Ignite  fitness  &  wellness  

About  Ignite  fitness  &  wellness  

•  Ignite  is  a  Dubai  based  company  (LLC)  

•  The  en>re  team  are  fully  cer>fied  fitness  professionals    

•  Comprehensive  insurance  and  public  indemnity  

•  Endorsed  by  Dubai  Sports  Council  &  The  Dubai  Health  Authority  

•  Our  goal  is  to  challenge,  s>mulate  and  inspire  our  clients  to  go  beyond  their  boundaries  and  realise  their  full  poten>al  

About  Ignite  fitness  &  wellness  

•  Ignite  has  four  basic  beliefs:  Integrity,  Partnership,  Inspira>on  and  Dynamism  

•  No  other  company  in  UAE  currently  offers  this  level  of  service  and  range  of  solu>ons  

•  Ignite  offers  a  vast  suite  of  products  and  services  to  both  individuals  and  clients  

•  In  addi>on  to  opera>ng  throughout  Dubai,  we  operate  from  our  own  dedicated      Health  Club  facility  

Our  creden>als  

Our  creden>als  

The  Ignite  team  

•  Currently  a  team  of  11  •  Comprises  a  diverse  mix  of  highly  trained  fitness  &  wellness  specialists  •  All   team   members   are   fully   cer>fied   and   qualified   and   either   possess   a   specific   niche  

exper>se  or  have  par>cipated   in  a   sport   in  a  professional  or   semi-­‐professional  nature   in  the  past  

•  Yoga,   Pilates,   massage,   boxing,   military   bootcamp,   sports   condi>oning,   group   exercise,  cross-­‐fit,  football,  rugby…  

Our  creden>als  

Guillaume  Mariole,  Managing  Director  

•  Founder  and  owner  of  Ignite  fitness  &  wellness  •  Pioneer  of  the  Military  Bootcamp  concept  in  Dubai  •  Winner  of  thee  major  regional  business  awards  •  Master  regional  Trainer  for  Technogym  •  Launched  Dubai’s  &  Abu  Dhabi’s  first  corporate  wellness  program  •  Dragon  Boat  Club  Crew  World  Champion  •  London  Olympics  Technogym  Trainer  Olympic  Village  gym  

z  

Our  creden>als  

A  few  examples  of  our  Managing  Director’s  experience  

•  First  corporate  wellness  program  in  Dubai  2008                                                        -  Dubai  Holding  Future  Leaders  Wellness  Program  Leadon  •  First  corporate  wellness  program  Abu  Dhabi  2009  -­‐  2011                                                -  DED  Leads  Wellness  Program  •  Coca  Cola  ladies  summit,  Shuaa  Capital  Wellness  program  2011  •  ADAC  wellness  week  2011  •  Procter  &  Gamble,  OMG  Wellness  program,  Bloomberg  

Michael  Page  2012  and  more…  

•  Wellness  Ac>vi>es  for  Dubai  Holding  3  day  HR  conference  •  Group  classes  for  Emira>  Ladies  at  the  Execu>ve  Office  •  VVIP  clients  such  as  the  Chairman  of  Dubai  Investment  Capital  

Our  creden>als  

Product  suite  

 Product  suite  

•  Our  bootcamp  programmes  are  high  intensity  military  style  outdoor  programmes  

•  MD,  Guillaume  Mariole,  was  the  pioneer  of  bootcamps  in  the  region  

•  Three  main  products;  Military  Bootcamp,  Bootcamp  Overhaul  &  Cadets  Par>es  

•  General  courses  are  a  month  in  dura>on  comprising  of  up  to  16  intensive  sessions  

•  8x  monthly   courses   running   across   Dubai   (Safa   Park,   2x   Palm   Jumeirah,   The   Shack   -­‐   Um    Sequim,  Dubai  Marina,  Talise  Fitness  Emirates  Towers,  AMSA)  

•  100  -­‐  124x  Military  Bootcamp  clients  per  programme    

Military  Bootcamp  

 Product  suite  

 Product  suite  

•  We  take  a  whole  new  approach  to  Personal  Training  and  have  a  variety  of  products:  

