ifd10 chat 01.26.11

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IFD10Chat Recap – January 26, 2011 Topic: Online Marketing So, we're talking about online marketing today, right? toptomato at 17:08 PM, Yes Rock and Lauren I can help you moderate with topics with social media etc today TheresePope at 17:09 PM, good choice re: topic for today carole jane at 17:09 PM, TOPIC: Online Marketing? What works for you? Lauren at 17:15 PM, Lauren, have you found a difference with the videos? increased visits to your site, etc? carole jane at 17:16 PM, I don't do any online marketing other than my site, which is in desperate need of an update. toptomato at 17:16 PM, @CJ not yet Lauren at 17:16 PM, I have plans for pages that will support a wider range of opps for marketing. toptomato at 17:16 PM, Yes, Lauren. How did your Video work out? I am thinking of returning to that medium. Tiffany at 17:16 PM, Ok sorry shameless plug but for those who want to learn how to set up their social media calendar I wrote a series on my blog - lots of tips TheresePope at 17:16 PM, Have you been promoting them though? Haven't seen you do that I don't think... carole jane at 17:17 PM, Online Marketing: Twitter, FB, LI, Video, White pages, Ads, Blogs! What does everyone use and what results have you gotten? Lauren at 17:17 PM, @CJ no not heavily, after a discussion with GB i'm rethinking production. Getting an HD camera & such Lauren at 17:18 PM, I have just sent emails in the past for advertising Larisa at 17:18 PM,

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Recap January 26,1011

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Page 1: IFD10 Chat 01.26.11

IFD10Chat Recap – January 26, 2011

Topic: Online Marketing

So, we're talking about online marketing today, right? toptomato at 17:08 PM,

Yes Rock and Lauren I can help you moderate with topics with social media etc today TheresePope at 17:09 PM,

good choice re: topic for today carole jane at 17:09 PM, TOPIC: Online Marketing? What works for you? Lauren at 17:15 PM, Lauren, have you found a difference with the videos? increased visits to

your site, etc? carole jane at 17:16 PM, I don't do any online marketing other than my site, which is in desperate

need of an update. toptomato at 17:16 PM, @CJ not yet Lauren at 17:16 PM, I have plans for pages that will support a wider range of opps for

marketing. toptomato at 17:16 PM, Yes, Lauren. How did your Video work out? I am thinking of returning to

that medium. Tiffany at 17:16 PM, Ok sorry shameless plug but for those who want to learn how to set up

their social media calendar I wrote a series on my blog - lots of tips TheresePope at 17:16 PM,

Have you been promoting them though? Haven't seen you do that I don't think... carole jane at 17:17 PM,

Online Marketing: Twitter, FB, LI, Video, White pages, Ads, Blogs! What does everyone use and what results have you gotten? Lauren at 17:17 PM,

@CJ no not heavily, after a discussion with GB i'm rethinking production. Getting an HD camera & such Lauren at 17:18 PM,

I have just sent emails in the past for advertising Larisa at 17:18 PM, Ok I wanted to make sure it was okay to post it first - http://bit.ly/hb164f

TheresePope at 17:18 PM, Blog for me...been few months. carole jane at 17:18 PM, Rock - that's where the site's collab tools will come in handy George B at

17:18 PM, Twitter has been good for me to build relationships with potential clients.

That's brought me work Tiffany at 17:18 PM, Btw, I have a series of posts so read through - how to automate your

accounts, set up your blog editorial calendar, etc. TheresePope at 17:19 PM,

Carole how is the blog going? Larisa at 17:19 PM, @Rock how do you drive traffic to your site? Lauren at 17:19 PM, Working on a new micro site, and a newsletter etc carole jane at 17:19

PM,

Page 2: IFD10 Chat 01.26.11

Tiffany, that's great! TheresePope at 17:19 PM, slow slog Larisa lol I need a redesign I think and to get more content out

there carole jane at 17:19 PM, Tiff - how did you build relationships via twitter? Larisa at 17:19 PM, I don't care about how many visitors our site gets - it's who visits that

counts George B at 17:19 PM, I just launched my newsletter for the New Year

http://tiffanysilverberg.com/?page_id=141 Tiffany at 17:19 PM, CJ, content is key :) TheresePope at 17:19 PM, excellent Tiffany carole jane at 17:20 PM, Yes, George - exactly! TheresePope at 17:20 PM, Aah ... Thanks Carole! Larisa at 17:20 PM, sure is, but I'm only one woman lol...I know this will take time carole jane

