ignite: how to accidentally create a viral ux infographic - jennifer aldrich

Download IGNITE: How to Accidentally Create a Viral UX Infographic - Jennifer Aldrich

Post on 15-Aug-2015




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  1. 1. How To Accidentally Create A Viral UX Infographic Jennifer Aldrich www.UserExperienceRocks.com @jma245
  2. 2. Borrow a curious kid
  3. 3. Whats the difference between UX & UI?
  4. 4. Well umm give me a sec
  5. 5. Side note: I have NO Artistic Skill
  6. 6. UX vs. UI Bike Sketch This was the result.
  7. 7. Boom. My Kiddo: Oh, so UI is the parts a person uses and UX is how they feel when they use it.
  8. 8. Tweeted!
  9. 9. Aw, they like it!
  10. 10. A few days later
  11. 11. It went industry viral. The sketch made the 10 of the Best UX Infographics list put together by the awesome folks at Usabilla.http://blog.usabilla.com/10-best-ux- infographics/ Major UX and design companies asked to use it in presentations and articles. Professors asked to use it in their design curriculums. I was contacted about co-writing a design book. Twice.
  12. 12. Lesson 1: Not An Artist = OK. You dont need to have any artistic skill whatsoever to tell a story with an infographic or a sketch.
  13. 13. Lesson 2: K.I.S.S Short and sweet. Use white space. Avoid clown pants. Magnifying glasses should not be necessary.
  14. 14. Lesson 3: Brand Your Stuff Epic Branding Fail.
  15. 15. Lesson 4: Merchandising (Dont be scared.)
  16. 16. Lesson 5: Use what youre comfortable with. If you prefer using software, here are some fun options: Visme Canva Easel.ly Piktochart Infogr.am Venngage
  17. 17. Teachable Kid Moment
  18. 18. In closing Dont fear sketch and doodle judgment. There are people who hate Picasso paintings. When it comes to infographics, pixel perfection isnt the goal clarification of concepts and ideas is the goal.
  19. 19. Thank you! Jennifer Aldrich http://UserExperienceRocks.com @jma245