if you agree with one of these, you should hack your business with surveys
TRANSCRIPT
If you agree with one of these,
you should hack your business with surveys
All of these eight reasons have the same level of importance, but each one will probably give you different ideas to hack your business.
You know that all opinions matter
For business, the fact that people are always
sharing information on the Internet is opening a
huge opportunity to use all that data to help you
make smart marketing decisions.
Surveys have been the best way to measure
people’s opinion, and brands across all
industries use them to get people’s feedback
and measure their satisfaction.
You believe your product can be better
“What can be measured, can be improved.”
The core of this idea is that if you develop an appropriate
way to measure your product, you can improve it.
Perhaps the most important aspect to measure is
customer satisfaction.Knowing your customer’s
opinion will help you identify opportunity areas from
your customer’s perspective.
Surveys are useful tools to get feedback and to
identify opportunity areas from your customer’s
perspective. There’s no better person in the world to
ask about your product than your customers.
You understand the necessity of changes
The world is constantly changing and for this
reason, you are required to change. Nothing is
constant: your customers change, technology
changes, markets change, customers’ needs
change and you should be prepared for change all
the time.
So, if everything is changing, businesses have to
change, too.
Don't get left behind. Use the new tools, the new
technologies, new methodologies and understand
the necessity of change before your customers force
you to change. Asking your customers frequently
about their needs, behavior, or any other aspect will
help you stay one step ahead.
You use information to make decisions
In all companies, the better decisions are supported
by information and numbers.
No matter the area or the problem you need to
tackle, having truthful and timely information allows
you to analyze different scenarios and reduce
uncertainty.
Today, surveys are the easier way to obtain
first-hand information directly from your
customers, employees, partners or any other
stakeholder.
You want to sell more
To sell more, you should use different strategies such as
marketing research, implementing customer satisfaction
surveys, marketing campaigns, and many more. All
have a direct relationship with your sales, whether it’s
to understand what your customers want or to find the
best channels to convert them into sales.
You take risks
Risk allows you to discover new opportunities and
helps you to clarify your goals. An excellent
opportunity for growth is taking chances that others
are unwilling to accept.
Take the risk of developing a new project, redesign
your brand, your product, search new ways to do
things.
Ask your customer for crazy ideas, give them the
opportunity to share with you their deepest feelings
about your product and the best person that they can
be when using your product. You will be surprised by
the results.
You learn from bad experiences
Mistakes help you to be a better version of you, and
they can help to build a better version of something
else. That something can be your product, the past
marketing strategy, the last campaign, the new flavor or
event the new color. If you always find the positive in
bad experiences, you will learn and find a way to
correct that mistake and grow.
Surveys can help you ask people around you,
(clients, customers, potential customers,
providers, etc.) to find what you’re not doing
well and what can you improve on for the future.
You do marketing
Today’s marketing is focusing on human interactions,
which means all business are looking to create
connections between their brand and their customers
in a more human way.
If the new marketing involves human interaction and
engagement, surveys are the best tool for you. There
are a lot of new high tech tools that allow you to
create marketing strategies, including getting in
contact with your customers and interacting with
them.
Click here to read the full blog post.
So if you do marketing, you have to consider
including a good survey solution to get better
results.
At Survmetrics, we provide great features to
customize your surveys and better designs to get
better results. Try it now and get your survey
responses for free.
Try it now!
www.survmetrics.com