Portfolio of Services

Storytelling through PaSSionate ConverSation ™

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We are your complete source for your communications strategy. It is our purpose and vision to assist organizations with their communication needs. Together, we will create a plan to make your company to thrive. We don’t just provide services; we seek to form a lasting partnership with our clients.

We serve our clients in the following areas:

• Research

• Brand Development

• Integrated Strategy Development

• Social Media Management

• Media Relations

• Press Release Distribution

• Special Event Communications

iS a boutique CommuniCationS firm Committed to helPing brandS tell their Story.

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RESEARCH

Knowing your brand, knowing your industry and knowing your audience is important to everything we do. For that reason, Research is intertwined into every step of our process. By scouring archives, interviewing staff and surveying consumers we can gather key insights about your brand. It is the foundation of our initial planning process and guides us down the path of your success. In addition to our initial research there may come a time when in-depth research is required to gather intricate details about your brand and a third-party may be suggested as needed.

BRAND DEVELOPMENT

A brand is more than a design; it is a source of a promise to your audience. Your Brand Identity is a combination of multiple elements, including the name, logo, design, packaging and performance of your product or service as well as the thoughts that come to mind when consumers thing about your brand

Ultimately, behind every great brand remains a great story. A memorable story leaves a lasting emotional connection with your audience, customers and prospects.

Let us share your story!

• Brand Assessment

• Brand Development/Strategy

• Rebranding Communication

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INTEGRATED STRATEGY DEVELOPMENT

Integrated Marketing Communications (IMC) is a holistic approach to strategy development. By strategically integrated the key elements of communications rather than have them operate independently we can increase their overall value and performance.

• Advertising Strategy – Advertising is the best known and most widely used tool for promotion. While its nature and purpose will vary across industries it is still the most cost-effective way to reach large audiences. Ignite! will develop an advertising strategy that is tailored to meet your goals and objectives. We are well versed in both digital and traditional advertising.

• Digital Marketing – Advances in technology over the past decade have ushered in a new age of connectivity. Consumers can interact with brands in ways were never possible before. Through the internet, mobile devices and new media we will devise a plan that will engage your brand in two-way communications with your target audience.

• Direct Marketing Strategy - Whether by email, mail, telemarketing, direct selling, catalogs or an infomercial on television any communication in which a brand communicates directly with consumers is considered Direct Marketing. Direct Marketing can be used to meet both long and short-term goals as well as increase awareness.

• Public Relations Strategy - PR is more than the glamorous parties and the red carpet. It is about communicating your message to your “publics” or connections. This strategy is viable for any individual, company or organization to implement because consumers like to know who, what, and why they are interacting with a brand. Other areas of PR specialties include::

o Diversity Marketing - In a global and diverse marketplace, consumers are fully aware of the brands in which an interaction occurs. Many consumers prefer companies that are culturally alert and sensitive.

o Community Outreach/Relations - It’s all about giving back. Not only is it a civic duty of the brand to give back to the community in which it serves, it can help build brand loyalty, boost employee morale and increase awareness.

o Reputation Management - Increasing the visibility of positive opinions or decrease the visibility of negative impressions.

• Sales Promotion Strategy – By providing extra value or incentives to consumers your brand can stimulate immediate sales. It doesn’t matter if your brand is business-to-business or business-to-consumer; coupons, rebates, discounts, contests and events can be used to help boost your sales. We will help you choose and develop the promotions best for your brand.

• Social Media Strategy - With so many social media platforms avaiable, how do you know which one is right for you and your brand? It is important to identify and select the social media platforms that will enhance the company’s communication message. Social Media is a great tool to increase visibility and awareness.

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SOCIAL MEDIA MANAGEMENT

In addition to the development of a Social Media Strategy Ignite! can also manage the execution of that strategy leaving you time to do what you do best. Using the best tools of the trade Ignite! can post content to your social media as well as provide regular reports on the performance of your accounts.

