IKEA

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Ingvar Founders first name Kamprad Founders last nameElmtaryd Farm where he grew upAgunnaryd Home village

INGVAR KAMPRAD - Founder , IKEA

FOUNDED IN 1943 BY17 YEAR OLD INGVAR

Swedishmultinationalgroup of companies that designs and sellsready to assemble furniture, appliances and home accessories

VISIONTO CREATE A BETTER EVERYDAY LIFE FOR THE MANY PEOPLE PEOPLE HAVE VERY THIN WALLETS, WE SHOULD TAKE CARE ABOUT THEIR INTEREST.

LOGO

WHY ITS WELL KNOWN?The company is known for its modern architectural designs for various types of appliances and furniture

PROBLEM THAT IKEA SOLVED---------------SIMPLICITYLOW PRICETIME TO TIME RENEWALBEST CUSTOMER EXPERIENCEEASY TRANSPORT AND STORAGE---------------

(DO IT YOURSELF)DIY

WHAT IKEA IS DOING WELL?EASY NAMES OF PRODUCTSPREMIUM QUALITYAFFORDABLE PRICESEASY ACCESSIBILITYWELL DESIGNED PRODUCTSEASY TO TRANSPORT AND STORE

HOW LOW PRICE? SELLS PARTSBUYS PRODUCT IN BULKSCONTROLS THE SUPPLY CHAINSAVING ELECTRICITY

CONSUMER BUYING PROCESS

WHAT INFLUENCES CONSUMER BEHAVIOUR?===================CULTURAL SOCIAL PERSONALFACTORS FACTORS FACTORS================

SPACE FOR HANGERDEEP DRAWERS HOME DELIVERY AND ASSEMBLED PRODUCTS

TODAY12,000 PRODUCTS392 STORES48 COUNTRIES2.1 BILLION WEBSITE VISITORS650 MILLION SHOWROOM VISITORS

DISCLAIMERCREATED BY ABHAY KUMAR RATHORE, NIT RAIPUR DURING MARKETING INTERNSHIP BY PROF. SAMEER MATHUR