igromir 2016
TRANSCRIPT
Biggest Russian computer and video games exhibition Igromir Expo 2016
Date of the event: September 29 - October 2, 2016 Venue: Moscow, Crocus Expo Exhibition Centre
Pavillion 1
Event concept: Igromir expo is first and biggest Russian computer and video games consumer exhibition. Key
products of the event: computer games, console games, handheld consoles games, mobile games and all other electronic entertainment software and hardware, except
for gambling.
Target audience: 14-25 years old “entertainment enthusiasts” - persons with strong interest in all kind of entertainment (e.g. movies, video games, music) and
newest technologies, Also, family audience and younger audience with same entertainment interests.
Target amount of visitors: 160-170 thousands of people
Expected participants: developers and publishers of computer and video games, manufacturers and
distributors of games hardware, games and general media.
Igromir Expo took place for the first time in 2006, gathering more than 26 thousands people in 2 days: November 4-5. More than 40 companies took part in first Igromir Expo.
In 2007-2014 Igromir Expo continues to grow rapidly, gaining more and more audience each year – from 26.000 people in 2006 to 157.000 people in 2010
Igromir 2015 was 10th anniversary of the exhibition, and it became the most successful year - more than 162.000 fans attended the show
Igromir 2015 featured all major international game publishers and developers participating in the show - Sony Computer Entertainment, Activision Blizzard, Electronic Arts, Warner Interactive, Konami, Nintendo, Sega, Square Enix, Wargaming and many others.
…And the size for the whole event exceeded 25.000 sq.m.
For the second time, Comic Con Russia - the pop culture festival, was held simultaneously with Igromir Expo. Comic Con Russia size grew twice - to 10.000 sq.m.
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Numbers for Igromir Expo 2015
Overall attendance: 162 112 people
Business day (October 1st): 10563 people Friday (October 2nd): 38.540 people
Saturday (October 3rd): 57.731 people Sunday (October 4th): 55.278 people
Including: Booth participants: 6200 people
Press: 2000 people Event organizers: 400 people
VIP-visitors: 2448 people
Igromir Expo & Comic Con Russia occupied 25.000 sq.m. in all 4 halls of the pavilion:
Hall №1: 4800 sq.m. (100%)Hall № 2: 4500 sq.m. (100%)Hall № 3: 7600 sq.m. (80%)Hall № 4: 8100 sq.m. (75%)
2000+ press attendees were registered, resulting in:
- 1900 publications in online and print media with a total reach of more than 180 million people
- 800+ video/photo reports on 18 TV channels, 50 biggest Youtube-channels with a total combined reach
of more than 800 million people
IgroMir Expo contacts:
Booth rental/sponsorship/participation: Contact person: Max Maslov
e-mail: [email protected]: max.a.maslov
Phone: +7 905 767 31 71
General information: e-mail: [email protected]