-  Tradi>onal  one  on  one  -  6  for  Fitness  -  VIP  -  Rehabilita>on  Training,  in  partnership  with  Emirates  European  Medical  Centre  

•   We  work  with  affiliated  gyms  and  a  number  of  hotels  throughout  Dubai  

•   We  have  in  excess  of  80  regular  clients  

•  We  have15  /  20  VIP  clients  who  hold  senior  execu>ve  or  board  posi>ons  in  some  of  Dubai’s  most  illustrious  companies  

Personal  Training  

 Product  suite  

•  Includes  Box-­‐fit,  Fitness  Yoga,  Girls  Only,  Pilates,  Bootcamp  Overhaul  and  more…  

•  Box-­‐fit   is  a   fast,   fun  and   furious  cardio  workout   that  develops  boxing   skills  and  provides  a  dynamic  and  mo>va>onal  full-­‐body  workout  

•  Fitness  Yoga  is  the  perfect  start  of  the  day  and  combines  tradi>onal  yoga  stances  with  more  dynamic  techniques  to  strengthen  and  tone  the  body  

•  Bootcamp   Overhaul   is   a   fantas>c   all   over   body   workout   to   start   the   weekend   feeling  energised  and  mo>vated  

•  Zumba  is  a  fantas>c  all  body  work  out  dancing  to  fun  La>n  music  

•  Ignites  Group  Ex  Card  gives  our   clients  maximum  flexibility   and  enable   them   to  enjoy  our  programmes  without  having  to  commit  to  a  full  month-­‐long  programme  

Group  Exercise  

 Product  suite  

•  Created   to   make   las>ng,   posi>ve   change   to   the   fitness   and   wellbeing   of   companies  throughout  Dubai  

•  Four   key   products;   Well   Aware   Assessments,   Health   Screenings,   comprehensive   bespoke  Corporate  Wellness  Programmes  and  Corporate  Events  

•  Our  team  were  responsible  for  both  Dubai’s  first  corporate  programme,  for  Dubai  Holding  in  2008,  and  for  Abu  Dhabi’s  first,  for  the  Department  of  Economic  Development  in  2009  and  ADAC  Wellness  Week  

•  Other  corporate  clients  include;    

-  Dubai  Holding  -  Mindshare  -  SHUAA  Capital  -  Coca  Cola  -  Procter  &  Gamble  -  Omnicon  Media  Group  

Corporate  Wellness  

 Product  Suite  

•  To  combat  Dubai’s  hec>c  lifestyles  and  daily  pressures  we  have  partnered  with  the  regions  leading  wellness  providers  

•  Ignite’s  Personal  Wellness  Partners  include:        

-  Style  Consultant  -  Personal  &  Professional  Life  Coach  -  Personal  &  Corporate  Gym  Fit-­‐out  Provider  -  Physiotherapy  -  Health  &  Nutri>on  Specialists  

•  Ignite   recognises   that   a   wellness-­‐oriented   lifestyle   addresses   our   clients’   physical,   social,  psychological  and  spiritual  needs  

Personal  Wellness  

 Product  Suite  

Facility  Management  

•  Park  Place  

•  Park  Place  is  centrally  located  on  Sheikh  Zayed  Road;  easily  accessible  from  every  area  in  Dubai.  Managed  and  operated  by  Ignite,  it  is  one  of  Dubai's  premier  des>na>ons  for  health,  fitness  and  wellness.  

•  Facili>es  include:  

-  Dubai's  only  40-­‐metre  lap  pool  -  Large  sun-­‐deck  -  Fully-­‐equipped  gymnasium  -  Group  Exercise  Classes  -  Personal  Training  -  State-­‐of-­‐the-­‐art  studio  -  Sauna  -  Steam  -  Lounge  area  with  complimentary  wi-­‐fi  -  Food  &  beverage  orders  /  delivery  from  Park  Central  

 Product  Suite  

Facility  Management  

 Product  Suite  

Facility  Management  

•  RIVA  beach  club  on  the  Palm  

•  RIVA  Beach  Club  is  a  private  club  offering  members  a  diversity  of  luxury  beach  and  health  club  services.    It  is  located  between  buildings  7  and  8  on  the  Palm  Jumeirah.  

