P R O F E S S I O N A LP R O G R A M S

in Business Management

MicroMasters®Program

Master the essentials of managing a successful business including accounting, �nance, marketing, operations, people management and strategy.

Online Interactive Course | `70,000 + Applicable TaxesCourse duration: 7-8 months

Indian Institute ofManagement Bangalore

EdX® and MicroMasters® are registeredtrademarks of edX Inc. All Rights Reserved.

OverviewManaging in today’s dynamically changing global and complex environment requires business managers to constantly challenge their existing world views and develop new approaches in generating competitive advantages for the firms they lead. This calls for in-depth cross-functional knowledge and a global perspective combined with personal leadership.

Understanding the managerial context of decision making is critical for a successful manager. The MicroMasters® program in management from the Indian Institute of Management Bangalore, aims to provide the learner with the perfect learning pathway to develop core competencies across six management disciplines:

What you will learn?• An overview of business organizations and the role accounting plays in managing them.• Understand the role of operations management in a firm and develop the ability to structure and solve

operations related problems.• Acquire a deeper understanding of the different aspects of people management.• An introduction to the systematic framework of marketing management and different approaches for

marketing goods and services.• Master concepts and tools that are useful to managers for making financial decisions.• Understand the analytical approaches underlying strategy and competitive advantage.

Take advantage of the MicroMasters® program certificate to rejuvenate your career or enhance your knowledge and credentials by stepping into the campus at IIMB to complete an Advanced Management Programme on IIMBx.

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Accounting Finance OperationsManagement

People Management Marketing Business

Strategy

The MicroMasters® program of IIMB comes at the right time help managers to gain a good understanding of other disciplines such as Accounting, HR, Finance, Operations, Marketing and Strategy. The online courses help them to pace their own learning and get an opportunity to do an accelerated Advanced Management Program in campus. The knowledge gained from the courses and the program will go a long way in helping managers become more effective and accelerate their personal growth.

Real Career ImpactOracle Consulting

— Nagabhushana Urala,Vice President, Oracle Consulting, EMEA

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Participants who earn the MicroMasters® program certificate can use it to apply to an in-campus programme, viz. Advanced Management Programme on IIMBx (AMPx), a four-week programme including an international immersion week delivered at the campus of a partner school in Europe. The Advanced Management Programme on IIMBx (AMPx) is a Long Duration Certificate programme offered by Executive Education at IIMB and comprise of 23 programme days.

MicroMasters® Program Details:Earn Verified Certificate in all six management courses

Take Credential to the next level

Project Managers, Team Leads, First time managers, Mid-career professionals, Entrepreneurs

Who is this program for?

Course Starts: 10th Sep 2020, Time Commitment: 1-13 weeks / course, 3-5 hours per week / course

Program Fee: Rs 70,000 + Applicable Taxes

Payment by Debit / Credit Card – Loan Facility Available

Program Vitals

Scalable cost-effective solutions for

personal development

Flexible, personalized

learning options to accommodate busy schedules

For the Industry, By the Industry:

Live Synchronous Case Study for each module

Career Support : Our Support team will help with the resume writing,

focused interview preparation

Program Benefits

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The world-renowned management guru Peter Drucker states that, “Marketing is the only and unique function of business. There is only one valid definition of business purpose and that is to create a customer.”

Precise understanding and appreciation of marketing management needs to be accentuated because it has a broader significance in today’s business context. Marketing management allows an organisation to track, review and analyse their resources and activities. In this course, you will learn the fundamentals of marketing management at first and gradually progress to an advanced stage of real-world tactics, illustrations, case studies and exercises. You will also learn to develop a new customer base, improve customer satisfaction and enhance a company’s perceived value. Hence, an entire course on marketing in a new light.

