iim lucknow - wiley product management short version 08092021
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Data Driven Product Management
IIM Lucknow - Wiley Executive Program in
ACTION LEARNING EXPERIENCE | 7 Months
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IIM Lucknow and Wiley present The Only Executive Education Program to Converge Product, Marketing and Development Strategy across Product Lifecycle with Data Analytics and Design Thinking, for scaling customer and market-centric businesses
**The program details may go through changes for optimization under the discretion of IIM Lucknow.
Online Classes
WHOIs this program for? The course is suitable for a variety of target audiences involved in developing and managing products. These include:
1 Product Managers, Business and Product Unit Leads, Product Heads, Product Marketing Managers who are looking to gain industry-proven and data-driven expertise for accelerating career growth
2 Software development and tech professionals who aspire to get into product management roles
3 Entrepreneurs
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50% aggregate marks in graduation
1 years of experience (Recommended)
Statement of purpose
Eligibility:
WHATIs the IIM Lucknow - Wiley Executive Program in Data Driven Product Management?
Gain competency to build and manage the end-to-end product lifecyclesuccessfully, with machine learning and design thinking
Learn how top successful companies build and launch successfulproducts: What to do and what NOT to do
Apply analytics and machine learning techniques to drive meaningfulinsights about customers and leverage market dynamics
Solve complex problems and develop customer-centric prototypes using Design Thinking and UX frameworks
Build scalable and robust product and product marketing strategies,based on proven frameworks used by top successful organizations suchas Apple, HP and others
Build and manage product development lifecycle using agile and lean methodologies
Work confidently with Python and Tableau to analyse and visualize data,use storytelling to derive and communicate meaningful insights
Leverage emerging tech trends such as Blockchain, AI, RPA for winningproducts
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Learn proven product management and analytics concepts
Witness use cases and intensive case studies from industry
Work on an end to end business case to develop robust product strategy from conception to scale-up
Work with various analytics techniques and algorithms that can help maximize market and customer understanding as well as build sharp strategies based on data-driven methods
Be the Voice of Your Customers through User Research and Rapid Prototyping
Identify and Win Your Market Segment
Create Value Propositions that Crush Competitors
Build and Launch Great Products with Agile and Lean Methodologies
Ensure Product Success and Customer Delight
Define Roadmap from Start-Up to Scale Up Using Data and Design
Learn from the Best Product Leaders
Learn the Apple and HP Way
During intensive experiential learning you will
“At IIM Lucknow, our goal is to make managers of today, future ready leaders and we share this vision with WileyNXT. The data driven product management program deals with a whole gamut of product marketing strategies driven by qualitative research, design thinking and analytical skills. In the post-covid world, digital is going to be a game changer, we need to acquire skills right from how to win a consumer to market segmentation to consumer positioning and this will be only possible through data driven strategy.”
Professor Rajeev Kumra,Faculty, IIM Lucknow
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Watch Video: https://youtu.be/6dk8fHIx1Ic
Program curriculumModule 1: Foundations to SuccessfulManagement of Products
1Module 2:
Understanding the Customer: Customer Research and Design Thinking
2
Module 4:
Defining User Experiencesand Prototyping
4
Module 6:
Launching a Winning Product6
Module 8:
From StartUps to Scaling Up8
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Module 3: Building Product Market Strategy
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Module 5:
Agile and Lean Product Development
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Module 7:
Product Management for Digital Products and Platforms
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TOOLS YOU WILL LEARN*Learn Python, Tableau and understand how to leverage Google Analytics and Jira
*Modules are subject to change based on IIM Lucknow’s discretion,students will be informed of the final curriculum during orientation.
*Live Video recordings may be selectively available as per IIM Lucknow's discretion. Note: The LMS access does not imply access to all recordings for all live classes.
*Free version will be recommended for academic practice*Relevant applications of the tools will be taught for the program
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David FradinPresident | Spice Catalyst Distinguished Professor of Practice Advisor Product Management Programs, WileyNXT Faculty, IIML-Wiley Data Driven Product Management Program
Bala GirisaballaLeading Expert in Entrepreneurship and Innovation, techno-business leader, Ex-President – Techstars India, Advisor Product Management Programs, WileyNXT Faculty, IIML-Wiley Data Driven Product Management Program
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Program Architects, WileyNXT
Program Directors, IIM Lucknow
WileyNXT Masterclass Faculty
Mohan KrishnarajVP and Global Head,
User Experience, Harman
David WittenbergProfessor, Innovation and Design Thinking
Dr. Nishant Chandra
Senior Director, Data Products, Visa
Anees MerchantGlobal Business Head Digital and Applied AI
Ajay KelkarCo-Founder, Hansa Cequity, Ex-CMO,
HDFC Bank
Atul TripathiEx Big Data and Artificial Intelligence consultant at National Security Council Secretariat (part of Prime
Ministers office)
Dr. Kumra has been awarded eigth times as "Best Faculty" in the row. International teaching experience, has taught in six universities abroad as a guest faculty. He has publications in various refereed category journals. His cases has published at Richard Ivey and listed at Harvard Business School Press.
