SupplierBusiness

The ADAS and Active Safety Systems Report

2013 edition supplierbusiness.com

Sectoral Report

IHS Automotive

2013 edition 2 © 2013 IHS

IHS Automotive SupplierBusiness | The ADAS and Active Safety Systems Report

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IHS AutomotiveSupplierBusiness. Principal Authors: Ian Henry, Vanessa Scholfield

ContentsExecutive Summary/Overview ...................................................................................................................................... 4

Introduction .................................................................................................................................................................. 4Vehicle manufacturers are embracing ADAS technology .............................................................................................. 4Suppliers ...................................................................................................................................................................... 5

Introduction ..................................................................................................................................................................... 6A highly valuable and rapidly growing market ........................................................................................................ 6

The rationale behind ADAS systems ............................................................................................................................. 6Consumer acceptance not universal ............................................................................................................................ 6

Technology overview ...................................................................................................................................................... 8Blind Spot Detection .................................................................................................................................................... 8Driver Monitoring .......................................................................................................................................................... 8Park/Reversing Assist Systems .................................................................................................................................... 8Semi-Automatic Parking ............................................................................................................................................... 9Surround-View Cameras ............................................................................................................................................. 9Intelligent Speed Adaptation ......................................................................................................................................... 9Lane Departure Warning .............................................................................................................................................. 9Adaptive Cruise Control .............................................................................................................................................. 10Forward Collision Warning .......................................................................................................................................... 10V2V and V2X systems ................................................................................................................................................ 10Autonomous Driving ................................................................................................................................................... 12

Vehicle Manufacturer review ....................................................................................................................................... 13Audi .............................................................................................................................................................................. 13

Audi’s piloted driving technologies are outlined below ................................................................................................ 13BMW ........................................................................................................................................................................... 17

BMW’s current and future driver assistance systems ................................................................................................. 18Daimler/Mercedes Benz ........................................................................................................................................... 21

Collaboration with Elekrobit ........................................................................................................................................ 25Future Developments ................................................................................................................................................. 25

Ford ............................................................................................................................................................................. 26USA - Explorer ........................................................................................................................................................... 26Europe - Focus .......................................................................................................................................................... 27Ford Australia ............................................................................................................................................................. 27Future developments – brake lights communicating with the car behind .................................................................... 27Ford – autonomous vehicles not far away ................................................................................................................... 28

GM Opel ...................................................................................................................................................................... 28ADAM ........................................................................................................................................................................ 28Inisignia ...................................................................................................................................................................... 28Cascada..................................................................................................................................................................... 28

Suppliers ........................................................................................................................................................................ 35Interview: Andy Whydell, Senior Manager, Product Planning, TRW Global Electronics .................................. 35

Supplier Review ............................................................................................................................................................ 39Bosch .......................................................................................................................................................................... 39

Organisation ............................................................................................................................................................... 39

2013 edition 3 © 2013 IHS

IHS Automotive SupplierBusiness | The ADAS and Active Safety Systems Report

ADAS technologies .................................................................................................................................................... 39Future Direction and Strategy ..................................................................................................................................... 40

Continental ................................................................................................................................................................. 40Organisation ............................................................................................................................................................... 40ADAS Technologies .................................................................................................................................................... 40Future Direction and Strategy ..................................................................................................................................... 42

TRW ............................................................................................................................................................................. 42Valeo ............................................................................................................................................................................ 43

Case Studies: Continental and Mobileye ................................................................................................................... 45Continental ................................................................................................................................................................ 45

Introduction ................................................................................................................................................................ 45ADAS technology ....................................................................................................................................................... 45Customers ................................................................................................................................................................. 48

Mobileye ...................................................................................................................................................................... 49Mobileye’s ADAS systems .......................................................................................................................................... 49

Supplier Profiles ............................................................................................................................................................ 54Aisin Seiki ................................................................................................................................................................... 54Bosch .......................................................................................................................................................................... 57Continental ................................................................................................................................................................. 68GKM ............................................................................................................................................................................. 84Hella ............................................................................................................................................................................. 90Mobileye ...................................................................................................................................................................... 95Omron ......................................................................................................................................................................... 97Smarteye ..................................................................................................................................................................... 99TRW Automotive ...................................................................................................................................................... 100Valeo .......................................................................................................................................................................... 109

FiguresFigure 1: Audi’s “Audi connect” car showcasing piloted driving ............................................................................ 13Figure 2: Audi’s Active Lane Assist forward looking system ................................................................................. 14Figure 3: Audi dashboard display showing cars in front ........................................................................................ 16Figure 4: BMW dashboard showing menu for infotainment options .................................................................... 17Figure 5: BMW Night Vision display on dashboard mounted display .................................................................... 18Figure 6: Daimler ADAS technologies ........................................................................................................................ 21Figure 7: Daimler Crosswind Assist ............................................................................................................................ 23Figure 8: DISTRONIC PLUS adaptive cruise control ................................................................................................ 24Figure 9: Volvo – ADAS system can warn drivers of vehicles in the driver’s blind spot ....................................... 29Figure 10: Volvo system showing how it reads the road conditions to maintain driver alertness .................... 33Figure 11: Audi’s “Audi connect” car showcasing piloted driving .......................................................................... 39Figure 12: Continental: forward-looking ACC applied to trucks as well as cars .................................................. 45Figure 13: Continental’s RCTA monitors the area behind the car while reversing out of parking spaces ........ 46Figure 14: Continental’s EBA and FCW work in unison ............................................................................................ 47Figure 15: Continental’s LDW system reads the lane markings ahead and keeps the car well within the lanes’ boundaries ..................................................................................................................................................................... 48