if you love joburg, 947 loves you. -...
TRANSCRIPT
BRC RAMS: January 2019 - June 2019
If you love Joburg, 947 loves you.
If Joburg is South Africa’s heart, then 947 is its racing
pulse. We’re here to keep you in sync with the city and
get you moving to your favourite tracks all day and all
night.
Let Alex Caige wake you up with a smile, then sit
down for breakfast with Anele and her always-
entertaining crew. When you get to work, we’ll be
there to bring the beats and the city’s hottest
happenings, courtesy of Ayanda MVP. Catch a lift
home with Fresh (The Big Dawg) and Mantsoe, then
just as you knock off, it’s time for Zweli to step up and
keep things going.
And we’re not just all talk – join us on your favourite
social sites for hilarious videos, competitions and
more! We’re also proud to bring you the most epic
party of the year and Gauteng’s biggest racing event –
Huawei Joburg Day and the Ride Joburg Challenge.
Tune into 94.7 FM every day and never miss a beat!
947 is the biggest
regional commercial
radio station in
Gauteng.
Source: BRC RAMS, Jan 2019-Jun 2019
,
80% of the 947
audience are in
SEM 8-10.
Source: BRC RAMS, Jan 2019-Jun 2019
86% of the 947
audience are
employed on a
full or part basis.
Source: BRC RAMS, Jan 2019-Jun 2019
Following sister station 702, 947 boasts the second highest average household income of all stations
in Gauteng
7 163
7 392
7 486
8 160
12 027
13 713
16 844
17 728
23 740
24 325
30 347
32 897
R0 R10 000 R20 000 R30 000 R40 000
Thobela FM
Motsweding FM
Lesedi FM
Ukhozi FM
YFM 99.2
Metro FM
Kaya FM 95.9
Power 98.7
Jacaranda FM
5FM
947
702
Ave. Household Income
Source: BRC RAMS, Jan 2019-Jun 2019
Like sister station 702, 947 listeners are well educated and economically active.
5%
5%
7%
7%
11%
17%
20%
27%
28%
30%
30%
42%
0% 10% 20% 30% 40% 50%
Thobela FM
Ukhozi FM
Motsweding FM
Lesedi FM
YFM 99.2
Metro FM
Kaya FM 95.9
Jacaranda FM
947
5FM
Power 98.7
702
% of listeners with a tertiary qualification
8%
10%
14%
15%
19%
21%
22%
26%
29%
30%
30%
31%
0% 10% 20% 30% 40% 50%
702
Jacaranda FM
Power 98.7
947
Kaya FM 95.9
5FM
Metro FM
YFM 99.2
Motsweding FM
Thobela FM
Ukhozi FM
Lesedi FM
% of unemployed listeners
Source: BRC RAMS, Jan 2019-Jun 2019
578,000
894,000
1,089,000
600,000
528,000
517,000
7 Day Cume. Mon-Sun (00:00-24:00)
Day Cume. Mon-Sun (00:00-24:00)
Day Cume. Sunday (00:00–24:00)
Day Cume. Saturday (00:00–24:00)
Day Cume. Mon–Fri (00:00–24:00)
4 Week Cume. Mon–Sun (00:00-24:00)
Audience
Age SEM
LSM
0
100
200
300
400
500
600
700
0%
5%
10%
15%
20%
25%
30%
35%
40%
LSM 1 LSM 2 LSM 3 LSM 4 LSM 5 LSM 6 LSM 7 LSM 8 LSM 9 LSM10
Index
Lis
tener
% o
f LS
M
LSM % Index
0
50
100
150
0%
5%
10%
15%
20%
25%
30%
35%
15-24 25-34 35-44 45-54 55-64 65+
Index
Lis
tener
% A
ge
Age % Index Ave. Age 38
0
100
200
300
400
500
600
0%
10%
20%
30%
40%
50%
60%
Cluster 1 Cluster 2 Cluster 3 Cluster 4 Cluster 5
Index
Lis
tener
% o
f S
EM
SEM % Index
Source: BRC RAMS, Jan 2019-Jun 2019
29%
50%
11%
10%
African
White
Indian
Coloured
Gender Parents
Are
parents/guardians
Location
Purchase Decision
Mainly or partly
responsible for
shopping in the
household.
Radio
Mobile phone
Vehicle radio
Ethnicity
ACI (Black)
Community Size Device
80%
18%2%
Metro
Urban
Rural
77%
29%
60%5%
18%
66%
85%
0% 20% 40% 60% 80% 100%
Other
Work
Vehicle
Home
50%
45% 55%
63%87%
Source: BRC RAMS, Jan 2019-Jun 2019
TGISA 2018 C
0
20
40
60
80
100
120
140
160
180
200
220
Au
die
nce
s in ‘00
0
The 947 Breakfast Club with Anele reaches 189,000 listeners on average at it’s peak.
