ignite: getting user feedback through in-lab immersive studies - sukhada jog
TRANSCRIPT
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Getting user feedback through in-lab 'immersive' study Sukhada Jog
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Research objective
• End to end user experience
• Online and offline
• Keeping it real
• Product confidentiality
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Collect photos
Create photo book
Photobook delivery
Flickr Experience
ONLINE OFFLINE
INTANGIBLE TANGIBLE
Phase 1 Phase 2
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1:1 in-lab user interview + usability study – (75 mins)
Users own account & photos
Phase 1: Online
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Phase 2: Final product delivery
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Impact
• Gathered feedback on the end-to-end experience
• Recreated Immersive experience
• Retained confidentiality
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Limitations/learning
• Time was limited (Users felt rushed when making the book)
• This process didn’t involve the ‘before’ process …collecting photos (before uploading them online)
• The natural environment was absent
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When your photos are the story, its never easier to create a beautiful photo book.