•  Featuring  an  extensive  range  of  fitness  and  leisure  facili>es,  RIVA  is  the  ideal  des>na>on  whether  you  want  to  chill  out,  get  fit  or  play  on  the  beach.  

•  The  gym  is  packed  with  state-­‐of-­‐the  art  Technogym  equipment  and  overlooks  the  azure  waters  beyond,  a  gorgeous  infinity  pool,  sun  decks  and  a  pool  lounge.  

•  It  is  home  to  Gusto,  a  relaxed  Mediterranean-­‐style  beachside  dining  experience,  with  both  al  fresco  and  indoor  dining  experiences,  Mezze  Mia,  a  deli,  cafe  and  convenience  store  and  the  Gazebo  Poolside  Lounge,  a  relaxed  bar  with  pool-­‐side  sea>ng  and  unrivalled  views  of  the  Arabian  Gulf.  

 Product  Suite  

Facility  Management  

 Product  Suite  

Facility  Management  

•  The  Shack  is  the  coolest  thing  to  hit  the  health  and  fitness  industry  in  Dubai  for  a  long  >me.  Why?    Because  it’s  an  outdoor,  totally  equipped  gym  and  group  ex  venue,  right  there,  on  the  beach,  where  the  azure  seas  lie  ahead  and  the  soo  sands  lie  below  

Ignite  and  the  community…  

Branding  2011      

Branding  2012      

!"#$%&$'()'*"+',"+-'.#*"+,%$."#'"+'/""0.#1234'445'6748''.#*"9.1#.$-:;-<<#-))=&",';;;=.1#.$-:;-<<#-))=&",

>%?-'@"(+'";#'A-+)"#%<'$+%.#-+'.#'@"(+'B",-C'%$'%'1@,'#-%+'@"('"+'"($D""+)='E'*(<<@'&-+$.*.-D'-FA-+$';.<<'B-<A'@"('+-%&B'@"(+'1"%<)=

G(+').1#%$(+-'&"(+)-'$B%$'@"(';.<<'B%$-'$"'<"?-2'4';--0)C'7H')-))."#)C'?%+."()'<"&%$."#)C'1(%+%#$--D'+-)(<$)'%#D'%'<"$'"*'*(#I

J"F:*.$C'K.$#-)):L"1%C'J""$&%,A'G?-+B%(<C'JGMNC'!.+&(.$C'O1#.$-'P(,A'%#D',"+-C'/"$B'.#'"(+'";#')$(:D."'%#D'.#'?%+."()'"($D""+'<"&%$."#)'%+"(#D'$B-'&.$@=

G(+';-<<#-))'$-%,'B-<A)'@"('%&B.-?-'%'/-$$-+'Q(%<.$@'"*'<.*-C'%',"+-'/%<%#&-D'<.*-)$@<-'%#D'"A$.,(,'-#-+1@'<-?-<)='=

R-'%+-'-FA-+$)'.#'"A-+%$.#1'%#D',%#%1.#1'.#D-A-#D-#$'B-%<$B'&<(/)=''R-'&(++-#$<@'+(#')",-'"*'S(/%.T)'A+-,.-+'D-)$.#%$."#)'*"+'B-%<$BC'*.$#-))'U';-<<#-))

!+-%$-'%'B%AA.-+C'B-%<$B.-+'%#D',"+-'A+"D(&$.?-'$-%,';.$B'O1#.$-T)'(#.Q(-'&"+A"+%$-';-<<#-))'A+":1+%,,-)='R-T+-'$B-'<-%D.#1'A+"?.D-+'.#'$B-'+-1."#I

!"#$%&#'()&%

Branding  2012      

!"#$%&$'()'*"+',"+-'.#*"+,%$."#'"+'/""0.#1234'445'6748''.#*"9.1#.$-:;-<<#-))=&",';;;=.1#.$-:;-<<#-))=&",

!"#$%&'($%#&))'*'+&,,#&))'$)'%-&',&./$#"'012312.%&'+&,,#&))'3214$/&2'$#'%-&'5678''9&'-.4&'(1:2';&<'321/:0%)'+-$0-'+&'%.$,12')3&0$($0.,,<'(12'<1:=

