if you build it they might come
TRANSCRIPT
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If you build it…they MIGHT come
Nicole CapuanaPresented at industry Digital Summit
9/5/2014
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ncapuanaat LeanDog
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What if
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It’s about people not you
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Methods
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Set objectives
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Observe
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Interview
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Stay out of the “woulds”
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Pay attention
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Test often
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Can they use it?
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A BWhich works better?
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Do they want it?
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Making sense of it all
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Find themes
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Assess value
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Prioritize
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Make a product people love
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Photo credits Creative Commons Licensein the waiting line by flyDancing Flames by Capture QueenPortraits by Fabio GismondiToolbox by Florian Richter Clear Vision by C.P.Storm My eye by Dan FoyEar by Simon JamesSurvey says.. by Henry FaberGoogle Analytics by See-ming LeeHistoire d'aujourd'hui by ArTeTeTrAWhen Signage Goes Wrong by Rick Dolishny push to test by milo tobinFishing by AlanSurveying the damage by DaveAffinity diagrams by Jason de Runa Weekend Love by Fatma .M
Images used in this presentation were taken by LeanDog or are Creative Commons License and found on Flickr.