at 17:20 PM, Twitter, LI, use FB but hate it, online Yellow Pgs. Inquiries, but little

conversion. toptomato at 17:20 PM, Tiff,link's broken bhas at 17:20 PM, http://justfred.ca/2008/fpac - built for one person George B at 17:20 PM, Just talking with people of similar interests, whose careers I want to

emulate. And being honest that i am Looking for work Tiffany at 17:20 PM, Tiffany, I love the BW look on your site. TheresePope at 17:20 PM, @Tiff how does your Twitter Marketing usually play out? Could you give

us a walk through Lauren at 17:20 PM, Right Carole.... Larisa at 17:20 PM, I'm on Twitter & FB, have a blog, do some sales letters. Had one ad on

Kijiji, & that's where all work came from so far. Phyl at 17:21 PM, http://tiffanysilverberg.com/?page_id=141 Tiffany at 17:21 PM, You guys are so prolific, really...I need to get a handle on time

management carole jane at 17:21 PM, Tiff that sound cool... Larisa at 17:21 PM, George, that is so cool! TheresePope at 17:21 PM, Erg. It keeps cutting off! Tiffany at 17:21 PM, On kijiji...never thought of that Phyl carole jane at 17:21 PM, Carole I hear ya on time management lol Larisa at 17:21 PM, thanks, Therese - we got the job George B at 17:22 PM, Are they a steady client or just that one project? That's a hefty client!

TheresePope at 17:22 PM, Yaa I do see some pol advertising on kijiji Larisa at 17:22 PM, They are now a hefty, steady client - and we do that for every large project

George B at 17:23 PM, People that is lol Larisa at 17:23 PM, Who else has had success getting clients through SM? Lauren at 17:23

PM, I'm intrigued by the one-page site approach. Great for getting

SOMETHING up while you're making bigger plans. toptomato at 17:23 PM,

Page 3: IFD10 Chat 01.26.11

@Lauren my twitter story is long. I should write a blog post, but basically just following people in the fields i want to work Tiffany at 17:23 PM,

Are they local, George? I just landed a client who lives 10 min drive carole jane at 17:23 PM,

Me - LinkedIn. How I found my retainer client and more. TheresePope at 17:23 PM,

Here's bit.ly link for Tiff's newsletter: http://bit.ly/gSaipd toptomato at 17:24 PM,

And striking conversation... Trying to learn from them. And asking for help to. Tiffany at 17:24 PM,

I got my client thru LI,Therese bhas at 17:24 PM, Too Tiffany at 17:24 PM, Good opps in smaller towns not far from bigger cities carole jane at 17:24

PM, Thank you, Rock Tiffany at 17:24 PM, I mean, referred by Therese bhas at 17:24 PM, CJ - nope - day's drive away - like most of our clientelle George B at 17:24

PM, @GB, cool - I love the interactive proposal concept. TheresePope at 17:24

PM, Therese how did linked in work for you? Larisa at 17:24 PM, @Tiff if you do write a post, be sure to post the link on LI! Lauren at 17:24

PM, Hope he is working out ok, Bhas TheresePope at 17:24 PM, The sign up form for Tiffany's newsletter? carole jane at 17:25 PM, Larisa, I participate in a lot of groups and people see what I post and they

contact me and ask about my services. TheresePope at 17:25 PM, @Therese & @bhas how did you approach your client on LI? Lauren at

17:25 PM, Tiffany, it would be a very useful blog post carole jane at 17:25 PM, @Carole, yes that's the link to the sign up form Tiffany at 17:25 PM, Thanks, Therese...that's an old one...the newer ones are slicker...we've

lost just one out of about 8 projects with that approach George B at 17:25 PM,

I also just was asked if my fundraising tips for LI could be used in an article by a non-profit person who is a guide for About.com. :) TheresePope at 17:26 PM,

That happened through LI because I answered a question. TheresePope at 17:26 PM,

Lauren,he contacted Therese on LI bhas at 17:26 PM, Very creative approach Therese kudos for thinking up that one carole jane

at 17:26 PM, Good idea! I've been writing a series of posts on "writing in the real world"

- I think I might develop something. Thanks guys! Tiffany at 17:26 PM, George, it's such an innovative marketing approach to land the client.

