iii congreso ecommaster - moda y ecommerce (juanma botias)
TRANSCRIPT
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OPTICALLING.COM
JUANMA BOTIAS . CEO
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año1978
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año 2006
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CENTRAL DE COMPRAS
FRANQUICIA
78 ópticas repartidas por todo el estado español.
164 ópticas repartidas por todo es estado español.
242 puntos de venta
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CRISIS 2009
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+382,7%
5 veces más que 2009!!!!!!
Noticias en la prensa en año 2010
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DECISIÓN ESTRATÉGICA:Es necesario vender también online.Significa vender directamente a
consumidor final
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OPTICALLING.COM
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Diciembre 2012
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Agosto 2013
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17 Junio estrenamos web
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1. Tu proveedor de tecnología puede ser tu aliado o tu enemigo.
2.Debe ser un socio estratégico.
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We are opticians.Nothing more important than your eyes
We want the best for them
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+ 8000 products on stock
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We want everyone to be able to but a product of great brands at competitive prices and with the best customer expercience.
Our objective is to became market leader of optical ecommerces in Spain during 2015
Our aim is to became one of the most important players in Eurozone the coming years.
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Our price is an average of 30% less than usual
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The most important brands trust us
and many more….
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What our clients say about us:
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https://www.ekomi.es/testimonios-opticallingcom.html
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1. SEO
2. SEM
3. Blogmarketing
4. Emailmarketing
5. Sorteos
6. Cuponing
7. Comparadores
8. Redes sociales: Facebook, Twitter, Pinterest
9. Colectivos
10. Marketplace
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La Atención al cliente
es un pilar fundamental de la tienda.
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TENER ACTITUD
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