7>'?1#.$-'@-<<'A;%+-'A))-)),-#$)':'1-$'$B-'$""<)'C'0#";:B";'$"')-$'$B-';B--<)'.#',"$."#'$"')$%+$',%0.#1'<"#1:<%)$.#1'D").$.E-'&B%#1-';.$B.#'F"(+'"+1%#.)%$."#

8>'?1#.$-'GH-&($.E-'@-<<#-))'I+"1+%,,-)':'-#J"F'&",D<-$-')(DD"+$'%$'"+1%#.)%$."#'%#K'.#K.E.K(%<'<-E-<'$"')-$L'%&B.-E-'%#K'-H&--K'F"(+'B-%<$B'%#K';-<<#-))'1"%<)'

M>'?1#.$-'!"+D"+%$-'GE-#$)':'&(<$.E%$-'$-%,:/(.<K.#1L'<-%K-+)B.DL',"$.E%$."#'%#K'-#B%#&-K'D+"K(&$.E.$F';.$B'/""$&%,DL'/-%&B'*(#'"+'(+/%#'%KE-#$(+-'+%&-)

4>'?1#.$-'N-%<$B'O&+--#.#1)'P'.K-#$.*F'%#K'D+."+.$.)-'$B-'0-F'%+-%)'"*'+.)0'%,"#1)$'F"(+'-,D<"F--)'$"'*"+,(<%$-';-<</-.#1'.#$-+E-#$."#)'%#K'&+-%$-'<"#1:$-+,'.#$-+#%<'D+"1+%,,-)'

@-'&%#'&",-'$"'F"(L'F"('&%#'&",-'$"'"#-'"*'"(+')$%$-:"*:$B-:%+$'B-%<$B'&<(/)'P'I%+0'I<%&-'"#'OB-.0B'Q%F-K'R"%K'%#K'R?SA'T-%&B'!<(/'"#'$B-'I%<,'U(,-.+%B'"+';-'&%#'"+1%#.)-'-E-#$)'-<)-;B-+-='?#'D%+$#-+)B.D';.$B'V-&B#"1F,L';-'&%#'%<)"'B-<D'F"('K-E-<"D'F"(+'";#'$+%.#.#1'*%&.<.$.-)=

Branding  2012      

!"#$%&$'()'*"+',"+-'.#*"+,%$."#'"+'/""0.#1234'445'6748''.#*"9.1#.$-:;-<<#-))=&",';;;=.1#.$-:;-<<#-))=&",

!"#$%"&'%(#)$*+&',%-"&'(,%+.*+%/"&%0#11%.*+,%+"%1"2,3%4%0,,5(6%78%(,((#"$(6%2*'#"&(%1"-*+#"$(6%)&*'*$+,,9%',(&1+(%*$9%*%1"+%":%:&$;

>"(?@-'A+"/%/<B'C-%+D'%'<"$'%/"($'/""$&%,A)'/($'B"('%.#?$'C-%+D'#"$C.#1'B-$E'F-'+(#'%'(#.G(-'%#D'*(<<B'&()$",.)-D'&"(+)-'$C%$'&C%#1-)'%#D'D-@-<"A)'+-1(<%+<B'B-$'D-<.@-+)'&"#).)$-#$'%#D'-H&-<:<-#$'+-)(<$)='IC-+-?)'%<;%B)'%'*(<<B'&-+$.*.-D'$+%.#-+';.$C'B"('%#D'"(+'-G(.A,-#$'.)')-&"#D'$"'#"#-=

!C-&0'"(+';-/).$-'*"+'-H%&$'$.,.#1)'%#D'<"&%$."#)'J'D"#?$',.))'"(+'K(#'%#D'K-%+<-))'K+.D%B'K.$#-))')-))."#)'$C%$'&",-';.$C'$C-'A%&0:%1-=';;;=.1#.$-:;-<<#-))=&",

L-$?)'1"M'B"(?<<'<"@-'.$E

The  Shack  Branding  2012      

!"#$%&'$()$*+,#$-./0#/12$3#45"