Ashok ThampyProfessor, Finance,IIM Bangalore

Sai Yayavaram

Associate Professor,Corporate Strategy and PolicyIIM Bangalore

Vasanthi Srinivasan

Professor, Organizational Behaviour and Human Resource Management IIM Bangalore

B. Mahadevan

Professor, OperationsManagement IIM Bangalore

P D JoseProfessor, Corporate Strategy and Policy IIM Bangalore

MS Narasimhan

Professor, IIM Bangalore

Rejie George Pallathita

Associate Professor, Corporate Strategy and Policy IIM Bangalore

Ashis MishraAssistant Professor, MarketingIIM Bangalore

Meet Your Instructors

Indian Institute of Management Bangalore

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Operations Management  helps you to understand the role of OM in a firm and to develop abilities to structure and solve operations related problems. The course will empower you with skills to address important aspects of business operations including capacity, productivity, quality, and supply chain.You will understand how operations in an organization are configured and factors that can potentially drive the complexity of managing such operations. We will also introduce concepts like estimating capacity, identifying bottlenecks, and de-bottlenecking.

Throughout the course, you will join us in discussions on productivity improvement methods, development of quality assurance systems and configuration of supply chains.The course will equip you with the right tools, techniques and skills to estimate, compute, analyze and configure key elements of operations management.

Operations Management

What you'll learn

Courses

Identify an operations system with some known

standard configurations

Make an assessment of

the complexity of an operations

system

Compute cycle times for

operations and estimate capacity of

the system

Understand and relate the concept of Lean Management

to one’s own business situation

Initiate process & productivity

improvement using NVA Analysis

Monitor a process using control charts

Use specific tools and techniques to

analyze quality problems

Understand the various components of a supply chain and the need to configure them appropriately

Identify methods for reducing

bullwhip effect in supply chains

What you'll learn

People Management

• Where did I go wrong in managing this particular employee?• How should I give feedback to my subordinates?• How do I handle potential assessments?• How should I motivate people who report to me?

Do you aspire to be an ideal people manager? The journey from being an individual contributor to a people manager requires significant personal development and growth. If you are a 1st time manager, you may have asked yourself:

The objective of this business and management course is to smoothen the transition for newly appointed people managers, motivate and guide people who are aspiring to become one and to think back and reflect for seasoned managers.

The course will provide learners with an enhanced understanding of the role of people management in organizational context.

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Corporate finance will address these issues to help managers make value-enhancing decisions.This business and management course will introduce you to the role of corporate finance in an organization and the tools used to evaluate investment proposals.The course will cover commonly used tools and techniques that help managers make decisions that create value for their organizations such as time value of money, opportunity cost, net present value and internal rate of return.

If you are interested in creating value for your organization, then this course is for you.

Corporate FinanceBusiness organizations are constantly engaged in financial decision-making related to financial planning, investments, capital purchases, etc. The right financial decisions play a critical role in maximizing an organization’s business value.

Gain an overview of what it means to be an effective people manager

Have a deeper understanding of

the different aspects of people

management

Be able to appreciate the

challenges faced by a 1st time

manager

Reflect on your managerial experiences

How do we value assets?

What is a good investment?

Does a project create value?

What you'll learn

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In this business and management course, you will develop a strong understanding of how firms compete by learning about important analytical approaches that underlie business strategy.This course will show you how a business views itself in its "totality" and in the context of its environment. The course will be taught from the perspective of a manager or chief executive officer (CEO).

This course aims to equip you with a good understanding of:• What managing a firm strategically implies?• How one analyzes the industry in which a firm competes?• How does a firm create competitive advantage?• How does a firm sustain its competitive advantage?

Strategic Management

The role of corporate finance in an organization

The role of financial markets in financing firms and Individual’s need for funds

Capital budgeting tools such as

payback period

Internal rate of return and net present value

used in Evaluating investments

Industry and competitive

analysis

Resource and competency

analysis

Analyzing strategy across corporate

and business levels

What you'll learn

In order for manager to effectively perform their role they must have an understanding of accounting information, as accounting systems generate information that is used by both internal and external stakeholders.

Having a good understanding of accounting allows managers to communicate with the finance department, bankers, suppliers and even tax authorities.

