ihr logo speaking to persuade chapter 7. p119~. your logo opinion is ultimately determined by the...
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![Page 1: Ihr Logo Speaking to Persuade Chapter 7. p119~. Your Logo Opinion is ultimately determined by the feelings, not the intellect. (Herbert Spencer)](https://reader038.vdocuments.net/reader038/viewer/2022110303/55164710550346b2068b5553/html5/thumbnails/1.jpg)
Ihr Logo
Speaking to PersuadeChapter 7. p119~
![Page 2: Ihr Logo Speaking to Persuade Chapter 7. p119~. Your Logo Opinion is ultimately determined by the feelings, not the intellect. (Herbert Spencer)](https://reader038.vdocuments.net/reader038/viewer/2022110303/55164710550346b2068b5553/html5/thumbnails/2.jpg)
Your Logo
Opinion is ultimately determined by the feelings, not the intellect. (Herbert Spencer)
![Page 3: Ihr Logo Speaking to Persuade Chapter 7. p119~. Your Logo Opinion is ultimately determined by the feelings, not the intellect. (Herbert Spencer)](https://reader038.vdocuments.net/reader038/viewer/2022110303/55164710550346b2068b5553/html5/thumbnails/3.jpg)
Your Logo
Persuasive speech
Purpose: to convince others to change their feelings, beliefs, or behavior.
A salesperson. A political leader. A teacher. Mommy…etc.
Persuasive speech?! ALL THE TIME!!
Warm Up !!
![Page 4: Ihr Logo Speaking to Persuade Chapter 7. p119~. Your Logo Opinion is ultimately determined by the feelings, not the intellect. (Herbert Spencer)](https://reader038.vdocuments.net/reader038/viewer/2022110303/55164710550346b2068b5553/html5/thumbnails/4.jpg)
Your Logo
Get MORE Friends!!
The more friends you can invite, the happier you will be.
Go get more friends!!
15 minutes!!
![Page 5: Ihr Logo Speaking to Persuade Chapter 7. p119~. Your Logo Opinion is ultimately determined by the feelings, not the intellect. (Herbert Spencer)](https://reader038.vdocuments.net/reader038/viewer/2022110303/55164710550346b2068b5553/html5/thumbnails/5.jpg)
Your Logo
Nine Laws of Persuasion
Law of Reciprocity
Law of Contrast
Law of Friends
Law of Expectancy
Law of Association
Law of Consistency
Law of Scarcity
Law of Conformity
Law of Power
![Page 6: Ihr Logo Speaking to Persuade Chapter 7. p119~. Your Logo Opinion is ultimately determined by the feelings, not the intellect. (Herbert Spencer)](https://reader038.vdocuments.net/reader038/viewer/2022110303/55164710550346b2068b5553/html5/thumbnails/6.jpg)
Your Logo
Law of Reciprocity
When someone gives you something of perceived value, you immediately respond with the desire to give something back.
![Page 7: Ihr Logo Speaking to Persuade Chapter 7. p119~. Your Logo Opinion is ultimately determined by the feelings, not the intellect. (Herbert Spencer)](https://reader038.vdocuments.net/reader038/viewer/2022110303/55164710550346b2068b5553/html5/thumbnails/7.jpg)
Your Logo
Law of Contrast
When two items are relatively different from each other, we will see them as more different if placed close together in time or space.
![Page 8: Ihr Logo Speaking to Persuade Chapter 7. p119~. Your Logo Opinion is ultimately determined by the feelings, not the intellect. (Herbert Spencer)](https://reader038.vdocuments.net/reader038/viewer/2022110303/55164710550346b2068b5553/html5/thumbnails/8.jpg)
Your Logo
Law of Friends
When someone asks you to do something and you perceive that person to have your best interests in mind, and/or you would like him to have your best interests in mind, you are strongly motivated to fulfill the request.
![Page 9: Ihr Logo Speaking to Persuade Chapter 7. p119~. Your Logo Opinion is ultimately determined by the feelings, not the intellect. (Herbert Spencer)](https://reader038.vdocuments.net/reader038/viewer/2022110303/55164710550346b2068b5553/html5/thumbnails/9.jpg)
Your Logo
Law Of Expectancy
When someone whom you believe in or respect expects you to perform a task or produce a certain result, you will tend to fulfill his expectation whether positive or negative.
![Page 10: Ihr Logo Speaking to Persuade Chapter 7. p119~. Your Logo Opinion is ultimately determined by the feelings, not the intellect. (Herbert Spencer)](https://reader038.vdocuments.net/reader038/viewer/2022110303/55164710550346b2068b5553/html5/thumbnails/10.jpg)
Your Logo
Law of Association
We tend to like products, services, or ideas that are endorsed by other people we like or respect.
![Page 11: Ihr Logo Speaking to Persuade Chapter 7. p119~. Your Logo Opinion is ultimately determined by the feelings, not the intellect. (Herbert Spencer)](https://reader038.vdocuments.net/reader038/viewer/2022110303/55164710550346b2068b5553/html5/thumbnails/11.jpg)
Your Logo
Law of Consistency
When an individual announces in writing or verbally that he is taking a position on any issue or point of view, he will strongly tend to defend that belief regardless of its accuracy even in the face of overwhelming evidence to the contrary.
![Page 12: Ihr Logo Speaking to Persuade Chapter 7. p119~. Your Logo Opinion is ultimately determined by the feelings, not the intellect. (Herbert Spencer)](https://reader038.vdocuments.net/reader038/viewer/2022110303/55164710550346b2068b5553/html5/thumbnails/12.jpg)
Your Logo
Law of Scarcity
When a person perceives that something he might want is limited in quantity, he believes that the value of what he might want is greater than if it were available in abundance.
![Page 13: Ihr Logo Speaking to Persuade Chapter 7. p119~. Your Logo Opinion is ultimately determined by the feelings, not the intellect. (Herbert Spencer)](https://reader038.vdocuments.net/reader038/viewer/2022110303/55164710550346b2068b5553/html5/thumbnails/13.jpg)
Your Logo
Law of Conformity
Most people tend to agree to proposals, products, or services that will be perceived as acceptable by the majority of other people or a majority of an individual's peer group.
![Page 14: Ihr Logo Speaking to Persuade Chapter 7. p119~. Your Logo Opinion is ultimately determined by the feelings, not the intellect. (Herbert Spencer)](https://reader038.vdocuments.net/reader038/viewer/2022110303/55164710550346b2068b5553/html5/thumbnails/14.jpg)
Your Logo
Law of Power
People have power over other people to the degree that they are perceived as having greater authority, strength or expertise.