ihs automotive - sae.org · supplierbusiness supplying the fiat chrysler group 2014 edition...

5
SupplierBusiness Supplying the Fiat Chrysler Group 2014 edition supplierbusiness.com Supplying the OEMs IHS Automotive

Upload: others

Post on 06-Sep-2019

7 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: IHS Automotive - sae.org · SupplierBusiness Supplying the Fiat Chrysler Group 2014 edition supplierbusiness.com Supplying the OEMs IHS Automotive

SupplierBusiness

Supplying the Fiat Chrysler Group

2014 edition supplierbusiness.com

Supplying the OEMs

IHS Automotive

Page 2: IHS Automotive - sae.org · SupplierBusiness Supplying the Fiat Chrysler Group 2014 edition supplierbusiness.com Supplying the OEMs IHS Automotive

2014 edition 2 © 2013 IHS

IHS Automotive SupplierBusiness | Supplying the Fiat Chrysler Group

COPYRIGHT NOTICE AND LEGAL DISCLAIMER© 2013 IHS. No portion of this report may be reproduced, reused, or otherwise distributed in any form without prior written consent, with the exception of any internal client distribution as may be permitted in the license agreement between client and IHS. Content reproduced or redistributed with IHS permission must display IHS legal notices and attributions of authorship. The information contained herein is from sources considered reliable but its accuracy and completeness are not warranted, nor are the opinions and analyses which are based upon it, and to the extent permitted by law, IHS shall not be liable for any errors or omissions or any loss, damage or expense incurred by reliance on information or any statement contained herein. For more information, please contact IHS at [email protected], +1 800 IHS CARE (from North American locations), or +44 (0) 1344 328 300 (from outside North America). All products, company names or other marks appearing in this publication are the trademarks and property of IHS or their respective owners.

IHS AutomotiveSupplierBusinesss

ContentsOverview .......................................................................................................................................................................... 6

Global market overview .............................................................................................................................................. 6Financial data ............................................................................................................................................................... 6

Source: Fiat, Reuters, Moody’s, Standard & Poor’s, Fitch Ratings ................................................................................ 7Fiat & Chrysler financial overview ............................................................................................................................. 7

Product and Platform Strategy ..................................................................................................................................... 9Strategy review ............................................................................................................................................................ 9Major model programmes ........................................................................................................................................ 11

Ram 1500 ...................................................................................................................................................................11Fiat Palio .................................................................................................................................................................... 13Jeep Grand Cherokee ................................................................................................................................................ 13Fiat 500 ...................................................................................................................................................................... 15Fiat Punto ....................................................................................................................................................................17Fiat Uno ..................................................................................................................................................................... 18Fiat Panda .................................................................................................................................................................. 20Dodge Journey .......................................................................................................................................................... 21Chrysler 200 .............................................................................................................................................................. 21

Platform strategy ....................................................................................................................................................... 22Major platforms ......................................................................................................................................................... 25

1. Fiat TYPE 199 (inc. Palio, Siena, Punto, Linea, Idea, Fiorino, Alfa Romeo MiTo) ...................................................... 252. Ram DS/DJ (1500, 2500, 3500) .............................................................................................................................. 263. Fiat 178 (inc. Palio, Siena, Strada, Doblo) ............................................................................................................... 274 and 6. Dodge & Jeep C/D (inc. Chrysler 200, Dodge Avenger, Journey, Jeep Compass, Patriot, Fiat Freemont) ..... 275. WK/WK2 (Jeep Grand Cherokee, Jeep Commander, Dodge Durango) .................................................................. 286. [See above section: 4 and 6. Dodge and Jeep C/D] ............................................................................................... 287. TJ/JK (Jeep Wrangler, Wrangler Unlimited) .............................................................................................................. 288. TYPE 169 (Fiat Panda, Fiat 500, Lancia/Chrysler Ypsilon) ...................................................................................... 299. RS/RT (inc. Chrysler Town & Country, Dodge Grand Caravan) ............................................................................... 2910. LX/LY (inc. Chrysler 300, Dodge Challenger and Charger) ................................................................................... 30Component sharing ................................................................................................................................................... 31Volume planning ......................................................................................................................................................... 32

Production Strategy ..................................................................................................................................................... 34Production strategy overview .................................................................................................................................. 34Manufacturing network............................................................................................................................................. 34Europe ......................................................................................................................................................................... 35

Italy ............................................................................................................................................................................ 35Poland ........................................................................................................................................................................ 38Turkey ........................................................................................................................................................................ 38Serbia ........................................................................................................................................................................ 39

South America ............................................................................................................................................................ 40Brazil .......................................................................................................................................................................... 40

North America ............................................................................................................................................................ 40United States ............................................................................................................................................................. 40

Page 3: IHS Automotive - sae.org · SupplierBusiness Supplying the Fiat Chrysler Group 2014 edition supplierbusiness.com Supplying the OEMs IHS Automotive

