Personal Branding:  the End of the Internship

Search, or the Beginning?

Richard Kane, Family and Consumer SciencesIllinois State University

ILCEIA Drive-In ConferenceFriday, April 29, 2011

Waubonsee Community CollegeSugar Grove, IL

Description of the Problem

►Traditional methods of finding a job or internship are no longer viable Submitting resume and cover letter to

newspaper adds and corporate job/HR sites Crossing your fingers for a call back

► 100% anonymous job search that is fiercely competitive and time consuming

► Traditional methods relegate students to becoming passive participants in job search

► Social media is quickly replacing traditional job search

Accessing the “Hidden Job Market”

► Often overwhelmed by other duties, hiring managers often skirt advertising jobs to avoid Difficult recruitment processes The stampede of applicants Unproductive reviews of generic resumes 

► Instead, hiring managers today use Referrals Professional associations Social networking

► Many of the best opportunities are found in this “hidden job market,” accessible only through social networks

Meeting the Need through Personal Branding

►Personal branding is the new prerequisite for Proactive career success Entrepreneurial success Differentiating competencies Demonstrating unique personal

characteristics

Nuts and Bolts of Personal Branding

►LinkedIn►Facebook►Twitter ►Blogs►Personal Web site►Digital portfolio►Video resume

Elements of a Strong Personal Brand

►Makes a great first impression►Compels the market (audience)►Consistent across social media

platforms►Well known in it’s niche►Transparent►Collaborative►Authentic

Building your brand starts with your bio

►The need for an effective bio is NEW►Bio attracts target audience►Craft an authentic story to draw your

audience into a relationship with you Authenticity requires digging deep to

uncover the real you

Michael Margolis- Dean Story University

► The son of an inventor and artist, I am fascinated by how ideas socialize into reality. As President of Get Storied, I oversee a growing education/publishing platform that includes Story University, Reinvention Summit, and The New Storytellers. I spend most of my time these days developing online courses for Story University and spreading the gospel of story.

Over the last decade, I have promoted the evolving role of storytelling at the heart of branding, innovation, and culture change. In the process, I consulted to dozens of organizations including Audubon, Ernst & Young, Marriott, NASA, Omnicom, YWCA, and the International Storytelling Center. In November 2010, I launched and curated the Reinvention Summit, a 2-week virtual conference on the future of storytelling, with 37 speakers and 500+ participants. I'm also working with Zappos Insights on their next generation culture training curriculum.

Despite an unconventional approach, my work has been featured in Brandweek, Fast Company, and Storytelling Magazine. I am also a contributing author to Wake Me When When the Data is Over, a leading compendium on strategic storytelling (Jossey-Bass 2006), and guest blogger for websites including PSFK.com. With a background in cultural anthropology, I am fascinated with identity, relationships, perception, and meaning making in the digital age. I began my career as a social entrepreneur, the founding member of two social enterprises by the age of 23. Raised in Switzerland and Los Angeles, I now live in the East Village of NYC. When not working double-shifts, I geek-out on technology, 70s ghetto funk, and Indian spices. I also eat more chocolate than the average human.

Thousands have downloaded a free digital copy of my latest book, Believe Me: A Storytelling Manifesto for Change-Makers and Innovators at www.getstoried.com.

Let me know what you think! Would love to talk story

Elements of a successful bio

Has a lead sentence that reflects►Who you are►What you do►Who you serve

Uses narrative to create a unique, memorable and accurate first impression of your brand

Using your past to legitimize your future

Students should start by answering this basic question, “who is the real me?”

What are your influences? What forces shaped you? What makes me special? What do people in my network think is special about

me? Have I ever been complimented for a skill or talent? Is there something I do well and am passionate

about? What achievements am I proud of?

Role of your bio

►Tone – sets the terms of a relationship►Context – what has shaped you►Credibility – can I believe you►Cultivation – educate your reader►Invitation – establish shared bonds

Personal Branding Learning Outcomes

►Personal branding teaches students Creativity Writing skills Coaching skills Leadership skills Communication skills Motivation skills Sales and negotiation skills Cutting-edge marketing and PR skills

Student Branding: benefits to your institution

►Heightened professionalism reflects well on their school

►Accelerated professional growth means alumni become potential donors more quickly

►Alumni who are successful personal branders cast authenticity and recruit others into a relationship with the school

Why Student Should Begin Building Their Brands Early

►The principle of compound interest applies easily to personal branding Just as with a personal savings nest, a

personal brand must be built before it can be used

►Freshmen can begin to network for internships required when they are seniors

Example student: Greg de Lima

►Started personal branding as a freshman

►http://twitter.com/gregdelimahttp://facebook.com/gregdelimahttp://linkedin.com/in/gregdelimahttp://gregdelima.com

Connect with us

►http://www.linkedin.com/in/richardfkane

►http://coverbrazil.posterous.com/►http://www.facebook.com/rfkane►http://twitter.com/CoverBrazil►http://fcs.illinoisstate.edu/profiles/defa

ult.aspx?q=BM200709130004