In this finance course, you will learn how to read and understand financial statements. You will learn all relevant and important terms as they relate to the three financial statements - balance sheet, income statement and cash flow statement. Subsequently, you will develop the capability to analyze business performance through financial statements. You will see how the performance of any organization is impacted by four fundamental drivers of profitability - asset management, cost management, leverage management and tax management.

Accounting for Decision-Making

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Basic concepts of marketing

Segmentation, targeting,

differentiation and positioning

Marketing strategy

4Ps of marketing: product, price,

place and promotion

Read and understand

financial statements

Financial statement

analysis

How to use accounting

information to plan and control

your business and make decisions

What you'll learn

In the second part of the course, you will learn how to manage costs. We will cover product costing, budgeting, budgetary control and cost analysis for decision making.Successfully completing this course will transform you into a manager who is confident while discussing and handling accounting and financial matters in the workplace, and help you as you move forward in your managerial career and take on senior roles.

According to world-renowned management consultant, Peter Drucker, "Marketing is the only distinguishing and unique function of business…There is only one valid definition of business purpose and that is to create a customer.”

While the significance of marketing in today’s business world can never be overstated, it is the precise understanding and appreciation of marketing management that needs to be accentuated. Marketing management allows an organization to track, review and analyze their marketing resources and activities.In this marketing course, you will learn the fundamentals of marketing management, as you gradually learn advanced theories and applications through real world business examples, illustrations, cases and exercises. You will learn how marketing management tools can be used to increase your customer base, improve customer satisfaction and increase your company’s overall perceived value.You will learn how marketing serves as a key element within an organization’s strategy.

Marketing Management

What you'll learn

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Unique approach, Real value

Over 90% recommendations from past learnersOver 90% of alumni recommends the MicroMasters® Program in Business Management owing to astructured learning approach, proper guidance from faculties, better coordination with instructors, in-depth, qualitative and concise teaching method, relevant study materials and most of all, an excellentsupport team willing to help anytime with any queries.

Earn IIMB Certificate

Turn your experience into performanceThe MicroMasters® program is designed to enhance your skills and give it real life value across differentmanagerial situations. This program helps you acquire better analytical skills, master concepts offinancial decisions, learn various tools of marketing, accounting and operations, therefore, a deeperunderstanding of various aspects of management.

CERTIFICATEJohn DoeProfessor

InstitutionX

Justine Doe, Ph.D.Professor

InstitutionX

Jane DoeProfessor

InstitutionX

MICROMASTER CERTIFICATE VALID CERTIFICATE ID

This is to certify that

Mr. Sudarshan Mukherjee

Business Management A program offered by IIMBx, an online learning partnershipbetween IIMBx and edX.

Has successfully completed all courses and received passing grades for

Indian Institute ofManagement Bangalore

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Join a professional team from leading organisationsThe MicroMasters® program regularly trains people from reputed organisations such as

Executives from these organisations are a testimony to the fact that the course is practical, insightful and an additional feather in the cap for those who pursue it.

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Testimonials at a glance Many experienced professionals have given their valued opinions explaining the advantages and insightsof a comprehensive training course like MicroMasters®. Below are excerpts from some of them.

Anand Vardhan JainProgrammer AnalystBoeing India Pvt Ltd

The past couple of months with Pearson have been really good. The whole process of getting to know what the offerings were, application process and the payment process was completely taken care off. This made me feel respected and valued. Overall, it was a good experience for me with rare down moments. Keep up the wonderful work.

Karishma ShrishrimaltRelationship ManagerICICI Prudential AMC Ltd

I really appreciate all the aid that you as a program coordinator and Pearson team has provided me. I was very happy to see your compassionate approach in helping all of us. It’s a good experience to know you and how hard you work to synchronize all our relative needs related to the program. Moreover, learning this course is a very good experience as well.

Sameer Kumar PatiLead AnalystCimpress India Pvt Ltd

I want to share that the experience with Pearson is just excellent. I received  proper guidance whenever required, better coordination  with instructors, better visibility of deadlines to complete the course. I really enjoyed the course and I appreciate the professionalism and service given by the team.

Thanks again!

