ifbc food trends from allrecipes.com

Food Trends - IFBC ConferenceSeptember 20, 2015

Lifecycle of a Food Trend

What We’ll Cover Today

1 How to identify food trends?- Trend lifecycle

- Listening for signals

- Digital landscape for today’s home cooks

- Millennial factor

- Meal inspiration starts online

- What drives recipe decisions?

2 Trends we’re seeing now- Clean eating/wellness

- Paleo

- Slow cooker/family-friendly variations

- Quick, easy, fun! (Food Hacks)

- Homemade

- Gluten-free

3 What’s next?

4 Q&A

How to Identify Trends | IFBC Food Trends 2015

Lasagna MuffinsPhoto by: Lauren Latest

Lifecycle of a Trend

Listening for Signals (Part Art, Part Science)

How to Identify Food Trends?

Surveying the Digital Landscape: nearly two-thirds of U.S. consumers now own smartphones

(Pew Research Center, April 2015)


Smart phones = Smart grocery shoppers


The Millennial factor: 75 million/24% of U.S. population in 2015 (Pew Research Center, January 2015)


Meal inspiration starts online

Recipe Decisions

When selecting a recipe, how do the following features influence how likely you are to try a new recipe?

What Inspires Home Cooks to Try New Recipes?

Allrecipes’ most popular recipes are cost-effective, provide shopping/preparation convenience, and deliver family-friendly meals

Trends We’re Seeing Now| IFBC Food Trends 2015

Healthy Egg Muffin CupsPhoto by: Show Me the Yummy

Trends We’re Seeing Now

Clean eating/improved wellness

Interest over Time


Paleo… It’s More Than Just a Diet

Nordic Cooking Mediterranean Cooking Mexican Cooking Paleo Cooking


Slow Cooker/Family-Friendly Meals

Allrecipes’ Most Popular Slow Cooker Recipes

Awesome Slow Cooker Pot Roast (6K reviews) Slow Cooker Chicken Taco Soup (4k reviews) Zesty Slow Cooker Chicken Barbecue (4k) Slow Cooker Chicken Tortilla Soup (3K) Slow Cooker Pulled Pork (3K) Easy Slow Cooker French Dip (3K) Slow Cooker Beef Stroganoff I (3K) Slow Cooker Chicken Stroganoff (3K) It’s Chili by George! (2K) BBQ Pork for Sandwiches (2k)

Interest over Time

Slow Cooker

Slow Cooker Pulled Pork


Creativity in the Kitchen (AKA “Hacks”) – Quick, Easy, Fun and Ideal for Shrinking Kitchens/Budgets

Allrecipes’ Most Popular Fun, Easy Recipes with a TwistLasagna MuffinsMeatloaf Muffins Scrambled Egg MuffinsWaffle-Iron HashbrownsBreakfast PopsiclesTotchos

Oatmeal Breakfast PopsPhoto by: DIETHOOD

Interest over Time

Slow Cooker Easy Hack


“Homemade” wins for everyday and family favorites

Allrecipes’ Most Popular Homemade Recipes

Strawberry Cake from Scratch (767 reviews)

German Chocolate Cake (611 reviews)

Fabulous Homemade Bread (487 reviews)

Bread Machine Pizza Dough (453 reviews)

Pesto (417 reviews)

Homemade Butter (249 reviews)

Real Chile Rellenos (100 reviews)

Homemade Horseradish (64 reviews)

Search Queries YOY


Gluten-Free: A Divided Market

What’s Next?| IFBC Food Trends 2015

Cinnamon Roll WafflesPhoto by: The Local Vegan

Cauliflower is the New Kale

Key search words

Roasted cauliflower

Baked cauliflower

Cauliflower crust

Cauliflower mash

Cauliflower pizza

Cauliflower rice

Allrecipes’ most popular cauliflower recipesRoasted Garlic Cauliflower (2K reviews)

Cauliflower Cheese Soup (655 reviews)

Interest over Time

Cauliflower

Cauliflower ChowderPhoto by: Damn Delicious

Cabbage Cravings

Key search words

Cook cabbage

Crock pot cabbage

Corn beef

Cabbage slaw

Corn beef cabbage

Fried cabbage

Allrecipes’ most popular cabbage recipesHealing Cabbage Soup (661 reviews) Cabbage Fat-Burning Soup (655 reviews)

Interest over Time

Cabbage

Cabbage Fat-Burning SoupPhoto by: Wanderlust Kitchen

Interest over Time

Muffin Makeovers and Mealmakers

Key search words

Meatloaf muffins

Meatloaf cupcakes

Hamburger muffins

Bacon-and-egg muffins

Paleo omelet muffins

Scrambled egg muffins

Spaghetti and meatball muffin bites

Allrecipes’ most popular “savory muffins with a twist” recipes Turkey Veggie Meatloaf Cups (383 reviews), Paleo Omelet Muffins (137 reviews)

Lasagna Cupcakes (new)

Meatloaf Muffin Egg Muffin

Meatloaf MuffinsPhoto by: Five Heart Home

Classics rediscovered and revised

Key search words

Classic bakery

Classic cakes

Classic cheesecakes

Classic cookies

Classic lasagna

Allrecipes’ most popular “classic” recipes

Good Old-Fashioned Pancakes (7K reviews)

Classic Waffles (2K reviews)Gourmet Sweet Potato Classic (2K reviews)

Chantal’s New York Cheesecake (5k reviews)

Classic

Interest over Time

Simple WafflesPhoto by: Veggie on a Penny

Interest over Time

DIY and “Made from Scratch” Basics

Key search words

Pancake mix

Liqueurs

Homemade sausage

Homemade spice blends

Homemade cheese

Almond butter

Vanilla extract

Self-rising flour

Allrecipes’ most popular DIY recipes: Homemade Butter (249 reviews)

Wonton Wrappers (155 reviews)

DIY

Search Queries

S’Mores Indoors

Key search words

S’mores cookies

S’mores lasagna

S’mores indoors

S’mores bars

Broiler s’mores

Allrecipes’ most popular oven S’Mores recipes: Broiler S’mores (31 reviews)

Teddy Bear Hot Tub S’Mores (8 reviews)

Interest over Time

Smores in Oven

Teddy Bear Hot Tub S’MoresPhoto by: foodlicious

What’s Next?

Lemon BrowniesSept. 5-11, 2015

Grilled PattypanSquash with Hot

Chorizo VinaigretteAugust 28-Sept. 4,

2015

Zoodles a la Carbonara

August 21-27, 2015

Fresh Fig and Goat Cheese Tart

August 14-20, 2015

Three-Ingredient Peanut Butter Cookies

July 31 –August 6, 2015

Michele’s Cinnamon Roll Waffles

August 7-13, 2015

Allrecipes’ most popular new recipes from the past six weeks