Data Visualization (Tableau)

Customer & Marketing Analytics

Predictive Modelling

Data Mining

Alteryx

Technical Architecture

A business and technology consulting firm

with more than 2,700 consultants across 16

offices in North America and London.

4

Who is Slalom Consulting?

Our Primary Service Areas

Slalom IM&A

Predictive analytics

is multifaceted and

is changing rapidly

Data scientists are

expected to be

multidimensional

“Big Data” covers

an extremely broad

range of questions

Reporting/ Visualization

Data Science

This visualization shows that membership increased from 2013 to 2014

Analytical Methods

Market Basket Analysis

Customer Lifetime Value

Attrition Analysis

This tabular report shows that many customers bought salsa with other products, rather than by itself

Our dashboard shows that there are certain customers who have purchased a lot of products from us

25% of customers have a high risk of cancelling their memberships and those customers make up 60% of revenue

Salsa was purchased with chips 78% of the time, and salsa sales resulted in 4x more chip sales

A predictive analysis incorporating demographics and acquisition cost shows which customers will be profitable for the rest of their lifetime

Operationalizing predictive analytics is a top priority…

Source: TDWI Best Practices Report “Predictive Analytics for Business Advantage” Q1 2014

…but only 25% of organizations say

that analytics drives day-to-day decisions

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Ability to quickly

identify top

customers and

customer

characteristics

Translation of

predictive

analytics into

business

insights

Ability to filter

and interact with

dashboards

iteratively