William DiasOperations ManagerWillis Towers Watson

I would like to share insights on Pearson, with regards to my course journey so far. Experience has been indeed delightful. I would like to really appreciate for always being approachable and helpful.

Thank you!

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Finance Simulation

Facilitated by:

In this single-player simulation by Harvard Business Publishing, participants act as a member of the capital committee of the new Heritage Doll company and select projects to fund across the company’s three divisions. Over a five year period, participants review a variety of proposals ranging from small, tactical projects to major, strategic initiatives including an acquisition opportunity.

Each project includes a brief description, financial projections, project performance metrics, and a risk profile. Annual budget constraints limit spending, requiring students to use financial metrics to assess trade-offs and choose which projects to fund each year. Ultimately, students must develop a multiyear capital budgeting strategy that creates the most value for the firm.

Projects have a wide variety of characteristics for students to analyze and consider. For example, some projects introduce new product lines while others expand existing ones. Some projects are only available for a limited time while others remain available every year. Some are mutually exclusive while others are interdependent in either their costs or their potential payoffs. In addition, some current investment decisions affect future investment opportunities.

Aniket manage an India-focused public-markets fund, and conducts academic research on emerging markets with a special emphasis on India, and invest in India-based startups. His philosophy of investment revolves around a value approach of assessing an intrinsic value, planning an appropriate margin of safety and making the most of market cycles based on greed and fear.

Earlier Aniket served as Investment Officer at Wegmans Financial Services Ltd. where he managed the India Value Fund. Before setting out on his career in finance, he served as a Senior Manager, Product Development at GlobalLogic. He has also been a Software Engineer at Cisco Systems, Inc.

Aniket is a graduate from IIT Delhi and an MBA, Marketing and Finance from The University of Texas at Dallas.

Aniket KheraCo-Founder, Willow Investment Management LLC

Value Adds

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Supply Chain Management Simulation

Facilitated by:

This live online environment simulates the operational decisions in a typical supply chain including demand forecasting, warehouse expansion, transport scheduling, production scheduling, capacity planning, ordering policy to avoiding stock-outs, cost-effective delivery and more.

Participants compete with one another to accurately forecast demand and plan capacity accordingly. Participants must apply fundamental concepts such as Optimum Order Quantity, Optimum Batch Size, etc. to maximize their firm’s profits. Each one must manage the inventory levels in their warehouse to avoid stock-outs and the resulting sales loss, while avoiding carrying costs of excess stocks and optimizing transportation cost. May the best supply chain manager win!

Has advised a variety of clients on their supply chains including:• Leading global cooling tower manufacturer• Leading online shapewear brand• Major Sri Lankan Exotic Food Import House• Two Auto Ancillaries• Pharma API manufacturer• World’s largest Towel factory

Joseph is the former Director at ISB Hyderabad

Joseph A. HopperPrincipal, South Asia –Theory of Constraints Institute 

Accounting Simulation

Facilitated by:

In this single-player simulation by Harvard Business Publishing, participants act as the CEO of Sunflower Nutraceuticals, a distributor of dietary supplements. In 3 phases over 10 simulated years, students consider investment opportunities in revenue and EBIT (earnings before interest and taxes) growth and cash flow improvements.

The firm operates on thin margins with a constrained cash position and limited credit. Students must understand how the income statement, balance sheet, and statement of cash flows are interconnected as they analyze the effects of each opportunity on working capital. The goal is to choose opportunities that add the most value to the firm and balance the desire for growth with the need for maintaining liquidity.

Aniket manage an India-focused public-markets fund, and conducts academic research on emerging markets with a special emphasis on India, and invest in India-based startups. His philosophy of investment revolves around a value approach of assessing an intrinsic value, planning an appropriate margin of safety and making the most of market cycles based on greed and fear.

Earlier Aniket served as Investment Officer at Wegmans Financial Services Ltd. where he managed the India Value Fund. Before setting out on his career in finance, he served as a Senior Manager, Product Development at GlobalLogic. He has also been a Software Engineer at Cisco Systems, Inc.

