, TLC is now just $44,000 short of their monetary goal, TMZ is reporting.Generous: Katy Perry is said to have donated $5,000 towards TLC's Kickstarter campaign that will fund their 'last and final album'And for Katy's generous backing, her reward will be a slumber party with T-Boz, whose full name is Tionne Watkins, and up to four other lucky fans.'Get ready to stay up late with T-BOZ,' the singer promised on TLC's Kickstarter page. 'We'll put on our jammies, order some late night snacks, have some #TLCPillowTalk.'Mom and Dad won't be there, so there's no need to keep the volume down.'Chasing Waterfalls? Rozonda 'Chilli' Thomas and Tionne 'T-Boz' Watkins are now $44,000 away from their original $150,000 goal; Chilli, whose real name is Rozonda Thomas, is also hosting a slumber party for the $5k and over crowd, but she's already at capacity with five guests.'We wouldn’t dream of making our final album with anyone BUT our fans. Come on y'all, BE A PART OF TLC HISTORY!' the duo wrote on Kickstarter.'We owe so much of our success to you': TLC thanked fans who 'motivate us to do our best work' Your loyalty and support throughout the past 20 years motivates us to do our best work.'Without you, we wouldn't have ten top 10 singles and four number 1 singles. We wouldn't have won five Grammy awards or sold 65 million records worldwide. Without you, we wouldn't have become the most successful girl group of all time! Without you there would be no TLC!!This album, our FINAL ALBUM, is dedicated to all of you that have stuck with us, always challenging us to do our best. And of course, it’s for the new fans too! ;) We just want to put out great music that touches everyone. That’s it.'

KICKSTARTER –CROWDFUNDING -

VISIT THE KICKSTARTER WEBSITE: www.kickstarter.comHow does it work? What kind of films/music can you find? Are there projects that you would contribute to? What would you get if you did?

https://www.kickstarter.com/projects/559914737/the-veronica-mars-movie-project

How does Kickstarter benefit smaller independent producers?How does it also benefit larger corporations?

• How has this ‘online’ innovation changed the ways that producers behave?

• How has this ‘online’ innovation changed the ways that audiences’ behave?

(How does this link back to some of the theories that we have covered?)

• How has this ‘online’ innovation changed the ways that producers behave? (15 mins)

- P.E.T.LJulian Mcdougal (Multi step Flow)

• How has this ‘online’ innovation changed the ways that audiences’ behave? (15 mins)

(How does this link back to some of the theories that we have covered?)

- P.E.T.L- David Gauntlett (making is connecting)

How does Kickstarter benefit smaller independent producers?How does it also benefit larger corporations?

Question

• Discuss the extent to which behaviour of media audiences and producers has been transformed by the internet

Looking at the points - try to build the rest of your paragraphs:P.E.T.L (Point, evidence/example, theory, Link back to your point/and how it answers the question)

Always make sure you are clear on your actual point – this will drive the rest of your paragraph.Are you thinking about the audience or the producer?If you are thinking about the producer, are you thinking about smaller independent producers or are you thinking about larger corporations?

It is now easier for independent producers to gain funding.

It is now easier for independent producers to produce film/music.

Independent producers do not need to rely on record labels/production companies.

Piracy is now easier and can affect sales for both independent and established producers.

It is now easier for producers to generate awareness.

It is hard work for producers now to keep projects popular for long periods of time.

Audiences are no longer passive.

Audiences can now create themselves

Audiences can now contribute financially.

We are seeing the removal of the gatekeeper as audiences can now offer feedback directly to the producers.

There is a wider variety of music available to audiences.

Audiences have more influence on whether music and film succeeds.

Audiences have access film and music easier and quicker.

DISNEY – FROZEN

LADY GAGA

GABI APLIN

JUSTIN BIEBER

LIFE IN A DAY

VERONICA MARS

KATY PERRY – TLC (KICKSTARTER)

CONVERGENCE CULTURE

WIKINOMICS

LONGTAIL THEORY

MAKING IS CONNECTING

MULTI STEP FLOW

COGNITIVE SURPLUS

HENRY JENKINS

DAN TAPSCOTT

CHRIS ANDERSON

DAVID GAUNTLETT

JULIAN MCDOUGAL

CLAY SHIRKEY