Hospitality vs. General merchandise & specialty

36%

11%1%

12%

40%

Within 12 month

Currently Ready

12-24months

24-36months

No plans

34% 6% 1%

5%

54%

Plans to Upgrade WAN/LAN Security

Within 12 month

Currently Ready

12-24months

24-36months

No plans

Percentage of survey respondents. Source: IHL Study: Impact of Store Networks and WiFi on Customer Experience(preliminary results)—IHL Services, AirTight Networks, and EarthLink

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Security/Compliance Rank Highest in Wi-Fi Vendor Selection Critera

0 1 2 3 4 5

Security

PCI Compliance

Centralized Control

Costs

SLAs

Vendor Reputation

Analytics/Social Media

Analytics and Loyalty Programs

Wi-Fi Analytics retailers track

40%What is the resulting call to action?

Plan to provide a loyalty-driven mobile app in 2015

56%Tra�c Count

49%Guest Wi-Fi

Session Duration

39%Repeat Visits

To Store

37%Social Media Conversions

Agree that providing Wi-Fi increases customer loyalty

61%Hospitality

Industry

22%General merchandise

& specialty

Provided promotions to customers over Wi-Fi

15%Hospitality

Industry

31%General merchandise

& specialty

Plans to Upgrade In-Store Wi-Fi

In-Store Wi-FiWhat’s trending in retail?