if you build it will they come? adoption of online counseling of overseas migrant workers ma. regina...
TRANSCRIPT
![Page 1: If You Build It Will They Come? Adoption of Online Counseling of Overseas Migrant Workers Ma. Regina M. Hechanova, PhD Ateneo de Manila University](https://reader035.vdocuments.net/reader035/viewer/2022070323/56649d9f5503460f94a89610/html5/thumbnails/1.jpg)
If You Build It Will They Come? Adoption of Online Counseling of Overseas
Migrant WorkersMa. Regina M. Hechanova, PhD
Ateneo de Manila University
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• OFWs comprise 10% of the Philippine Population– Advantage: Remittances fuel economy; Upward mobility– Disadvantage: Negative effects on the OFW and their
families • Online Counseling– Despite distances, psychosocial interventions/ counseling
can be done via internet-mediated communications• Rationale for Study– There are theories that explain migrant adjustment, help-
seeking behavior and technology adoption– Dearth of literature on adoption of online counseling
among migrant workers
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Research Objectives
ADJUSTMENT THEORYHow does the profile of OFW users in terms of
issues raised, occupation and host country influence adoption of online counseling?
HELP-SEEKING THEORY: How do help-seeking factors influence the adoption of online
counseling?
TECHNOLOGY ADOPTION: How do technology-
related factors influence the adoption of online
counseling?
ADOPTION OF ONLINE
COUNSELING
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• OFWOnline launched in July 2009 to provide online counseling via chat to OFWs and their families
• Project of Ateneo Center for Organization Research and Development (Ateneo CORD), Ateneo Department of Psychology, Ateneo Department of Information & Computer Science with support from Singapore Internet Research Development Center and other partners
• Service is provided to OFWs and their families for FREE• Users register and communicate with counselors via chathttp://www.ofwonline.net/index.php?option=com_jumi&fileid=3
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Methodology
• Secondary Data– profile of OFWs that made use of the
website, the demographic variables of 191 OFWs site users
– analysis of counseling transcriptions (average time is 60.44 minutes; 7,199 lines of text derived from 40 counseling sessions - 36 text-based chat, 4 email)
• Interviews– perceptions and attitudes of non-users about
online counselling, 30 individuals (10 OFWs, 10 spouses, 10 children)
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SITE USER PROFILE:•Average of 14 site user/mo •User traffic is variable (weekdays and office hours and after media promotion)•OFWs (85%), family members(15%)•Mostly male (75%)•78% white collar professionals•Majority of sessions are 1-time with a maximum of 18 session
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Issues of OFWs and their Families
• Family, marital relationship issues (65%)• Work related issues (23%)• Homesickness/Loneliness (15%)• Cross-cultural adjustment (15%)• Financial (10%
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Users
A positive experience / potentially positive
experience
Non-Users
Lack of Clarity/Stigma
For those with big problems
Counselors as Experts, Listeners, and/or Agents of Action
HELP-SEEKING ATTITUDES
For those with No social support
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BARRIERS•Lack of access•Lack of computer skills•Technology & connectivity problems
DRIVERS
•Access•Ease with technology •Computer Norms among peers
Technology-Related Issues
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PROPOSED MODEL FOR ADOPTION OF ONLINE COUNSELING
NATURE OF ISSUES
Problems & their Severity
HELP-SEEKING ATTITUDES
Existence of Social Support
Openness to Counseling
TECHNOLOGY ADOPTION
ADOPTION OF ONLINE
COUNSELING
Perceived Need Attitudes Help-Seeing Behavior
Location, Occupation, Gender
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Implications APPLICATION• Need for Media
promotion/awareness• Changes in counseling model
(inclusion of email, counseling by appointment, Facebook)
• Need to expand technology (mobile counseling)
• Need for training of counselors on online counseling
• Sustainability issues
POLICY• Currently this service is
being run in partnership with private organizations
• Need for stronger private-public partnership