IFA HEUTE

MEDIADATEN2017

IFA HEUTERATE CARD 2018

31.08. - 05.09.2018

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EDITORIAL PROFILE1

IFA HEUTE is the official journal of the major trade fair for consumer electronics and home appliances IFA 2018.

IFA HEUTE is a production of PC-Welt editors by order of Messe Berlin GmbH.

since 7 years.

� Frequency: daily (on all 6 days of the fair), fromAugust 30th to September 5th, 2018

� Circulation: 120,000 copies (20,000 each day)

� Distribution: daily free of charge at IFA 2018 as well as in selected business hotels

� Advertising deadline: 11th July, 2018

� Early Bird discount: 15% until 25th May, 2018

In line with the IFA's segments, the journal focuses each day on a particular area reflecting current trends at the IFA. Full coverage is given each day to the daily event schedules, new products, interviews and general trade show information.

Ensure your presence in this eye-catching and emotional setting!

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PRINT ADVERTISING2

Format

Bleed size(+ 3mm trim allowance)

Type area format Price*

(for all 6 issues)width height width height

1/1 page 210 mm 297 mm 192 mm 281 mm 15,800 €

2/1 page 420 mm 297 mm 404 mm 281 mm 24,800 €

1/2 pagevertical 102 mm 297 mm 94 mm 281 mm

9,800 €horizontal 210 mm 148 mm 192 mm 138 mm

1/3 pagevertical 70 mm 297 mm 62 mm 281 mm

4,800 €horizontal 210 mm 99 mm 192 mm 92 mm

2nd cover page 210 mm 297 mm 192 mm 281 mm 19,800 €

4th cover page 210 mm 297 mm 192 mm 281 mm 19,800 €

Logo in hall plan 1,020 €

Top cover ad 48 mm 59 mm 31,500 €

Bottom cover ad 210 mm 17 mm 39,800 €

Rear side of hall plan 2/1 420 mm 322 mm 39,800 €

Special advertising formats upon request

*All prices are without VAT, less the agency discount and refer to publication in all 6 issues.

Deadlines:

advertising : 11th July, 2018

print material: 18th July, 2018

SPECIAL OFFER15%

Early Birduntil 25th May

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RAFFLE3

Present your product as a prize of the IFA raffle and increaseawarness with your presence in this attention-grabbingenvironment.

PACKAGE 1

� detailed product description(max. 150 characters)

� your company logo

� price: 450 € net* (for one issue)

PACKAGE 2

� prominent placement of your productimage

� detailed product description

� your company logo

� price: 850,00 net* (for one issue)

*All prices are without VAT, less the agency discount and refer topublication in one issue.

YOUR PRESENCE AT THE RAFFLE

PROVIDE YOUR PRODUCT AS A PRIZE FOR THE RAFFLE

SPECIAL OFFER15%

Early Birduntil 25th May

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ONLINE ADVERTISING4

The IFA HEUTE editors report daily on www.pcwelt.de in an online special about the IFA: news, trends, articles, videosand photos.

The IFA special offers you an additional, very attentive and subject-related digital advertising environment.

DISPLAY STANDARDS

� Placement: on www.pcwelt.de with individual keyword targeting

� Runtime: from August 24th to September 16th, 2018

� Ad formats*: AdBundle TCP 35 €

Billboard /Wallpaper TCP 60€

PowerLinks CPC 4 €

IFA SPONSORING 15,000 €

� Placement: Integration in IFA special on www.pcwelt.de

� Ad format: Wallpaper (with optional background colour)

+ MPU/ Rectangle

+ Header logo (IFA Special sponsored by „xxx“)

� Runtime: fromAugust 24th to September 16th, 2018

� Media volume: 250,000 AdImpressionsWallpaper + 250,000 AdImpressionsMPU

* other ad formats upon request

SPECIAL OFFER15%

Early Birdbis 27.04.2018

SPECIAL OFFER15%

Early Birduntil 25th May

15% of your booked AIs donated on top!!valid from an order value of 2,500 € net/net

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POWER LAUNCH PACKAGE ONLINE5

You are planning a product launch at the IFA?

Keep the community up to date shortly before or during the IFA and inform your audience that they can expect exciting news!

With our „Power Launch Package“ you draw attention to your product launch and increase awareness.

� promotion in the IFA sectionon www.pcwelt.de

� 7,000 views guaranteed� component price: 4,500 €

Package price: 22,000 € (package value: 26,900 €)

POST

SPONSORED POST

STANDALONEMAILING

SPONSORED VIDEO

Facebook Post

� broadcast of your product innovation directlyfrom your IFA booth via the PC-Welt YouTube channel

� 540,000 fans� component price: 9,500 €

Sponsored Video

� exclusive delivery to the PC-Welt newslettersubscribers

� approx. 450,000 subscribers� module price: 10,000 €

StandaloneMailing

� distribution via thePC-Welt Facebook account

� more than 255,000 fans� component price: 2,900 €

Sponsored Post

booking period: fromAugust 20th to September 5th, 2018

SPECIAL OFFER15%

Early Birduntil 25th May

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Christine Nestler

Director Sales & B2C Business Development Manager

+49 (0)89/360 86-293cnestler@idg.de

YOUR CONTACT

Tobias Schmid

Senior Account Manager

+49 (0)89/360 86-773tschmid@idg.de