Dr. Mittal has a Ph. D. in Operational Research from University of Delhi. Her area of specialization is Operations Research with research interests in prescriptive analytics, multicriteria decision making, mathematical modelling, fuzzy optimization and soft computing techniques. Her research articles have been published in international journals of repute.
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Prof. Rajeev Kumra Professor, Ex-Dean Marketing IIM Lucknow
Dr. Garima MittalFaculty, Decision Sciences, IIM Lucknow
The Agile Product Management Life Cycle Framework
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The Program integrates the framework of Product Management Lifecycle designed by Wiley author, Product Management expert David Fradin, developed based on his experiences of working at Apple, HP and many other organizations across the world.
Product Planning
Product Development
Launch Marketing
Operations End of Life
Getting Started
Discover
Plan
“Do” Innovation Problem ScenariosUse Cases and Outcomes
Opportunityand Risks
ValueProposition
Personas,Needs
Market/CompetitiveResearch and Analysis
Technology Insights, Data and Analytics
PositioningMarket Size, Segments, Targets
Product Features, Advantages,Benefits and Problem Solved Pricing Budget
and ROIProduct
RoadmapProduct Portfolio
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Company, Values, and Vision Schedule Decision Making
Product Goals
Technology Needs
User Experience
Compatibility, Performance, International Partners
Schedule Budget
CustomerJourney
MarketDifferences Messaging Promotions Packaging
BindingDistribution
ChannelsMedia,
Mix
Training: Sales,Support
Sales Tools
Sales Plan
Public Relations
Advertising Plan
Training Support Service Order Fulfillment End of Life
Supply Channels
Social MediaPlan
MetricsAnalytics
Content Plan
Stories Backing Priorities Features Validate
© spicecatalyst
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Key Information
Program Commencement Date
Duration
27 November, 2021
7 Months
Class timings Live Online Weekend Classes
Immersion*
3 Days Immersion (Online, due to Covid 19 Advisory)*Extra logistics/accommodation fee to be borne bythe candidate on actuals as per IIM Lucknow,in case campus immersions are conducted.
MasterclassesMultiple Masterclasses by Top Business and Product Leaders Providing Exposure to Successful Product Management Strategies
Pre-Course WorkComplimentary Python and Design thinkingcourse as pre-course preparation, mandatory forcompletion of certification
Program Fee
INR 1.89 Lakhs + TaxesINR 10,000 + Taxes for IIM-L Executive Alumni Status (Optional) Immersion fee chargeable on actualsEMI plans available | Early bird discount of 5%
Eligibility 50% aggregate marks in graduation 1 years of experience (Recommended)
Selection (as per eligibility criteria)
Statement of purpose & standard documentation
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Final topics, evaluation, class timings, program fee are to be finalized by IIM Lucknow.Connect with your program advisor for latest available information.
*class timings may vary for public holidays and availability of faculty
EXECUTIVE EDUCATION
Get #YourNXTAdvantage with
Claim Your IIM Kozhikode Executive Alumni Status
Joint Certification with Wiley and IIM Kozhikode
EXECUTIVE EDUCATION15
SAMPLE
________________________ ____________
Get #YourNXTAdvantage with
Claim Your IIM Lucknow Executive Alumni Status
Joint Certification with Wiley and IIM Lucknow
EXECUTIVE EDUCATION09
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SAMPLE
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WileyNXT Digital Certificate As we plan to help the workforces of the world adapt to digital transformation, we believe your certificate should also be digital. This Digital Certificate is a unique and shareable digital identity assigned to you, that authenticates your skills achieved during the WileyNXT programs.
UNIQUE CERTIFICATE NUMBER
EASY SOCIAL SHARING ON PROFESSIONAL NETWORKS
VERIFIED SKILLS GLOBALLY
RECOGNIZED
DATA DRIVEN PRODUCT MANAGEMENT
DIGITAL CERTIFICATE
EXECUTIVE ALUMNI
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#LearnToWin JOB AssistanceWhile WileyNXT Programs ensure to whet the winning edge in you, our #LearnToWin JOB Assistance helps you get closer to the right opportunity. This is a unique job assistance plan where you get to highlight your WileyNXT and Top Tier Institution Joint Certifications to your prospective employers. And that’s not all, this job assistance plan comes with a plethora of benefits.