TheresePope at 17:27 PM,

Page 4: IFD10 Chat 01.26.11

Therese - answering ?'s online without overtly marketing is a time tested method for becoming the expert which leads to work George B at 17:27 PM,

Putting urself out there makes a HUGE IMPRESSION|RT I participate in a lot of groups &ppl see what I post & contact me & ask about services. Lauren at 17:27 PM,

Answer questions. I've had a few answers "best" on LI. It's a great way to connect with others too. TheresePope at 17:27 PM,

Therese - the concept is simple: don't just tell 'em, show them George B at 17:28 PM,

Yup George, no doubt! :) TheresePope at 17:28 PM, I'd like to get a response from LI. Getting collaboration ops via Twitter.

Have use other's services there, too. toptomato at 17:28 PM, @Therese where do you "chat it up"? Tiffany at 17:28 PM, You know,in soc med marketing the best tip is to show up regularly bhas

at 17:28 PM, By the by, the Freelance Academy free videos are really really good...Ed

Gandia's last one was amazing carole jane at 17:28 PM, Video is so powerful - yes, show them! TheresePope at 17:28 PM, SM = word of mouth George B at 17:28 PM, You just don't have to be in the same physical location anymore George B

at 17:29 PM, My helpful tip for LI - join groups that complement your industry. I found

my retainer gig because I joined designer and web groups. TheresePope at 17:29 PM,

What other Online Marketing process do ppl use and recommend? Lauren at 17:29 PM,

But don't join and not be active - you have to participate. TheresePope at 17:29 PM,

Love it Therese! Tiffany at 17:30 PM, I also co-moderate a few groups on LI too. TheresePope at 17:30 PM, I've heard contests or 'challenges' are effective, Lauren carole jane at

17:30 PM, Yes CJ - contests on blogs and SM are great marketing tools

TheresePope at 17:30 PM, Therese has made her point. She co-moderates… toptomato at 17:31 PM, Does anyone use contest/challenges as a marketing tool? Lauren at 17:31

PM, Don't forget your email marketing, CRM etc TheresePope at 17:31 PM, Yes contests can be effective Larisa at 17:31 PM, Lauren, I want to incorporate a SM or blog contest but need to come up

with something fun TheresePope at 17:31 PM, Marketing top tips: hang on to good customers, and ask them for referrals

George B at 17:31 PM, Rock, that was not intentional lol TheresePope at 17:31 PM, Yes email marketing is good too Larisa at 17:31 PM,

Page 5: IFD10 Chat 01.26.11

How many hours a week on those LI forums, Therese? carole jane at 17:32 PM,

re: Therese joining groups approach, important not to sing to the choir. toptomato at 17:32 PM,

George...good point Larisa at 17:32 PM, Like the idea of contests, but not sure how it would play out in my line.

Tiffany at 17:32 PM, SM = we purposely keep a low profile - too many local copycats who do

crappy work George B at 17:33 PM, CJ, not much this week since I've been sick but I go onto LI when I can

and spend time on there participating - 30 mins to 1hr TheresePope at 17:33 PM,

It just depends on my schedule TheresePope at 17:33 PM, I'm always stuck at the coding stage of things. Keep revisiting my

MailChimp project. Get stuck in my own loop. toptomato at 17:33 PM, @GB if you aren't using SM to avoid copycats what do you do instead?

Lauren at 17:34 PM, I suggest everyone read through my tips - I go into time mgt TheresePope

at 17:34 PM, A lot of DM's, Lauren George B at 17:34 PM, It is about consistency TheresePope at 17:34 PM, @Carole no. Very easy! Tiffany at 17:34 PM, Even if you only have 10 minutes out of your busy day to work on social

media, then spend 10 minutes every day. TheresePope at 17:34 PM, RT SM + Time management = I check LI, FB, Twitter 3 x's a day - am,

midday, pm Lauren at 17:35 PM, And we make noise about projects only at launch George B at 17:35 PM, Oh good. Have that scheduled to look at tomorrow actually carole jane at

17:35 PM, And don't write one blog post and wait until two mos. later to write another

one - why automation is key TheresePope at 17:35 PM, It's so easy to get distracted by good articles, answering questions...hard

to keep it at 10 mins only carole jane at 17:35 PM, @CJ, the point is being consistent and not to be hard on yourself - why

people throw in the towel with social media TheresePope at 17:36 PM, Are there any Online Marketing niches you are interested in tapping into

but don't have a clue how? Lauren at 17:37 PM, BTW do you guys use Windows Live Writer or any other blog client? Or

write directly in the web interface? bhas at 17:37 PM, It also takes time to be successful. It doesn't happen overnight. OK, for

some people yes. JacquelinPeters at 17:37 PM, Wordpress CMS for me carole jane at 17:37 PM, Tiff it is a numbers game mainly... Larisa at 17:38 PM, @Bhas. Windows Live Writer for Blogs is excellent. JacquelinPeters at