2014 edition 3 © 2013 IHS

IHS Automotive SupplierBusiness | Supplying the Fiat Chrysler Group

Canada ..................................................................................................................................................................... 42Mexico ....................................................................................................................................................................... 43Internal supply network .............................................................................................................................................. 45

Modularisation strategy ............................................................................................................................................ 47Supplier parks ............................................................................................................................................................ 47Cluster of reference .................................................................................................................................................. 48Strategies for manufacturing efficiency ................................................................................................................ 49

Technical pillars: ......................................................................................................................................................... 49Managerial pillars: ...................................................................................................................................................... 49

Purchasing Strategy ..................................................................................................................................................... 51Purchasing strategy overview .................................................................................................................................. 51

Levels of vertical integration and outsourcing ............................................................................................................. 51Purchasing organisation ........................................................................................................................................... 52Purchasing offices ..................................................................................................................................................... 53

Fiat Group Purchasing................................................................................................................................................ 53Chrysler Group LLC ................................................................................................................................................... 53

Key purchasing personnel ........................................................................................................................................ 55Scott Garberding, Chrysler Group .............................................................................................................................. 55Scott Kunselman, Chrysler Group .............................................................................................................................. 55

Purchasing budget .................................................................................................................................................... 56Supplier Selection ........................................................................................................................................................ 57

Supply base development ........................................................................................................................................ 57Major and strategic suppliers ..................................................................................................................................... 58

Supplier selection criteria ........................................................................................................................................ 59Working with Fiat & Chrysler .................................................................................................................................... 60

Global Sourcing............................................................................................................................................................. 61Policy and plans ......................................................................................................................................................... 61

EMEA ......................................................................................................................................................................... 61NAFTA ....................................................................................................................................................................... 62LATAM ....................................................................................................................................................................... 63APAC ......................................................................................................................................................................... 64

Pricing Policy ................................................................................................................................................................. 66Cost reduction programmes and strategies .......................................................................................................... 66Payment process and terms .................................................................................................................................... 66Raw material price management ............................................................................................................................. 66

Quality Management .................................................................................................................................................... 68Quality level ............................................................................................................................................................... 68Quality management systems .................................................................................................................................. 69Integration into product development .................................................................................................................... 69Management of suppliers and sub-suppliers ........................................................................................................ 70Supplier awards ......................................................................................................................................................... 71

Technology .................................................................................................................................................................... 73Technological positioning ......................................................................................................................................... 73

Areas of focus ............................................................................................................................................................ 73R&D spending............................................................................................................................................................. 74R&D organisation ....................................................................................................................................................... 74Access to supplier technology ................................................................................................................................. 75Approach to alternative fuels, electrification and fuel cells ................................................................................ 76Special vehicle development .................................................................................................................................... 77

Interviews ...................................................................................................................................................................... 80Scott Kunselman, Chrysler Group ........................................................................................................................... 80Mike Mansuetti, Bosch ............................................................................................................................................. 88Henrik Karr, Autoliv.................................................................................................................................................... 92

OEM-Supplier survey results ...................................................................................................................................... 97

Page 4: IHS Automotive - sae.org · SupplierBusiness Supplying the Fiat Chrysler Group 2014 edition supplierbusiness.com Supplying the OEMs IHS Automotive

2014 edition 4 © 2013 IHS

IHS Automotive SupplierBusiness | Supplying the Fiat Chrysler Group

Introduction to the SuRe Index ................................................................................................................................ 97Methodology .............................................................................................................................................................. 97Executive summary ................................................................................................................................................... 97Profit potential ........................................................................................................................................................... 99

OEM level ................................................................................................................................................................. 100Organization ............................................................................................................................................................. 100

OEM level ..................................................................................................................................................................101Trust ........................................................................................................................................................................... 101

OEM level ................................................................................................................................................................. 102Pursuit of excellence ............................................................................................................................................... 102

OEM level ................................................................................................................................................................. 103Outlook ...................................................................................................................................................................... 103

OEM LEVEL ............................................................................................................................................................. 104SWOT analysis ............................................................................................................................................................ 105Global footprint .......................................................................................................................................................... 106Forward model programme ....................................................................................................................................... 108Major suppliers ............................................................................................................................................................117

RAM Promaster 2013 (North America) ...................................................................................................................117Fiat 500L 2012 (Europe) ............................................................................................................................................118Dodge Dart 2012 (North America) .......................................................................................................................... 120JEEP Cherokee 2013 (North America) ................................................................................................................... 123Fiat Panda 2011 (Europe) ........................................................................................................................................ 126Chrysler 200 2015 (North America) ........................................................................................................................ 129