MEDIA RELATIONS

Media placements are earned, not given. An effect media relations campaign can move your brand awareness from a limited visibility to prominence. Media coverage can spark widespread awareness, credibility and visibility.

Through the development of press releases, media pitching, PSA’s, byline articles & media outreach, your story will successfully reach your intended target audience.

• National, Regional, local & trade outreach

• Trend & profile pitching

• Byline article/opinion writing

• Issue based campaign

• Platform selection

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PRESS RELEASE DISTRIBUTION

We distribute releases to the local, regional, national and other relevant media outlets through a reputable news wire service. News releases are essential to a consistent public relations effort.

These announcements not only provide media with potential story ideas, they show momentum, create an understanding of your brand and help position you as an important presence in your industry.

While news releases may not always result in significant news articles, they are an excellent tool to keep media and other interested parties abreast of your work and progress.

SPECIAL EVENT COMMUNICATIONS

It’s more than just a party. It’s a party with a purpose!

Event marketing is tying an event, festival or activity with the promotion of a product, cause or organization. Event marketing will bring people together for whatever the purpose such as the grand opening of your business; the reveal of a product launch; or the celebration of a milestone or achievement.

• Audience targeting

• Invitation development & distribution

• Onsite Media Management

• Talking Points

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CASE STUDIES

Nonprofit - Oasis Church

The Purpose

Oasis Church is a multi-generational, multi-site, and multi-racial church with an increasing number of new members joining every week. With the growth that the church has experienced in the past couple years, the pastors implemented new programs geared towards strengthening marriages and the family dynamic, youth programs, along with other services.

The Process

They also opted to decrease their international giving and focus a great deal on giving monies and volunteerism locally. They wanted to increase their visibility locally with the goal of obtaining international visibility. Ignite recommended that the church earn media placement with the local media outlets by displaying its humanitarian efforts. Also, the church was advised not to compete for advertising space in ad-heavy local publications, but instead invest in public relations (with no advertising dollars) to maximize the limited bud- get. Our firm developed press kits, media pitches, feature and trend stories and general religious news for local media outlets.

The Payoff

Oasis Church, on several occasions, attained the media’s attention and was featured in print, digital and traditional media formats. One newspaper featured Oasis Church on the front page of the newspaper, which is a highly coveted placement.

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CASE STUDIES

Sports/Entertainment - Nate Washington TN Titans

The Purpose

Nate Washington’s nonprofit organization, Foundation 85, was in its third year supplying low income elementary & middle school children with hats, gloves, and coats. Warming Souls to Succeed in Life and its founder, Washington, wanted media coverage to broadcast and educate the public about his organization.

The Process

Despite being a well-known athlete, Washington had some difficulties in securing media placement in the past. Ignite was contracted three (3) days before the event. Through established media relationships, Ignite recommended the foundation to conduct a press conference in order to increase the amount of media coverage. Also, brief media training was suggested. Our firm developed a press kit and media pitch to local media outlets

The Payoff

Several media outlets were present to capture the excitement from the school administrators, foundation organizers and the children. Mr. Washington and his staff were very surprised and impressed with the quick response and media visibility. The story was featured, the same day, during the evening news.”

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CASE STUDIES

Public Affairs/ Politics - Jerry Maynard II Councilman-at-Large

The Purpose

Attorney Jerry Maynard sought to increase visibility and name recognition during his political campaign.

The Process

Ignite recommended Atty. Maynard to invest in public relations to maximize his limited budget. Suggested to host a free food and entertainment political rally, Maynard was able to meet and greet hundreds of voters. Our firm developed fact sheets, press kits, media pitches, feature stories and general political news for local media outlets.

The Payoff

Candidate Jerry Maynard gained over 41,000 votes during his campaign, which landed him a political seat.