17:38 PM,

Page 6: IFD10 Chat 01.26.11

Make the copy warm and personable and don't make it sound too salesy or spammy. TheresePope at 17:38 PM,

Larisa. That's my feeling. Have you been successful? Tiffany at 17:39 PM, I use Notepad++ and then copy/paste into WYSIWYG editor for blog

carole jane at 17:39 PM, Talk to the person and not at them TheresePope at 17:39 PM, then tweak, add photo or other media, tags, etc etc carole jane at 17:39

PM, I obviously don't like writing. My blog languishes. Who wants to hear from

me? toptomato at 17:40 PM, Some people on SM seem so aggressive and self-centred with their

marketing...turns me off carole jane at 17:46 PM, Thanks Lauren...trying to learn how to post it properly on to LI. Had ot

send to indiv email addys. Missed George, CJ, Jacqueline tho. Kate at 17:46 PM,

Im BIG referrals. Lets spread the love people! Tiffany at 17:46 PM, @GB i agree. it's a thought that's been floating around my head for awhile

so i'm glad you mentioned it Lauren at 17:47 PM, CJ because they don't know how to market and think SM means

"advertising" TheresePope at 17:47 PM, Travel is always of interest. May be doing something for Vicky soon.

toptomato at 17:47 PM, Do we have to be that 'rah rah' in your face all the time to succeed?

Twitter can get tiring lol carole jane at 17:47 PM, Carole I agree...aggressive marketing makes me not want to work with a

person Larisa at 17:47 PM, not many people use social media in tourism - hotels least of all Kate at

17:47 PM, If everyone's tweeting - you notice the person who isn't George B at 17:47

PM, CJ, I just peeled of a bunch of Tweeps for that reason: aggressive me me

me message. Buh bye! toptomato at 17:47 PM, George, last night I posted this: "If a tweet falls in the Twitter forest, will

anybody hear? (nod to Bruce Cockburn)" carole jane at 17:47 PM, Kate, they need to start to TheresePope at 17:47 PM, @CJ lol TheresePope at 17:48 PM, Guess what? No response lol...of course carole jane at 17:48 PM, lol CJ George B at 17:48 PM, I will have to check out Wendy Weiss TheresePope at 17:48 PM, @Kate. What did I miss :-) JacquelinPeters at 17:48 PM, I kind of love the travel places (hotels, restaurants) that tweet. Feels local

and vibrant Tiffany at 17:48 PM, @CJ absolutely. & i always take away from their HARD SELL that i don't

want to be like that & it's a great way to tweak your approach Lauren at 17:48 PM,

Page 7: IFD10 Chat 01.26.11

Email marketing / cold calling

Email Marketing: How do you approach it? Lauren at 17:32 PM, I had the same question Lauren - Just started an email campaign

yesterday! Would love tips!! Tiffany at 17:33 PM, Write good copy, Lauren for your emails and have a call to action!

TheresePope at 17:33 PM, I need to work out a good strategy for email prospecting and mailing. I am

hoping to pick up tips from Peter Bowerman in his class bhas at 17:33 PM, Is Mail Chimp complicated to customize? carole jane at 17:33 PM, I'm so sure that if my enewsletter isn't stellar, the world will end. (I'm a bit

hard on myself.) toptomato at 17:34 PM, @CJ. MailChimp is pretty easy. JacquelinPeters at 17:34 PM, Top go easier on yourself! :) Larisa at 17:35 PM, @Rock I have struggled with that. Then i just did it. Created some crap,

but worth the mistakes. Tiffany at 17:35 PM, @CJ i really liked MailChimp...got great feedback on my newsletter

Lauren at 17:35 PM, @CJ. Download the PDF on creating a campaign. That helps

JacquelinPeters at 17:35 PM, Rock, if you ever need any email/newsletter tips or anything just let me

know TheresePope at 17:36 PM, CJ, if you have coding skills it's easy. I don't, so keep running into walls

with it. I have an idea of how I want it to look. toptomato at 17:36 PM, thx Lauren. carole jane at 17:36 PM, Carole yes it is hard... Larisa at 17:36 PM, Good idea, Jacqueline thx carole jane at 17:36 PM, So anyone have tips on sending emails to potential clients? Cold emails?