#LearnToWin JOB Assistance does not guarantee any jobs/interviews. The above services are made available on iimjobs.com and hirist.com. These are
industry targeted select job seeker portals to help you reach the relevant employers.
This assistance plan is a complementary offering to learners of select courses/program.
This plan helps candidates highlight their resumes and profile to prospective employer, that improve job search experience and profile visibility on the
recruiter side.
iimjobs.com is not related to any IIM B-Schools. Both are separate and independent entities.
The #LearnToWin JOB Assistance plan is valid for 12 months as the period for an applicant to apply for Jobs from the date of plan activation.
A 10-day time period would be given to every learner (of select programs only) for registration before the services are activated.
Job Insights: Access to “Insights” helps you compare your application against all other applications received for a specific job
Recruiter Action Status: The ability to view the status of job applications whenever a recruiter takes any action
Follow-up: Candidates get access to one follow-up per week to a job they have applied to. If not used will be carried forward
onto the next week
Chat feature: Initiate chat with the recruiter who has shortlisted your application
Improved Visibility: Start icon to improve the visibility of the account
Pro-membership on iimjobs.com
Candidates' profile pushed among the list of applicants for jobs applied that align with acquired certification
Profile highlighted with institute's/certifying body's name at the recruiter interface
A particular set of keywords provided on iimjobs for the candidates to have highly relevant job feeds.
Improve Candidates’ Relative Rank by 30-40%. The highest-ranked candidate appears at the top to the recruiters.
Spotlight on iimjobs.com and hirist.com
Job Insights: Access to “Insights” helps you compare your application against all other applications received for a particular job
Recruiter Action Status: The ability to view the status of job applications whenever a recruiter takes any action
Follow-up: Candidates get access to one follow-up per week to a job they have applied to. If not used will be carried forward
onto the next week
Chat feature: Initiate chat with the recruiter who has shortlisted your application
Pro-Features on hirist.com
Terms and Conditions
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Good learning experience which can coherent students to the current market scenario. But the course module is very vast and inclined for product management
in technological space which is certainly a new dimension for a person from real time product background.
The program had a good mix of IIM’s award winning professors and industry experts, that covered both conceptually and how the market is emerging for Product management. This program had large number of attendees with mixed industry that gave a good insight with real life example on how Product management works in real time across industry.Overall good time spent and lot of learning during lock down 2020-20201 for me.
#NXTizenSpeakLearner Testimonials
Meenakshi KumaraswamyProduct Advisor, DXC TechnologyIIM Lucknow - Wiley Executive Program in Data Driven Product Management, Batch of 2020
IIM Lucknow – Wiley’s Executive Program in Data Driven Product Management was a great investment in my future. The live sessions with industrial leaders and emphasis on learning and employing real-world tools to solve real-world problems sets this course apart. Additionally, the course highlights a clear plan for one’s transition into PM, helping one figure out how their strengths and experiences can be leveraged in a product position. I would definitely recommend this program to someone who is looking to step into the world of PM in a short frame of time.
Sangeet AggarwalOperations Manager, GG IndustriesIIM Lucknow - Wiley Executive Program in Data Driven Product Management,Batch of 2020
Amit SaxenaManager Product Services, MRF Limited
IIM Lucknow - Wiley Executive Program in Data Driven Product Management, Batch of 2020
The Program is very well laid out. It helps an individual to learn and connect to the real industry scenarios. The widely discussed case studies with every topic lets you grasp the concepts effectively. With candidates from diverse industries and varied
experience level, It gives a lot of opportunity to learn from each other as well.This program will definitely give an individual a huge amount of exposure which
helps him/her to sharpen the product management skills and learning.