!"#$%&'(()$*&'$(+,'(()-$.%/%,*)"$0((,1*#2-$0(345%,-$6%)1+%,$7-$5%,&899$:(;*-$<%/*,89-$08*1=$>(//8"?*//-$08*1=$5((,?*//$*&'$#+1=$#()8@$6)(995%,$1(#%&;$9((&A

!"#$%&'()#*+&,(+-.&/01201(34&454$3-.&'#3$4--&/"(**4$64-&($,&*0$6&*(-3#$6&*054*+&,(+-&0$&3"4&74(/"&8#3"&'()#*+&($,&'1#4$,-999

:43;-&60.&+0<;**&*054&#3=

6('#$4)7$2##$0(/$&(./2#809$:,12$,/.8&$4'4;+)<9&>?&??@&AB?C&&#$'0D#6$#34E84**$4--9/0)&8889#6$#34E84**$4--9/0)!<1$&308(1,-&3"4&74(/"&7+&F(6(&G<#*,#$6&0$&G4(/"&H,9

!"#$%&'()%'*+%,$)-'+".%/)"0+$)%"/%/1$%2&3%'+%/1$%4$"516%7%8(..&%5$)/080$9%$:,$)/%*0..%1$.,%&'(%)$"51%&'()%2'".-;

<()%-02+"/()$%5'()-$%/1"/%&'(%*0..%1"/$%/'%.'#$=%>%*$$?-@%AB%-$--0'+-;%C(")"+/$$9%)$-(./-%"+9%"%.'/%'8%8(+6

D':E80/@%F0)5(0/%B@%G0/+$--EH'2"@%D''/5"3,%<#$)1"(.@%I0."/$-@%J09-%K*0330+2@%L"90$-%<+.&%F."--$-;;;%/1$)$M-%"%*09$%)"+2$%'8%-$--0'+-%/'%51''-$%8)'3;%F)'--G0/%5'30+2%-''+6

N$"34(0.90+2%O#$+/-@%F'),')"/$%F1"..$+2$-@%G"30.&%P"&-%<(/;;;%*$M)$%/1$%.$"90+2%,)'#09$)%'8%F'),')"/$%Q$..+$--%0+%/1$%)$20'+6%7..%5"+%4$%9'+$%"/%N1$%K1"5?;

!"#$%&#'%()*#+,#-."&#'/01&023#4&()%# .,#566#'/7&.6#8#9+/#)(,#&,:+9#(#;(9#<."%#1(6.=9#(,;#10.&,;3>#%(?&#(#@.),.)>#"0(.,#.,#"%&#A96>#@=(9#?+==&9B(==#+0#1++"B(==#+0#)%(==&,A&#9+/03&=1#.,#1.",&33#)+6@&".C".+,3DDD#E@&,#B&()%#C#10&&#&,"09#1+0#(==F

Q$%".-'%'88$)R

S0,,$)-@%K()8%T%K?0%U$-5($@%N)0"/1.'+%N)"0+0+2@%79#$+/()$%G0/+$--%G"30.&%O#$+/-@%D$"51%V'..$&@%D$"51%G''/4"..;;;

F'+/"5/%(-%8')%3')$%0+8')3"/0'+%')%4''?0+2=W>%>>X%YA>Z%%0+8'[02+0/$E*$..+$--;5'3%***;02+0/$E*$..+$--;5'3N()+%/'*")9-%/1$%4$"51%4&%K"2"%D(0.90+2%'+%D$"51%U9;

Apparel  

Opportuni>es  via  Ignite  team  apparel:  

•  worn  by  the  en>re  team,  6  days  per  week,  throughout  Dubai  •  classes  all  take  place  in  busy  outdoor  loca>ons  

Opportuni>es  via  Ignite  client  uniform:  

•  all  par>cipants  on  monthly  Military  Bootcamp  courses  must  wear  designated  t-­‐shirts  at  each  of  the  16x  sessions  and  they  con>nue  to  wear  them  long  beyond  

!"#$%&' ("))*+$"

•  Opportuni>es  for  exposure  at  Corporate  Events:  

-  Regular   teambuilding   /   mo>va>on   ac>vity   with  corporate  clients  

•  Opportuni>es  for  exposure  at  Cadets  Events:  