Tiffany at 17:37 PM, I don't email 1st - I call or visit first George B at 17:37 PM, Tiff I created a standard sales msg that I send out Larisa at 17:37 PM, bhas - I write blog posts in an email - which gets parsed into a blog post

on our server George B at 17:38 PM, George, you never email first contact? carole jane at 17:38 PM, @George the never-ending battle. Is it better to email or call? I think email

after a lot of thought. But i see the flip side. Tiffany at 17:38 PM, I've been writing a lot of email campaigns lately - it's about the soft sell.

TheresePope at 17:39 PM, CJ - almost never - and then only if I can say "Hi, Bob told me you need

help with xxx..." George B at 17:39 PM, Yeah. I talked with a freelance friend who reminded me it's about making

friends. Tiffany at 17:39 PM, but it really helps if they are warm leads TheresePope at 17:39 PM,

Page 8: IFD10 Chat 01.26.11

Thanks, Therese. I do have one I've been poking at. When I finally get it ready, I'll run it by you. (this is now in month 7, I believe.) toptomato at 17:40 PM,

Tiff ... Yes I have ...I do have most of my clients due to email marketing Larisa at 17:40 PM,

@Tiff my video next week is about that lol Lauren at 17:40 PM, I hate the idea of cold calls... carole jane at 17:40 PM, So that was my approach yesterday. Tlk about their biz, their website,

their work and how I can take a load off Tiffany at 17:40 PM, I break all kinds of rules - no long contact info in emails - and focus on

personal stuff George B at 17:40 PM, good approach, Tiffany. That's how I got my current client. carole jane at

17:40 PM, But that's good George because you have your voice down and it's

different and that's what you want. :) TheresePope at 17:40 PM, @Larisa would you be interested in showing up a template of an email you

send? Maybe post it on LI? Lauren at 17:41 PM, I see why calls are more direct. But i know with me. I am NOT going to

hire someone who interrupts my work, but someone who emails with Tiffany at 17:41 PM,

I recommended stuff last Feb. She was only ready this month... carole jane at 17:41 PM,

People say that there are cold email strategies but I don't think I can do them, unless I at least know the person somewhere else. bhas at 17:41 PM,

A connection and warmth. Then I listen Tiffany at 17:41 PM, It's also useful to attend a conference or two each year - attended by

clients and prospects - not colleagues of mine George B at 17:41 PM, I think voice is really crucial. I'm not quite finding mine, which is why I'm

reluctant. I don't want to be phony. toptomato at 17:41 PM, Tiff...sounds good ... I mainly am more generic as it takes time to

customize specifically Larisa at 17:41 PM, yes Tiffany - that's basic copywriting 101 - all about helping and alleviating

the other person's issues and benefits they receive TheresePope at 17:41 PM,

@Rock everyone does! At least those using search engines Lauren at 17:41 PM,

I do my research b4 making the call - what's a good / bad day/time? George B at 17:42 PM,

I'm not a fan of cold calling or email blasts TheresePope at 17:42 PM, Ah. Thanks for the validation. Tiffany at 17:42 PM, yup George - that's a great tip TheresePope at 17:42 PM, Speaking of conferences AIGA is in Phoenix in Oct. Loved the last one.

Highly recommended! toptomato at 17:42 PM, I don't think I could ever do cold calling. carole jane at 17:42 PM, Welcome Lynn Lauren at 17:43 PM,

Page 9: IFD10 Chat 01.26.11

Top - your voice to me says 'fun, energetic, colourful' George B at 17:43 PM,

It seems that it really comes down to being YOU. Email makes sense to me... I write SO much better than i talk. Tiffany at 17:43 PM,

And yes, all about the research first! Tiffany at 17:43 PM, Tiff - xlnt point George B at 17:43 PM, I used to be a telemarketer as a student...do not want to go that route

again...lol Larisa at 17:43 PM, 15 yrs freelance journalist - cold calls every single day George B at 17:44

PM, Tiffany, it really comes down to finding your voice - with any copy you

write. TheresePope at 17:44 PM, Cold calling scares me. Lynn at 17:44 PM, Cold calling with research is very powerful. Law of averages works with

you there. bhas at 17:44 PM, I had to cold call when I was a fundraiser and warm leads were far more

productive. TheresePope at 17:45 PM, @Lynn scares me too. Thats why i use other methods Tiffany at 17:45

PM, Rock, you need to network more with copywriters and marketing people -

they need designers. TheresePope at 17:45 PM, Plus, its my job to make their job easier and more fun. Not to bug them

Tiffany at 17:45 PM, or they need good referrals TheresePope at 17:45 PM, Therese I agree. I did the same thing Larisa at 17:45 PM, Larissa, Oh, yeah! toptomato at 17:45 PM, Writers sometimes do make designer referrals....sometimes Larisa at

17:46 PM, Lauren - yes, that's it George B at 17:46 PM, Rock...yup! Lol Larisa at 17:46 PM, I make design referrals if I know and trust the designer's work.