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CASE STUDIES

Small Business - EGAP Realty

The Purpose

EGAP Realty Group and its founder, Page Turner Morton, wanted to inform the public about the grand opening of its new real estate office while educating new services that would be offered.

The Process

Ignite recommended that the real estate company host a Grand Opening Celebration while bridging two neighborhoods together. It was also suggested to engage other thriving businesses, in the area, to participate in the Grand Opening in order to increase the audience size. The historic neighborhoods, one mostly African-American and the other mostly affluent Caucasian, are currently undergoing some revitalization.

Because the event was a community affair, EGAP did not have to purchase any advertisements. We were able to get media placement within the community events section of various news print outlets. Also, four television news stations covered the occasion. Our firm developed press kits, media pitches, feature and trend stories and general real estate news for local media outlets.

The Payoff

EGAP Realty obtained more realtors after the event. The group grew from three realtors to a staff of nine, including a full-time office manager. Mrs. Turner-Morton was selected as the realtor of choice for 13 families from the event. Also, Mrs. Turner-Morton had enough interested candidates to enroll into a homebuyers class, which resulted in more properties being purchased.

CLIENTS

All the Kings Men (AKM)

AME Quadrennial Conference/ Nashville, TN

Bootstraps Foundation - Passion 4 Fashion Show

Damian L. Williams, WR, TN Titans

Damita Haddon Chandler, Gospel Artist

Germantown Cleaners

EGAP Realty

International Black Film Festival/Nashville

Jefferson Street Jazz & Blues Festival

Jefferson Street United Merchants Partnership (JUMP)

Jerry Maynard III, In Perspective Radio Show with Jerry Maynard

Mount Zion Baptist Church/Nashville, TN

Nate Washington, WR, TN Titans

Oasis Church, Nashville, TN

Page Turner, Councilwoman

The Dream Centers of TN

The Salvation Army Nashville

United Methodist Church

Urban Soul Cafe

You Can Make It Youth Crusade Feat. Kirk Franklin

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Client ConverSationS have been featured in the following media outletS

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Kaneesha D. Martin is Co-Owner and Chief Public Relations Strategist for Ignite!

Prior to the creation of Ignite!, Martin built a career creating and managing marketing & publicity campaigns, communications and special events for midsize and large organizations, in the fields of publishing, religious, healthcare, and public affairs.

Kaneesha has been invited to speak or conducted workshops for several local, regional and national organizations including Zeta Phi Beta Sorority, Inc., Black Girls Run, and Middle Tennessee State University School of Business.

Kaneesha holds a Master of Education in Marketing and Bachelor of Sciences in Business Administration degrees, both from Middle Tennessee State University, Murfreesboro, Tennessee. She is a member of National Association of Black Journalists, Bootstraps Foundation, Zeta Phi Beta Sorority, Inc., and American Society of Training and Development.

Jason is Co-owner and Chief Integrated Marketing Strategist for Ignite!

As an accomplished marketing professional, Jason has served in marketing and management roles for 8 years, achieving and exceeding goals. He has created marketing plans for multi-million dollar product lines and he has provided guidance and strategic direction on an executive level.

Previous employers include United Methodist Communications, the global communications agency for the United Methodist Church where he worked as Marketing Coordinator managing 13 accounts for clients in the U.S. and Africa and the United Methodist Publishing House, which is home to the Christian retailer Cokesbury where he served as Marketing Manager for their vacation bible school and children’s Sunday School curriculum. Jason is also a hybrid entrepreneur, working in his position at Ignite! with his wife Kaneesha and as Director of Marketing for The Salvation Army in Nashville, TN.

Jason holds a Master of Science in Integrated Marketing Communications from West Virginia University and Bachelor of Science in Business Administration with a Minor in Recording Industry Management from Middle Tennessee State University and is a member of the American Marketing Association.

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Contact Us Today

info@igniteimc.com

(615) 669-1665

P.O. Box 293216

Nashville, TN 37229

igniteimc.com

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