-  Regular   cadets   events   for   birthday   par>es   and  special  occasions  including  a  party  early  this  year  for  a  royal  birthday  at  Zabeel  Palace  

-  Promo>onal   ac>vity   in   front   of   GOSPORT   stores   to  generate  mall  buzz  and  direct  traffic  

-  Ac>vi>es  with   schools   to   help   support   healthy   and  ac>ve   living.  Most   recently;  Dubai   English   Speaking  School  Healthy  Week  

Events  

•  Dubai  Sports  World  official  partner  2011  

•  Throughout  the  Holy  month  of  Ramadan  Ignite  ran  different  a  classes  

Events  

•  Men’s  Health  &  Shape  Magazine  event  

Events  

UAE  fitness  challenge  winner  June  2011  

White  Collar  Boxing  Sponsorship  

Events  

We  support  and  take  part  in…  

•  UAE  Marathons  and  fun  runs,  RAK,  Wadi  Bih  •  Abu  Dhabi  Dragon  boa>ng  compe>>on,  fes>val  city,  Dubai  

Marina,  interna>onal  events  •  Wild  Guanabana–  organize  trek  in  trips  for  2012  linked  to  charity  •  Develop  a  wellness  calendar  for  the  organiza>on  

Pink  is  Punk  

Ignite’s  Annual  Breast  Cancer  Campaign  

-­‐  raising  funds  and  awareness  

Pink  is  Punk  Swim:Run  2012  

hrp://www.youtube.com/watch?v=i6xVqmCVNQY  

Pink  is  Punk  

Overwhelming  support  from  a  great  team  

Pink  is  Punk  

Pink  is  Punk  

PR  /  Media  

Ignite  monthly  newslerers  

•  Extends  to  a  database  of  24,000  •  Facebook  4,500  

PR  /  Media  /  Sport360  Blog  

HEALTHY BODY

FITNESS FLASH The latest news from the workout world. By Louisa Wilkins.

Golf isn’t just for boys – it’s a great way to get outside and walk. Plus it refreshes your mind.

Cool down after a hard workout with a splash in the pool in this snazzy swim gear. Swimsuit, Dh235 by Puma; oversized sports bag, Dh515 by Puma; flip flops, Dh40 from Soboho.

LOOKING COOL POOLSIDE

E PA

RAS

Di! "#$ %n#&?Guzzling down a milkshake on the way home from the gym may feel like you are cancelling out all your hard work, but it could actually boost the physical benefits of your workout. A study from McMaster University enrolled two groups of women on a 12-week resistance training programme – half of the group were given sugary energy drinks immediately after their workout and again an hour later, while the other half were given fat-free milk at the same times. The milk group lost more weight and gained more lean muscle. Stu Phillips, who led the study, says, “We expected the gains in muscle mass to be greater, but the fat loss surprised us.

MILK FOR MUSCLES

QMy left calf muscle has been smaller than my

right since a knee injury in my teenage years. How can I balance them out?

A Guillaume Mariole, owner and founder of

Ignite Fitness and Wellness, says, “The calf muscle can become shortened due to a variety of reasons – in your case, the dislocation of your knee. The medical term is shortened gastrocnemius and it occurs due to the tightening of the muscle.

“The best treatment is to stretch the calf muscle by regularly doing wall lunges and toe pulls. Try to spend five or ten minutes stretching every morning before you get on with your day.

“Treatment from a sports massage therapist could also help as they would enable more intense stretching and focus on muscle alignment to ensure the muscle is in the correct position.”

To book an appointment with Ignite’s sports massage therapist, visit www.ignite-wellness.com or call 04-3050844.

CALF COMPLAINTS

If you can’t fit your gym session into your hectic schedule today, make like a schoolgirl and get skipping. According to the Rope Skipping Federation of India, ten

200The time in milliseconds a marathon runner’s foot

spends on the ground – it spends 500 in

the air.

YOUR LIFE

| 27

Re!!-"!f! !"s#!r!!i""

Self-confessed material girl Tori Leckieswopped her Jimmy Choos for runningshoes and discovered a different side toherself. She tells Louisa Wilkins her !ory.