TheresePope at 17:46 PM, By the way on the topic of cold calling have a look at Wendy Weiss's site.

She has written a book on the topic. http://www.wendyweiss.com bhas at 17:46 PM,

Yep Jacque. She has some free resources on the site, mostly about writing a script bhas at 17:49 PM,

Definitely, and am working and pushing the message through - they seem to think a static website is enough still. Kate at 17:49 PM,

From my copywriter's POV and I'm sure Bhas and Jacque can attest to this - the hard sale does not always work and turns people off TheresePope at 17:49 PM,

I don't sell - I interrogate but nicely George B at 17:49 PM, Kate, they will be left behind with just a website - won't cut it in tourism

anymore TheresePope at 17:50 PM, HAHA love that @CJ Lauren at 17:50 PM,

Page 10: IFD10 Chat 01.26.11

LOL GB TheresePope at 17:50 PM, Therese ... A hard sale almost never works in my opinion Larisa at 17:50

PM, @Bhas. I have some of her stuff. I used it to write a script. Very helpful.

JacquelinPeters at 17:50 PM, No one wants to be sold to Larisa at 17:51 PM, The problem with a hard sell is there is very little time to get excited and

build a relationship! Tiffany at 17:51 PM, Larisa, I agree and that's why people are missing the boat on SM. They

are turning people off big time. TheresePope at 17:51 PM, Definitely Therese. Even for tiny country as here, the clientele is hugely

international Kate at 17:51 PM, I'll look her up, Jacque thx. So much out there, too little time...sigh carole

jane at 17:51 PM, Kate, that's why they need to get on board because of their global clients.

TheresePope at 17:52 PM, I concur about the hard sell. The only way to sell is not to sell. bhas at

17:52 PM,

Handling work while sick

How do people handle being sick? Take the day off? Trudge through? Lauren at 17:09 PM,

I trudge through unless enough people yell at me on FB Tiffany at 17:09 PM,

I haven't been sick for quite a long time but that's an interesting qn. Do you continue working sick or do you take rest and heal faster? bhas at 17:11 PM,

Depends, bhas...deadlines are deadlines...but I avoid being around other people George B at 17:11 PM,

I work through it all. In fits and starts. Like bhas, I rarely get sick. toptomato at 17:12 PM,

I'd probably work in a desultory way, unless seriously sick. Phyl at 17:12 PM,

Haven't been ill for long time too, bhaus *knock monitor* carole jane at 17:12 PM,

I'm with GEorge. If i have a deadline, I strive to meet it. If not, i might take it slower. Tiffany at 17:12 PM,

That's tough for me b/c I'm a workaholic but thank god I can work from home! TheresePope at 17:12 PM,

I'm only working on my minimum deadlines and trying to take afternoon off to rest or take "cough" breaks ha! TheresePope at 17:13 PM,

@Therese. Thats my issue. I love my work too much! :) the curse of freelance Tiffany at 17:13 PM,

Page 11: IFD10 Chat 01.26.11

Conferences

RT It's also useful to attend a conference or two each year - attended by clients and prospects - not colleagues of mine Lauren at 17:43 PM,

I think that's a great approach GB. I need to brainstorm some to attend Lauren at 17:43 PM,

Hmm, how to know the right conferences to attend without wasting tons of money and expense? carole jane at 17:44 PM,

Lauren - I suspect you could do very well cruising the right trade show / conference George B at 17:44 PM,

Wonder what non-design conferences might be for me? Will think on that one, GB. toptomato at 17:44 PM,

Conferences can be written off right? Larisa at 17:44 PM, I do 2-4 conferences a year -- this year it's Travel Media, tech crime,

defense George B at 17:45 PM, @CJ pinpointing the kind of business that needs your services. For me...I

think publishing and production conferences would be good Lauren at 17:46 PM,

George introduces Freelanceville.org website!

