Igniting Organic Efforts withViral Marketing

Let’s Start with the W’s

• Who• What• Where• When• Why

Who

What

Where

When

Why

• Social Indicators

• Unique & Natural Links

• High Exposure

Best of All

Creating Great Content

“Great content isn’t great unless it’s discovered and shared.”

-Lee Oden

Build Your Networks!

“Submitting to Digg, Stumbleupon, Facebook, and Twitter is not a promotion strategy.”

-Wil Reynolds

Facebook: The King of Sharing

Source: http://techcrunch.com/2011/06/06/sharethis-facebook-38-percent-traffic

*estimated that sharing produces 10% of all internet traffic

StumbleUpon

• Growing 20% per month since 2011• Accounts for 43% of social media site traffic

500 Million Users38% SM Site Traffic

13 Million Users43% SM Site Traffic

Popular Types of Viral Articles

Key Ingredients

• Compelling title• Skimmability• Supporting images and/or video• Awesome adjectives = WIN!

Cracked.com Cracked the Code

If All Else Fails

Creating Great Graphics

“Infographics are not dead, info[crap]ics are!”-Chris Bennett

Clippy Won’t Help You!

Necessary Combos

(not either/or)

Gather Solid Research

“Data earns links; opinions…not so much.”-Rand Fishkin

Too Much Info, Not Enough Graphic

Let Me Be Social!

Source: http://www.dewittlaw.com/casey-anthony-trial-analysis-infographic/

Extra Effort on Design

Or…Vary Your Design

Find What Users Like Best

3,235 views 2,184 views2,496 views

2,870 views 4,417 viewsWinner, Winner, Chicken Dinner

Interactive Graphics

Source: http://www.nytimes.com/interactive/2010/02/01/us/budget.html?hp

Effects on SEO

Source: http://www.mnui.com/travel-accidents

meh.

Smart Social

• Keyword-Rich URL

• Alt & Title Tags

• Optimized Embed Code

Results

Generating asteady stream of

2,500 uniqueseach month.

Guest Virals

Check for Attribution

Source: Tineye.com

Easy Exposure & Links

Last, but Not Least

Test, test, test…

Vince Blackham

@vinceblackhamvinblackham@gmail.com