if you never know anything else about it, know this about copywriting may 14, 2015
TRANSCRIPT
If You Never Know Anything Else About It,
Know This About Copywriting
May 14, 2015
Hi, I’m Liston.
Growth Hacking Workshop
Copywriter / Conversion rate optimizerDigital marketer / Content writer / Guest posterEnvironmentalist / Entrepreneur / Rapper
How do people make decisions?
Help businesses grow + succeed.
WHAT YOU WANT
To get your reader to read the
next word…
…and the next…
…until they take action.
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WHAT THEY WANT
Your prospects want to solve
their own problems.
They don’t care about what you want.
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Pro Tip: Steal Your Copy
B2C B2B
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Pro Tip: Steal Your Copy
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Social Proof1. Testimonials/Referrals
2. Reviews
3. # of users/dollars/installs/etc.
4. Companies (peers)
5. Shares
6. Case Studies IT MUST BE GOOD
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SOCIAL PROOF: THE MOST POWERFUL PERSUASION?
www.whichtestwon.com
Control
SOCIAL PROOF: THE MOST POWERFUL PERSUASION?
www.whichtestwon.com
Winner247% Increase in Clicks
Scarcity = Loss Aversion
1. Limited time
2. Limited supply
How to Write Copy to Boost Conversions
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UNBREAKABLE RULES OF COPY
Copywriting Rule #1
Speak directly to your
Audience
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UNBREAKABLE RULES OF COPY
Copywriting Rule #1
In other words...You don’t matter.
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UNBREAKABLE RULES OF COPY
Magical Powers
Use these words
a whole lot:
YOU
YOUR
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UNBREAKABLE RULES OF COPY
Magical Powers
Use these words
a whole lot:
YOU
YOUR
Use sparingly:
Me
I
We
Our
Us
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Copywriting Rule #2
Always show someProof
UNBREAKABLE RULES OF COPY
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Examples include…
Downloads
Testimonials
Reviews
UNBREAKABLE RULES OF COPY
Articles Written
Recommendations
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Copywriting Rule #3Be clear firstand clever second. If you have to throw one of these out,
throw out clever.- Jason Fried, Basecamp
UNBREAKABLE RULES OF COPY
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Copywriting Rule #4
Write it down.
UNBREAKABLE RULES OF COPY
Every piece of copy should have a single purpose.
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Questions?
How to Write Copy to Boost Conversions
Get your free copywriting checklist. It’s the one I use.
www.goodfunnel.co/checklist
How to Write Copy to Boost Conversions