Thanks to George for setting up Freelanceville.org. I've logged in w/out problems. toptomato at 17:13 PM,

@GB would you like those who haven't DMed do so for Freelanceville? Lauren at 17:14 PM,

Yes. Thanks George. I did not have any issues logging in and setting up my profile. JacquelinPeters at 17:14 PM,

If there's time during the chat today, I've set up a vid stream to do a walkthrough of Freelanceville George B at 17:14 PM,

I am getting 403 error on Freelanceville bhas at 17:15 PM, I'm mulling over logo concepts. No cutesy. Don't worry! toptomato at 17:15

PM, Yes pls Lauren...bhas...freelanceville.org/atrium/ George B at 17:15 PM, Rock - good stuff. My focus has been getting the backend set up - get

folks familiar with it George B at 17:16 PM, When I start getting something to look at, I'll post logo concepts for

feedback somewhere. toptomato at 17:17 PM, BTW finally designed my logo www.bhaskars.net bhas at 17:17 PM, Reminder: I have vid stream of the Freelanceville site set up if anybody

wants a tour after the chat George B at 17:48 PM, RT- Reminder: I have vid stream of the Freelanceville site set up if

anybody wants a tour after the chat Lauren at 17:50 PM, I want to see the vid stream Tiffany at 17:51 PM, Yes I would like to see the video too Larisa at 17:52 PM,

Page 12: IFD10 Chat 01.26.11

I'm ready for the video, too. toptomato at 17:52 PM, yes would like to see the vid :) TheresePope at 17:52 PM, FREELANCEVILLE: Please DM George if you have not gotten your Login

for the website Lauren at 17:52 PM, http://freelanceville.org/videostream/ - what you'll see now is my laptop

George B at 17:52 PM, I need your name (first_last) and your email address. The system will take

care of the rest. DM me on Twitter or LI pls George B at 17:53 PM, I opened it in new tab George, so do we wait until after this chat to watch?

carole jane at 17:53 PM, @George. Cool. I can stream it on TV JacquelinPeters at 17:54 PM, I'll start the vid after the chat - but keep the chat open - we'll need it

George B at 17:54 PM, FREELANCEVILLE: Please DM George if you have not gotten your Login

for the website Lauren at 17:56 PM, Give him First name_Last Name and email ID too bhas at 17:58 PM, George I PM'd you on LI with my info TheresePope at 17:58 PM, George, DMed Tiffany at 17:58 PM, Will do that right after this chat! Larisa at 17:58 PM, George I PM'd you on LI with my info TheresePope at 17:58 PM, George, DMed you. Tiffany at 17:58 PM, I'm firing up the video stream - http://www.freelanceville.org/videostream/

George B at 17:58 PM, George, is that flowplayer? bhas at 17:59 PM, One area for social media in tourism is crisis containment - eg Legends

hotel inMauritius last week -a UK honeymooner murdered by staff. Kate at 17:59 PM,

Are we unable to get to the video without you signing us in later? Bummer. Tiffany at 17:59 PM,

video pw - TheFlockers George B at 18:00 PM, Holy shit Kate, murdered? bhas at 18:00 PM, the video has nothing to do with the normal login George B at 18:00 PM, pls let me know if you're in - and I'll start the tour George B at 18:01 PM, I'm in Lauren at 18:01 PM, I am in bhas at 18:01 PM, @George.What password do we need for the video stream?

JacquelinPeters at 18:01 PM, Ya, thats some serious crisis management Tiffany at 18:01 PM, PW: TheFlockers Tiffany at 18:01 PM, Got it! JacquelinPeters at 18:01 PM, yes, daughter of a prminent irish personality. Huge repercussions both for

hotel and the destination. Front pages and tv hdlines worldwide Kate at 18:01 PM,

PASSWORD: TheFlockers Lauren at 18:01 PM, In? George I have the link open in other tab. Is this right? carole jane at

18:01 PM,

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I am in! JacquelinPeters at 18:02 PM, Success! toptomato at 18:02 PM, The beeping - I stopped the treadmill George B at 18:02 PM, @CJ click the play button & enter the Password TheFlockers Lauren at

18:02 PM, Ahh, I'm in :) carole jane at 18:02 PM, @GB hahaha i was wondering Lauren at 18:02 PM, I'm going to start the tour in about half a minute - will be able to see your

chat posts George B at 18:03 PM, Tour is STARTING Lauren at 18:03 PM, No kidding, Carole. George and Lsuren should be in charge of all audio!

