ignite: how to accidentally create a viral ux infographic - jennifer aldrich

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How To Accidentally Create A Viral UX Infographic Jennifer Aldrich www.UserExperienceRocks.com @jma245

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Page 1: IGNITE: How to Accidentally Create a Viral UX Infographic - Jennifer Aldrich

How To Accidentally Create A Viral UX Infographic

Jennifer Aldrichwww.UserExperienceRocks.com@jma245

Page 2: IGNITE: How to Accidentally Create a Viral UX Infographic - Jennifer Aldrich

Borrow a curious kid…

Page 3: IGNITE: How to Accidentally Create a Viral UX Infographic - Jennifer Aldrich

What’s the difference between UX & UI?

Page 4: IGNITE: How to Accidentally Create a Viral UX Infographic - Jennifer Aldrich

Well… umm… give me a sec…

Page 5: IGNITE: How to Accidentally Create a Viral UX Infographic - Jennifer Aldrich

Side note: I have NO Artistic Skill

Page 6: IGNITE: How to Accidentally Create a Viral UX Infographic - Jennifer Aldrich

UX vs. UI Bike SketchThis was the result.

Page 7: IGNITE: How to Accidentally Create a Viral UX Infographic - Jennifer Aldrich

Boom.

My Kiddo: “Oh, so UI is the parts a person uses and UX is how they feel when they use it.”

Page 8: IGNITE: How to Accidentally Create a Viral UX Infographic - Jennifer Aldrich

Tweeted!

Page 9: IGNITE: How to Accidentally Create a Viral UX Infographic - Jennifer Aldrich

Aw, they like it!

Page 10: IGNITE: How to Accidentally Create a Viral UX Infographic - Jennifer Aldrich

A few days later…

Page 11: IGNITE: How to Accidentally Create a Viral UX Infographic - Jennifer Aldrich
Page 12: IGNITE: How to Accidentally Create a Viral UX Infographic - Jennifer Aldrich

It went industry viral.

๏ The sketch made the “10 of the Best UX Infographics” list put together by the awesome folks at Usabilla.http://blog.usabilla.com/10-best-ux-infographics/

๏ Major UX and design companies asked to use it in presentations and articles.

๏ Professors asked to use it in their design curriculums.

๏ I was contacted about co-writing a design book. Twice.

Page 13: IGNITE: How to Accidentally Create a Viral UX Infographic - Jennifer Aldrich

Lesson 1: Not An Artist = OK.๏ You don’t need to have any artistic skill

whatsoever to tell a story with an infographic or a sketch.

Page 14: IGNITE: How to Accidentally Create a Viral UX Infographic - Jennifer Aldrich

Lesson 2: K.I.S.S๏ Short and sweet.

๏ Use white space. Avoid clown pants.

๏ Magnifying glasses should not be necessary.

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Lesson 3: Brand Your Stuff

Epic Branding Fail.

Page 16: IGNITE: How to Accidentally Create a Viral UX Infographic - Jennifer Aldrich

Lesson 4: Merchandising (Don’t be scared.)

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Lesson 5: Use what you’re comfortable with.๏ If you prefer using software, here are some fun

options: Visme Canva Easel.ly Piktochart Infogr.am Venngage

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Teachable Kid Moment

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In closing…๏ Don’t fear sketch and doodle judgment. There

are people who hate Picasso paintings.

๏ When it comes to infographics, pixel perfection isn’t the goal… clarification of concepts and ideas is the goal.

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Thank you!

Jennifer Aldrich

http://UserExperienceRocks.com

@jma245