Aditya MishraSenior Software Engineer, Precisely
IIM Lucknow - Wiley Executive Program in Data Driven Product Management,Batch of 2020
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Our Alumni Profile
39%
21%31%
9%10 to 6 yrs
15 to 11 yrs1 to 5 yrs
25 to 16 yrs
Operations Manager
Product Manager
Category Manager
Product Marketing Manager
Director
QA Engineer
Senior Software Engineer
Product Specialist
Customer Product Manager
Associate Product ManagerSenior Manager IOT Solutions
Product Owner
Senior Quality Engineer
Full stack developer
Product Applications Engineer
Sales Manager
Business Analyst
Regional Programmatic media Specialist
Senior Engineer II
Application Development Team Lead
Principal Software Engineer
Senior Associate(AVP)
Sr. Marketing Manager
Product Executive
HEAD - Strategic Design Thinking & Innovation
Software Engineer
Solutions Lead Manager
Practice Head
VP Technology
Engineering Lead
CEO CMO
Product & Business Manager
Allstate
Snapdeal
Nike India
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MakeMyTrip
PowerSchool
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Preqin
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UNISOC
L&T Smart World
State Street Corporation
S&P Global
Bitla Software
BYJU'S
Ford Motors
Amazon
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State Street CorporationBaker Hughes
IPG Media brands- Cadreon
Precisely
Rakuten India
Ameriprise LLC Synopsys India Pvt. Ltd
Dell
Gigforce Pvt Ltd
EagleView
Emxcel Technical Solutions
Boston Consulting Group
BPL Medical Technologies Pvt. ltd
PharmEasy
GlobalData PlcE&Y
IBM
Albot Technologies Ltd
Datalake Solutions Pvt. Ltd.Datalake Solutions Pvt. Ltd.
HAMILTON HOUSEWARES PVT. LTD
AUTODESK INC
Fiserv - Investment Services Zoomcar
DBS Bank
ASG WORLDWIDE
Standard Chartered Bank
Years of Experience
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Admission Process
COUNSELLING SESSION WITH PROGRAM ADVISOR
Speak to your program advisor to know if you are the right fit for the program and understand the learning benefits. If you are the right profile and that you decide to apply, your program advisor will share the details.
*Contact your program advisor for detailed information on admission process, fee structure, fee payment and any other queries.
STEP 1
SUBMIT APPLICATION FORM & DOCUMENTS
The application link will be shared on mail along with a list of documents. You need to fill up the application form and submit your educational, professional experience documents and one ID proof, along with a statement of purpose.
STEP 2
CANDIDATURE APPROVAL BY IIM LUCKNOW AND FEE SUBMISSION
IIM Lucknow will further evaluate your statement of purpose and application. The seats are limited. On receiving the candidature approval confirmation, your program advisor will guide you on payment procedures.
STEP 3
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System Requirement
A multi-core 64-bit CPU with a speed of at least 2GhzCPU
Windows 7 (64-bit) or above , Mac OS 10.7 (64-bit) or above
Operating System
Please Note that the following computer and connectivity configuration has worked well for most of our past learners.Ideally desktop/laptops bought in last five years will provide adequate hardware, software, and internet connectivity capability to help you enjoy an uninterrupted and pleasant learning experience.
At least 4 GBMemory
At least 128GB with 50 GB or more free spaceDisk Space
At least 13" with HD (1366x768), Full HD (1920x1080), or better resolutionDisplay
Keyboard, Mouse, or Multi-touchInput
At least 4 hours of uninterrupted power supplyPower backup
At least 480p or better built in or USB web-camera
Wi-Fi 802.11 a/b/g/n/ac/6 ( For Image proctored exams 1MBPS upload and 1 MBPS of download speed is mandatory, For video proctored exams 2 MBPS upload and 2 MBPS of download speed is mandatory)
Wireless LAN
Chrome V60 or above, Mozilla V80 or above
Speakers and Microphone either built in or external
Browsers
Sound
Camera
For Optimal Learning Experience
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EXECUTIVE EDUCATION
ABOUT USIIM LUCKNOW
The Indian Institute of Management (IIM) Lucknow, is one of the premier national level institutes of management in India, involved in generating and imparting knowledge in the field of management. IIM Lucknow stands tall on the foundation of an excellent, committed and profoundly knowledgeable faculty, innovative pedagogical tools, as well as an electic and diverse student community that has a burning desire to make new paths of its own.
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www.wileynxt.com
Get in Touch with Our Program Adviser
Give us Missed Call or Whatsapp Us+91 7827950998 [email protected]
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The WileyNXT Executive Education Programs are state of art courses to harness the skills of tomorrow. The curriculum and the learning experience have been carefully crafted by program architects to ensure the learner is ready to lead the future with upskilled business acumen. These special courses are co-created by Wiley along with Wiley Innovation and Advisory Council (WIAC) with India’s top tier B-schools.
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The Indian Institute of Management Lucknow is fourth in the prestigious IIM family of management schools as per NIRF rankings, 2020.
The Association of MBAs (AMBA) has accorded accreditation to the Institute's PGPM, IPMX, and WMP programmes.
IIM Lucknow has also earnedaccreditation from the Association to Advance Collegiate Schools of Business International (AACSB). Earned by only 5% of the world’s business schools.
IIM Lucknow is among the 5 Indian schools that feature in QS Global MBA rankings and features in QS Business Masters ranking as one of the 12 Indian schools.
8.7/10 Learners Recommend
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