Tiffany at 18:05 PM, Slow. keeps sending me back to password protected screen Kate at 18:06

PM, Working for me. Tiffany at 18:08 PM, http://www.freelanceville.org/videostream/ pw TheFlockers (note - no

space) George B at 18:08 PM, Looks great George Barbara @nightwriter at 18:10 PM, Can hear Kate at 18:12 PM, what software are you using to deliver the tour, George? carole jane at

18:16 PM, Looks good TheresePope at 18:17 PM, I've heard of open Atrium but haven't used it before TheresePope at 18:17

PM, What a great resource. Thanks, George! toptomato at 18:17 PM, Open Atrium seems cool carole jane at 18:17 PM, Thanks! TheresePope at 18:17 PM, Looks great. Thanks for the comprehensive tour. bhas at 18:17 PM, I'm a PC girl :( carole jane at 18:17 PM, Hi Handsome :) carole jane at 18:18 PM, Oh, so this is you! Kate at 18:18 PM, $1 an hour? That's reasonable carole jane at 18:18 PM, Excellent job GB Lauren at 18:20 PM, $1 / viewer per hour is their highest rate - I bulk buy for larger projects -

drops to $.30 / viewer / hr George B at 18:20 PM, thanks for presenting, GB TheresePope at 18:21 PM, Thanks George!! Tiffany at 18:21 PM, Thanks George! Barbara @nightwriter at 18:21 PM, audio so very clear -except speeds here slow so it keeps stopping and

buffering every so often. Kate at 18:21 PM, No you were good. Nice voice btw you have :) bhas at 18:21 PM, Not bad for an old guy...lol... George B at 18:21 PM, Thanks George. Kate at 18:21 PM, Kate - I'm spoiled - super hispeed fibre connection George B at 18:21 PM, Think Lauren and George could do sound for our material Kate at 18:22

PM,

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Yes great voice, agreed. TheresePope at 18:22 PM, Thanks for the compliments - I was a TV reporter for years - had to learn

to talk good George B at 18:22 PM, Under sea Fibre optic cable will only be here end 2012 Kate at 18:22 PM, FREELANCEVILLE- Once you get your login please get into the system &

start playing around. I'm excited to start using the chat there. Lauren at 18:25 PM,

Achievements - on the way to breaking our monthly $ record - broke the day record yesterday George B at 18:26 PM,

can't wait to play around with Open Atrium - looks fun! TheresePope at 18:26 PM,

Nice job GB! You are making it HAPPEN! Lauren at 18:26 PM, thanks again GB TheresePope at 18:26 PM,

Topic next week

TOPIC IDEAS: Any thoughts on a topic for next week? Lauren at 17:53 PM,

How about tools or software? Tips? Like Mail Chimp or Mint or whatever... carole jane at 17:54 PM,

TOPIC IDEAS: Referrals...how do we get them? Lauren at 17:55 PM, Yes! Lets talk referrals! Tiffany at 17:55 PM, Like Lauren's suggestion...we can call it 'Show me the Monehhhh' carole

jane at 17:55 PM, TOPIC: Referrals...how do we get them? Lauren at 18:22 PM, referrals is a good topic TheresePope at 18:23 PM, and how to retain clients or how to get retainers for steady income

TheresePope at 18:23 PM, Got it. Yes to GB and Lauren as our Golden Voices. toptomato at 18:23

PM, George & Lauren can be our spokespeople Barbara @nightwriter at 18:23

PM, maybe combine topic about client referrals, client retention, etc.

TheresePope at 18:24 PM, One of my 2011 goals - at least one collab project with another Flocker -

already in the works George B at 18:24 PM, Yes. Achievements last week -did we go through Kate at 18:25 PM, Ok guys & dolls, deadlines call and need to dope up on my cold meds to

get through my day ha! TheresePope at 18:25 PM, Moderated for a brainstorm on brand dna. First time so was nervous, but

great experience. Kate at 18:26 PM, thanksBarb - trying to kick this cold's butt :) ha! TheresePope at 18:26 PM, Thanks for doing the site George - it looks great and can't wait to see it up

close. Barbara @nightwriter at 18:26 PM, Congrats George. Kate at 18:27 PM,

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Attendees

Barbara ChaneyBhasCarole JaneDaphne DrescherGeorge BJacquelin PetersKateLarisa LaurenPhylTherese PopeTiffanyToptomato Vicky (checked in briefly)