SOCIAL MEDIA BRANDING

Related to Product

Performance :

1. Functional

2. Rational

3. Tangible

Related to Brand Identity: e.g. Coca-Cola, Calvin Klein, Gucci, Tommy Hilfiger, Marlboro

1. Symbolic

2. Emotional

3. Intangible

Experience with products of same brand help to quickly decide.

Quality assurance.

identify the source of manufacturer assigns a responsibility towards him.

Legal protection towards unique features or aspects of the product.

helps organization to retain their existing customers

Product can be copied, but brand cannot.

The obvious danger is failing to keep pace with social media developments. But an equal, less obvious danger is getting distracted by them and losing sight of the fundamentals.

CUSTOMER PROMISE

Build Trust

Innovating beyond the familiar

social media can also boost brand awareness, trial, and ultimately sales

Own Your Search Engine

Results Page

BLOG

FOCUS ON CONTENT STRATEGY, CONTENT DEVELOPMENT AND CONTENT

MARKETING FOR SOCIAL MEDIA

IMAGE-CENTRIC SOCIAL NETWORKS

Main

sponsors

of Suits TV

Series:

Lexus

Samsung

Dell

SOCIAL CUSTOMER RELATIONSHIP MANAGEMENT IN INDIA

SOCIAL MEDIA ADVERTISING

HAVE AN ACTIVE PR STRATEGY

AIRTEL- TWITTER MANIA GOES ON!!

AIRTEL ON YOUTUBE

DRIVE WITH MTV

TIME TO CHANGE

CASE STUDIES

Reference: http://www.slideshare.net/uuunnati/indian-social-media-case-studies-13320169

Reference: http://www.slideshare.net/uuunnati/indian-social-media-case-studies-13320169

Reference: http://www.slideshare.net/uuunnati/indian-social-media-case-studies-13320169

These slides were created by Ashish Soni, IIT DELHI, as part of an internship done under the guidance of Prof. Sameer Mathur (www.IIMInternship.com)