Aniket is a graduate from IIT Delhi and an MBA, Marketing and Finance from The University of Texas at Dallas.

Aniket KheraCo-Founder, Willow Investment Management LLC

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The Perils and Pitfalls of Leading Change: A Young Manager's Turnaround Journey – Harvard Case StudyBy Karen Cates, Guilherme Riederer, Nathan Tacha, Ulrich NseleAwandaRodrigue

After early successes in a very selective management-training program, Daniel Oliveira, a young manager for Brazilian fashion chain Clothes & Accessories, is thrown into the deep end of the pool by being reassigned to a region lagging in sales. Early on, Oliveira discovers that his store, located in mid-sized Vitória in southeastern Brazil, is in trouble. As soon as he tries to make changes, however, he meets with resistance from long-term employees. The case details his pitfalls and growing awareness of the complexities of leading a diverse workforce and managing change.

Students will learn to analyze and discuss the process for leading change with people in mind and understand how different tools could be applied in real life situations; discuss the manager's role in a turnaround process and common mistakes made by inexperienced managers; weigh the risks and consequences of different talent management (or leadership development) strategies; grasp the importance of building effective teams and fostering buy-in to succeed in a leadership position.

Past experience includes:• Head of Macro Sales - Corporate & Institutions at Goldman Sachs• Director & Head of Flow Sales at Deutsche Bank• Manager - Treasury Sales at American Express Bank• Manager - Treasury at ICICI Bank

MBA in Finance, Marketing, Management from XLRI Jamshedpur

B.Tech Mechanical Engineering from IIT Delhi

Facilitated by:

Ashutosh MishraHead of Corporate Sales, Markets India at a large Australian Bank

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Canadian Jet just launched a social media contest: The traveler who posts the most creative tweet using the hashtag #CanJetLuxury will win two round-trip tickets to any of the airline's destinations. The head of public relations conceived the campaign in an attempt to improve the airline's tarnished reputation. But within the first 24 hours of the contest, unhappy customers have hijacked the hashtag and are using it to air their complaints about the company's frequent delays and labor relations.

Now the head of PR needs to decide whether to pull the contest, change the hashtag, or simply ignore the bashes. Some of her team members think the company should apologize as well. But for what, exactly?

When the Twitterverse Turns on You – Harvard Case Study

Facilitated by:

Anshul KausheshProgram Director, Product and Content Marketing Practice at IBM, Bangalore

Past experience includes:• Program Director, Marketing, Hybrid Cloud Storage, North America at IBM (USA)• Brand Systems and Communications Leader, Asia Pacific at IBM• Marketing Manager, Software Acquisitions at IBM• Senior Marketing Consultant at IBM• Principal Consultant at Vertebrand Management Consulting• Consulting Editor at ICFAI Business School• Deputy Manager at Axis Bank

PGDM, Marketing from IIM Kozhikode

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Facilitated by:

Deepa MathewVice President of Strategy & Lead Strategic Media Partnerships at Star TV Network

Robin Hood Case StudyRobin Hood’s revolt against the Sheriff of Nottingham began as a personal crusade. But during the first year, he built a large body of men harboring grievances and formed them into a disciplined fighting force based out of Sherwood forest. THEIR MISSION: “To rob from the rich and give it to the poor.” THEIR OBJECTIVE: “Overthrow the rule of the Sheriff of Nottingham and bring King Richard back to power.”

As the band grew, their fame spread. But discipline slackened and food was scarce. Revenues ran short as the rich began avoiding the forest…

This case study explores how strategic management can affect an organization's mission, vision, future and overall success.

Past experience includes:• Group Business Director and Thought Leadership Consultant at Kantar IMRB• Visiting Faculty, Welingkar Institute of Management• Senior Project Director at Kantar Consulting• Assistant Product Manager at Pfizer• Associate Project Director at Icon Brand Navigation Group• Product Executive at United Phosphorus Ltd

Advanced Diploma in Business Management from the International Institute of Advanced Marketing, Mumbai

Certificate in Design Thinking from IDEOU

in Business Management

MicroMasters®ProgramContact Us

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