illuminations brochure 2016

Blackpool Illuminations

and LightPool Promoting your business at the

greatest free light show on earth

Welcome to Blackpool

Loved and visited by millions, it occupies a unique

place in the hearts and minds of the British

people. Today, Blackpool attracts more than 13m

visits a year, offering a heady mix of extraordinary

heritage coupled with contemporary attractions.

The reinvention of long-standing attractions for

a modern-day audience is one of the principal

reasons why Blackpool has maintained its status

as the UK’s most popular seaside destination.

And nowhere is that formula more apparent than

in what has been described as the greatest free

light show on earth – Blackpool Illuminations

which attracts over four million visitors during its

66 night run.

To take the Illuminations into the next generation,

we now also have the LightPool Project which

offers a unique mix of sound and vision. What

better way to promote your business or brand

than becoming an official partner?

This is YOUR opportunity to become part of

something iconic.

Welcome Blackpool is home to some of the UK’s most iconic tourism assets andhosts the biggest cluster of nationallybranded visitor attractions outside London.

www.visitblackpool.com/illuminations 3

The Illuminations team design,

produce and maintain the Lights at

the resort’s Lightworks depot

Television star Laurence

Llewelyn-Bowen is a creative curator

for the Illuminations

The millions of people who visit the

Illuminations each year spend in

excess of £230m

10Over one million lights spread over

six miles of Promenade

The Lights start with the

world-famous “Switch-On” event

and run for a minimum of 66 nights

The display stretches for six miles,

from Starr Gate in the south to

Bispham in the north

Blackpool Illuminationsfacts and figures

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4 www.visitblackpool.com/illuminations

Facts and figures

The Switch-On event attracts TV,

radio and additional media

coverage from across the globe

The mountain of lighting equipment

is worth over £10m

Electricity consumption has fallen

by two thirds in 10 years due to

use of LED technology

Blackpool Illuminations cost over

£2m to stage each year

1953 - George Formby

1959 - Jayne Mansfield

1964 - Gracie Fields

1978 - Terry Wogan

1979 - The Muppets

1985 - Joanna Lumley

1988 - Andrew Lloyd Webber

1994 - Shirley Bassey

1999 - Gary Barlow

2007 - David Tennant

2008 - Top Gear

2009 - Alan Carr

2010 - Robbie Williams

2014 - Peter Kay

2015 - Tim Burton

15 Of the most memorableSwitch-On stars

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LightPool

Thanks to more than £2 million of investment from

the Coastal Communities Fund, 2015 saw the

debut of a wonderful and electrifying new

attraction which simply took our visitors’ breath

away. LightPool saw The Blackpool Tower building

transformed into a sea of light, colour and sound

as a stunning digitally mapped, multi-media show

was projected onto this iconic structure.

Utilising state-of-the-art digital mapping

techniques, bespoke moving images are

projected on to the building’s seaward fascia,

allowing it to be viewed from the Tower Festival

Headland accompanied by specially designed

audio to enhance this new lighting experience.

The new additions have generated national level

awareness and 41% of leisure visitors to the

illuminations in 2015 felt the new LightPool

attractions were important in their decision to

visit Blackpool.

LightPool“LightPool” brings a new dimension tothe traditional Illuminations featuring3D light projection shows, gallery installations, town centre sound andlight shows and illuminating events.


5 Exposure to over four million

visitors over 66 nights

Association with one of the most

iconic free tourist events in the UK

Involvement in the Switch-On

celebrations

Benefits ofgetting involved

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3From being the official IlluminationsPrincipal Partner to naming a sectionof the Promenade aer your company,the opportunities are endless.

Coverage across a wide range of media

Extensive PR and social media activity via

the VisitBlackpool website, associated

publications and campaigns

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Founder and managing director of KRS, Sven Knight, said: "It is wonderful

to this year again support Blackpool Illuminations. KRS has built its

reputation on facilitating the creative industries throughout the country

with core staff sourced from the Blackpool and Fylde area.”

Graham & Brown design and marketing director Mark Radford said:

“It is great to be supporting the iconic Blackpool Illuminations, our long

association with Laurence Llewelyn Bowen was instrumental in introducing

us to the show but now we have seen what has been produced we are

extremely happy with the product and feel it is highly worthwhile for

Graham & Brown to be financially supporting both the Illuminations

and fresh creative and artistic talent like this.”

Get involved

10 Brands associated with Blackpool Illuminations

These are just some of the national and international brands thathave been associated with Blackpool Illuminations down the years

Anna Blackburn, CEO of Beaverbrooks said: “We are delighted to be

sponsoring the Blackpool Illuminations for the ninth year running. The

Illuminations are a huge part of the community and we are proud to be

a part of the magical experience.”

eviivo CEO Michele Fitzpatrick said: “We are thrilled to be supporting this

year’s Illuminations for the second year running, giving something back to

the community. Blackpool is a wonderful holiday destination which holds

great appeal for both British and European visitors. We are excited for all

of Blackpool’s B&B’s and independent hotels, many of whom we work

with, as they benefit from the extra trade and exposure provided by the

Illuminations.”

Testimonials


Naming Rights Partner

This gives a company the exclusive opportunity to become the name

behind Blackpool Illuminations.

This sponsorship will deliver you multiple points of content within

the six-mile stretch of the main display, as well as embedding your

company brand within marketing and promotional campaigns

associated with the Illuminations.

LightPool Partner

From 2015, a new state-of-the-art digital mapping technology

was introduced. During the nightly shows, the front of the

famous Blackpool Tower building was transformed by stunning

3D film shows. LightPool offers various new opportunities for

businesses to be associated through sponsorship, advertising

and merchandising.

Additional Partnerships

There are a number of opportunities to make your brand an

official partner of Blackpool Illuminations. Examples include:

Official Energy Partner; Telecommunications Partner; Insurance

Partner; Transport/Travel Partner etc.

Switch-On Sponsor

The annual Illuminations Switch-On event is the biggest night in

Blackpool’s event calendar. Played out in front of Blackpool

Tower, the Switch-On ceremony receives millions of pounds

worth of local, national and international PR coverage.

What is on offer?


Arrival Point Kiosk

Opportunities to brand the kiosks, leaflet distribution

and sampling at key points of contact for the public. Situated

at both arrival/exit points to the south and north of Blackpool

Promenade, the arrival points are a focal point of attraction

for visitors starting and finishing their journey through

the Illuminations.

What is on offer?

Bespoke Section Sponsor

Sponsorship of a bespoke section, tailor-made to your

requirements. With the expertise of designer Laurence

Llewelyn-Bowen and the Illuminations design team at hand,

we can work with your marketing team to produce an

illuminated feature as well as a unique marketing opportunity

for your business.

Tableau Sponsor

An opportunity to brand an existing Illuminations tableau. There are varying sized tableaux available, some over 30m

long therefore offering numerous branding opportunities.

Section Sponsor

This is available on roadway sections from Starr Gate to

Bispham. A number of companies promote their brands in

sections throughout the promenade which includes the

spectacular Bling display. Participating companies will be

featured in marketing and promotional literature for that

season’s show.


www.visitblackpool.com/illuminations

To discuss your business requirements in more detail,

please email: [email protected]

or call 01253 476426 or 07341 070531

Prices for all of the packages are available on application.

illuminations brochure 2016

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