FiguresFigure 1: Global light vehicle sales, 2006–2012 ........................................................................................................... 6Figure 2: Improvement of Fuel Economy Using Powertrain and Portfolio Opportunities with Fiat ..................... 9Figure 3: Expansion through Current Geographic – Percent (%) Sales by Region............................................... 10Figure 4: The 2014 Ram 1500 pickup .......................................................................................................................... 12Figure 5: The 2013 Jeep Grand Cherokee features a ZF eight-speed automatic transmission ......................... 14Figure 6: The Fiat 500 Nuevo was launched in 1957 ................................................................................................. 15Figure 7: The New Fiat 500 was launched in 2007, 50 years after the introduction of the 500 Nuevo ............... 16Figure 8: The 2010 Fiat Novo Uno with no airbags was awarded a one-star safety rating by Latin NCAP ....... 19Figure 9: Chrysler reaching additional segments through platform sharing with Fiat Group ............................ 23Figure 10: The Ram Long-Hauler concept was unveiled in 2011 and used a 5500 chassis cab frame fitted with a Mega Cab and an eight-foot pickup bed ................................................................................................................ 26Figure 11: Steel usage in the Chrysler RT minivan platform ................................................................................... 30Figure 12: The 2014 Maserati Ghibli uses a version of the Quattroporte platform .............................................. 31Figure 13: The new body-in-white line at the Pomigliano plant features approximately 500 new robots ......... 36Figure 14: Chrysler Group World Headquarters and Technical Center in Auburn Hills, Michigan ..................... 54Figure 15: Proposed increase in BCC part share by 2014 ........................................................................................ 62Figure 16: The Maserati Ghibli shares up to 50% of its components with the larger Quattroporte, including the platform ................................................................................................................................................................... 78Figure 17: SuRe Index 2013 - Top of the Ranking ...................................................................................................... 98Figure 18: SuRe Index 2013 - Middle of the Ranking ................................................................................................ 98Figure 19: 2012–2013 Profit potential results on scale ............................................................................................. 99Figure 20: 2012–2013 Organisatiojn results on scale ............................................................................................. 100Figure 21: 2012–2013 Trust results on scale ............................................................................................................ 101Figure 22: 2012–2013 Pursuit of excellence results on scale ................................................................................ 102Figure 23: 2012–2013 Outlook results on scale ....................................................................................................... 103Figure 24: SWOT Analysis for Fiat Chrysler ............................................................................................................. 105Figure 25: Fiat Chrysler - Global assembly plant locations ................................................................................... 106

Page 5: IHS Automotive - sae.org · SupplierBusiness Supplying the Fiat Chrysler Group 2014 edition supplierbusiness.com Supplying the OEMs IHS Automotive

2014 edition 5 © 2013 IHS

IHS Automotive SupplierBusiness | Supplying the Fiat Chrysler Group

TablesTable 1: Key Fiat financial performance values........................................................................................................... 6Table 2: Forecast global annual sales for Fiat and Chrysler ranges covered in Major model programmes (2013 and 2018) .............................................................................................................................................................. 22Table 3: By 2016, the line-up of 12 Chrysler platforms is expected to include five platforms sourced from Fiat 24Table 4: Forecast Top 10 most used platforms across global Fiat and Chrysler production, 2013 and 2018 (by model volume) ............................................................................................................................................................... 25Table 5: Fiat Chrysler Global Plant List (with brands and 2012 production output .............................................. 34Table 6: Fiat Chrysler European production totals (by plant) 2008–2013 .............................................................. 39Table 7: Fiat Chrysler North American production totals (by plant) 2008–2013 .................................................... 44Table 8: Fiat Chrysler Group global engine production plants (with forecast 2013 production) ........................ 45Table 9: Fiat Chrysler Supply Chain Standard Self-Assessment Questionnaires ................................................ 70Table 10: Fiat Chrysler Key Supplier Audits .............................................................................................................. 71Table 11: Combined Fiat Chrysler R&D Centres Worldwide .................................................................................... 75Table 12: Chrysler and Fiat plant locations with production for 2012 ................................................................. 106Table 13: Actual and forecast sales for the Mazda Roadster* and Alfa Romeo Spider, 2000–2025 (*inc. Road-ster, MX-5 and Miata sales; cross-production at Mazda from 2015) ................................................................... 108Table 14: RAM Promaster 2013 (North America) Suppliers and Component Data ..............................................117Table 15: Fiat 500L 2012 (Europe) Suppliers and Component Data .......................................................................118Table 16: Dodge Dart 2012 (North America) Suppliers and Component Data .................................................... 120Table 17: JEEP Cherokee 2013 (North America) Suppliers and Component Data .............................................. 123Table 18: Fiat Panda 2011 (Europe) Suppliers and Component Data ................................................................... 126Table 19: Chrysler 200 2015 (North America) Suppliers and Component Data .................................................. 129

Figure 26: The 2014 Ram 1500 pickup ...................................................................................................................... 106Figure 27: Fiat Chrysler - Forward model programme (by Global Nameplate) ................................................... 109