GUIDE TO THE NEW FACEBOOK PAGES2/10/10

GUIDE TO THE NEW FACEBOOK PAGES

• Facebook is rolling out a design change to make brand pages look similar to the new profile and place pages

• There are also several new page management features to help admins

GUIDE TO THE NEW FACEBOOK PAGES

Edit Page moved

‘Favorite Pages’ now called ‘Likes’ Optional to display

No thumbnails of fans

Tabs now vertical not horizontal at top

Sidebar only visible to admins

GUIDE TO THE NEW FACEBOOK PAGES

• Facebook now offers the option of featuring admins on the page, which would allow users to know who manages the page and contact them if necessary

• Pages can specify which admins, if any, are displayed on the page

• Admins can also select which “favorite pages,” now called “Likes,” are shown on the left of the page

GUIDE TO THE NEW FACEBOOK PAGES

• In addition to the redesign, Facebook has added the option to “Use Facebook as a Page”

GUIDE TO THE NEW FACEBOOK PAGES

• This allows you to get notifications about new Likes, comments and wall posts, just as you do for a personal Facebook profile

GUIDE TO THE NEW FACEBOOK PAGES

• When you log in as a page, your News Feed fills with posts from your fan page’s “Favorite Pages,” now simply called “Likes”

• You also can update the page, add photos, create an event and view insights directly from the Facebook homepage

GUIDE TO THE NEW FACEBOOK PAGES

• When logged in as a page, you can comment on any item on Facebook as a brand• This applies to other fan pages and your friends’ profile pages• You cannot write on a fan’s personal profile if they have not added your personal

account as a friend

GUIDE TO THE NEW FACEBOOK PAGES

• There is also an option to comment on your fan page using your personal profile• Before, admins were forced to make wall posts or comments as the brand• Go to Edit Page Your Settings Posting Preferences

• Uncheck the box to be able to post on a page as yourself

• Additionally, you can now get email notifications when people post or comment on your fan page

GUIDE TO THE NEW FACEBOOK PAGES

• You can switch back to your personal profile from the Account menu

GUIDE TO THE NEW FACEBOOK PAGES

• Facebook has added the option to add words to a “Blocklist” and set a level for profanity blocking

• Go to Edit Page Manage Permissions• Blocked posts will be sent to the “Hidden Posts” filter of the Wall when

viewing in “Admin View”• Facebook pages should be a place for open dialogue and we recommend

careful consideration before adding words to a blocklist

GUIDE TO THE NEW FACEBOOK PAGES

• Facebook is now helping admins detect spam in comments by using a darker gray background on comments with symbols, extra punctuation, extra letters, incomplete sentences or links

• Suggested spam is not visible to fans• Admins can take action on the comment by clicking the X in the top right corner

GUIDE TO THE NEW FACEBOOK PAGES

In all, the changes to Facebook Pages are beneficial to brands. Fans will

recognize the layout from Facebook profiles and place pages. And admins

have several new tools for improved monitoring and management.