M arketing manager ToriLeckie, 34, thoughtshe was destined for

a future of gliteratti, handbagsand the high life. However,waking up to her uniquesporting abilities has changedher lifestyle dramatically.

Before... “I was a typical20-something intent on a lifeof partying.

“Although I had been sportywhen I was younger, it all fellby the wayside when I went toboarding school at the age of13. It wasn’t cool to be sporty,but it was cool to get intotrouble. So, I became a bit ofa rebel. My friend and I usedto pretend to go running, butwould take a change of clothesin our backpacks and headinto town.

“At university I did thebare minimum, shoppingand partying on my father’s‘emergency’ credit card.”

It all changed when... “I hitmy mid-20s. I had finisheduniversity and life suddenlyfelt very precious. My next bigbirthday was 30 and it felt likemy 20s had been and gone.

“I started thinking aboutwho I am and what I wantedout of life. From the age of 11,my father and I had regularlygone mountain climbing.When I thought about mylife, I realised that mountain

climbing was more than justa hobby for me. I thought,‘I love climbing. I thrive onit!’ So I decided to dedicatemyself more to my climbingthan to my social life.”

As a result... “I started runningas training for mountainclimbing. Running is addictive,it’s a real high. I find I haveall my best ideas when I amrunning – I often think I shouldtake a dictaphone!

“My lifestyle changed asI started opting for earlynights in over a night outwith friends. You can’t go outpartying if you want to getup when it is still dark andrun for two hours. Eventuallycertain friends stopped callingas I kept saying ‘No’ to socialplans. But they were not thetrue friends anyway.

“In early 2008 I moved toDubai and joined a runningclub. Within six months I hadrun my first half marathon.”

Since then... “Running hasbecome a sport for me in it’sown right. In September lastyear, I went to Jordan to runa half marathon. The daybefore the race, I decided thatI would run the full 42kmmarathon. I hadn’t trained forit and my maximum beforethen had been 27km. I did itand won! I was buzzing, andkept thinking, ‘What next?’

“In January I climbedAconagua in Argentina... nearly7,000m high with minus 40degree winds. A week later Iran the Dubai marathon in justover three and a half hours,chatting all the way. I thought,‘Maybe I have a bit of a talentfor this.’

“Since then, I have run twoultra marathons – in Februarya 75km run, and in April Icame first in the 50km DeadSea Ultra in Jordan.”

Moving forward fromhere... “I don’t miss the partylifestyle I’ve given up. I havefound my true passion in life.

“I’m now much moredown-to-earth. I mix withpeople from all walks oflife and do lots of charitywork. Sport makes youvery grounded, which isparticularly importantin today’s society, whereeveryone is so status madand materialistic.

“I used to be like that, too– I used to be a spoilt littleprincess. But it doesn’t matterwhat car you drive on therunning track. You are all inshorts, T-shirts and trainers.It makes it a level playing field,where you can develop greatfriendships with like-mindedsporty people and achieve yourpersonal goals.” A

‘RUNNINGKEEPSMEGROUNDED’

“Y"# c!"’" g$ "!"%!rty!ng !f $"##!"" t$ g# !%$"" !"’s d!r# !n&&!" '"r !w$ h"!rs.”

TEXT:FE

ATU

RESWRITE

RLO

UISAWILKINS/P

HOTO

GRA

PH:KISHORE

KUMAR

Tori relaxes at home

Online  

•  Opportuni>es  via  website  (www.ignite-­‐wellness.com):  •  The  site  is  a  fully  interac>ve  social  media  plauorm,  member  based  •  Groups,  videos,  pictures,  Utube  Ignite  videos  •  Facebook  –  over  4500  members,  Twirer  &  LinkedIn  500+  

Personal  profile  

Online  

Partners  &  Affilia>ons  

Our  partners  

noviplusHealthy living made easy

Our  partners  

!"#$%%&'((&)*+,-'

RSA LOGISTICS DWC LLC

Thank  you!  

Ignite  fitness  &  wellness  -­‐  adding  to  the  community’s  quality  of  life,  by  encouraging  healthy  lifestyle  habits  and  physical  acGvity.