igniting innovation: strategic steps to drive growth in senior living
DESCRIPTION
Senior living is increasingly evolving to become a more sophisticated business, creating exponential growth opportunities. Leaders at all levels can take steps immediately to advance the trajectory of their career. Wondering how to position yourself for the next big job? Join this session to hear firsthand from executives who propelled themselves from entry-level positions to the C-Suite. Learn strategies to become a top candidate for promotion, how to measure success through key performance indicators, and why innovation is critical to distinguish what you do, how you do it, and the impact it can have on your business as well as the industry at large. Justin Hutchens CEO & President, National Health Investors, Inc. Shamim Wu Executive Vice President, Sales, Holiday RetirementTRANSCRIPT
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Igniting InnovationSTRATEGIC STEPS TO DRIVE CAREER GROWTH IN SENIOR LIVING
Shamim WuExecutive Vice President Sales, Holiday Retirement
J. Justin HutchensCEO and President, National Health Investors
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Career Path 1994–PresentEducation
Justin Hutchens
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Career Path 2003–PresentEducation
Shamim Wu
MPA
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Prioritize Your Career
Adopt Mentors
• Create a work/life blend• Senior living is 24/7/365• Draw your own boundaries
• An influential senior supporter• Teaches you the business• Informal and formal relationships
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Geographic Flexibility
Create Value
• The best career growth opportunities don’t always exist where you live
• Be clear about how your job contributes to the “greater good”
• Avoid task orientation
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Measure Your Impact
Identify Your Next Opportunity
• Goal setting is critical, then measure• Avoid status quo: raise the bar• Include these metrics in your resume
• It can be vertical or lateral• THEN WORK FOR IT• Speak up and show initiative for your career
goals
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Always Be Learning
Personal Fulfillment
• Is it money or fulfillment?• Find a job where you get both• Senior living is mission/margin balanced
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Your Personal Brand is
Everywhere
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Be in control
Remain in control of your personal brand.
LinkedIn is the king of personal brand and reputation.
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Google is your first impression
You’ve been Googled!–Like it or not ;)
1 billion names are searched in
Google everyday
94%of people only look at the first page of Google results.
15%of people have at least on negative result on their first page.
1/4of people don’t have any positive content on their first page of results.
*Source brandyourself.com
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Social Media why you can’t afford to fail
Denver math teacher tweets about her hot students and how she likes to smoke weed.
“I was talking to my Japanese real estate agent. I said ‘is there a school in this area.’ She said ‘not now, but just wait.’”
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Personal Brand online management
Revamp social sites regularly making sure you are painted in a positive light.
Stay current and consistent by keeping your work history up to date to avoid discrepancies.
Show authenticity by joining relevant online social groups, show unique passions, and follow industry news.
Do this
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Personal Brand online management
Don’t bash a current working relationship or any at all for that matter.
Don’t post anything unprofessional once you do it you are no longer in control of your fate. Privacy settings aren’t fool proof.
Don’t ignore a conversation and just listen to what others are saying about you. Be proactive with your response.
Don’t do this
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“I make 50 cents for showing up and the other 50 cents is based on my performance.”–Steve Jobs
Innovation Counts
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Innovative Brands you are one too
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“Intelligence is the ability to
adapt to change.”–Stephen Hawking
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Innovation
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Innovation
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Innovation
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My challenge to you . . .
Find your blue marshmallow!