Mid mornings deliver up to 137,000 listeners and the Afternoon Drive reaches a high of 80,000 between 17h30 – 17h45.
Source: BRC RAMS, Jan 2019-Jun 2019
A
C947 Bfast Club
Andy
MaqondwanaAyanda MVP
M-Thu : 947
Date Night Various Fresh on 947
M-Thu: Nights
With Zweli
Bloc Party w
KaraboFri Bloc Party w
Chrizz Beatz
0
20
40
60
80
100
120
140
160
180
200
220
Au
die
nce
s in ‘00
0
The Weekend Breakfast with Hulisani and Lusky draws up to 173,000 listeners in the morning. The Coca-Cola Top40SA delivers 160
000 listeners on average at its peak.
Source: BRC RAMS, Jan 2019-Jun 2019
Nick Explicit CocaCola Top 40 Bloc Party w Chrizz BeatzVarious Bloc Party w KaraboWKND Bfast with
Hulisani & LuskyMmasea
0
20
40
60
80
100
120
140
160
180
200
220
Au
die
nce
s in ‘00
0
The Weekend Breakfast with Hulisani and Lusky draws up to 180,000 listeners on Sundays. 947 Sundays Nonstop Hits delivers 147 000
listeners between 10:15-10:30.
Source: BRC RAMS, Jan 2019-Jun 2019
Various Nick ExplicitWKND Bfast with
Hulisani and Lusky947 Loves Sundays (Music Mix) eUnite Various
Daypart Audience
00:00-05:00 16,000
05:00-06:00 22,000
06:00-10:00 264,000
10:00-14:00 227,000
14:00-18:00 135,000
18:00-21:00 100,000
21:00-24:00 40,000
Sunday Day CUME
Google Analytics, Triton Digital, Facebook, Twitter
Mon – Fri Week CUME
Daypart Audience
00:00-05:00 48,000
05:00-06:00 202,000
06:00-09:00 624,000
09:00-12:00 439,000
12:00-15:00 342,000
15:00-19:00 476,000
19:00-22:00 268,000
22:00-24:00 84,000
Saturday Day CUME
Daypart Audience
00:00-05:00 23,000
05:00-06:00 10,000
06:00-10:00 289,000
10:00-14:00 206,000
14:00-18:00 151,000
18:00-21:00 100,000
21:00-24:00 49,000
Source: BRC RAMS, Jan 2019-Jun 2019
Website (August 2019)
Unique Users 137 038
Page Impressions 596 727
Social Media (August 2019)
Twitter Followers 348 608
Facebook Fans 249 550
Newsletters (August 2019)
947 123 774
Business Wrap 28 325
EWN 115 958
Streaming (August 2019)
Session Starts 578 269
Listener CUME 130 091
Ave. TSL 01:28
Johannesburg
Johannesburg
Weekdays
01:00-05:00 Essential 947
05:00-06:00 Alex Caige
06:00-09:00 947 Breakfast Club
09:00-12:00 Andy Maqondwana
12:00-15:00 Ayanda MVP
15:00-19:00 Fresh on 947
19:00-22:00 Mon -Thu : Nights with Zweli
22:00-00:00 Mon-Thu: 947 Date Night
19:00-22:00 Fri: 947 Bloc Party Part 1 with Karabo Ntshweng
22:00-00:00 Fri: 947 Bloc Party Part 2 with Chrizz Beatz
Saturdays
01:00-04:00 Various
04:00-07:00 Nick Explicit
07:00-10:00 947 Weekend Breakfast Show with Hulisani and Lusky
10:00-14:00 Coca-Cola Top 40 SA with Zweli
14:00-18:00 The Big Weekend with Greg & Lucky
18:00-21:00 947 Bloc Party (Karabo Ntshweng)
21:00-00:00 947 Bloc Party (Chrizz Beatz)
Sundays
00:00-04:00 Various
04:00-07:00 Nick Explicit
07:00-10:00 947 Weekend Breakfast with Hulisani and Lusky
10:00-14:00 947 Sundays with Mmasea
14:00-18:00 The Big Weekend with Greg & Lucky
18:00-20:00 eUnite with Euphonik
20:00-00:00 947 Date Night
www.primediabroadcasting.co.za
Visit our website to find Audience
profiles, Footprints, Case studies and
more. We look forward to telling your
story…