im mobile who's coming with me
DESCRIPTION
This was presented as the closing keynote at the MobileX Conference in Nashville. This presentation explains why it's a great time to be in mobile and goes over various stats about the current state of mobile.TRANSCRIPT
I’M MOBILE WHO’S COMING
WITH ME?Brendan G. Lim@brendanlim
WHO AM I?
Brendan G. LimDirector of Mobile Development @ Intridea, Inc.
http://intridea.comhttp://github.com/brendanlim
WHO HAS A PHONE?
WHO DOESNT HAVE A SMARTPHONE?
MOBILE IS EVERYWHERE
78% Penetration rate in the US
Flickr - Phillip Kilinger
163% Penetration rate in Hong Kong
Flickr - Sprengben
Over 50countries with penetration rates greater than
100%
The average personhas more than onemobile phone
The iPhone Revolution
Flickr - Scott Beale / Laughing Squid
*****
Multi-touchSleek appsUnique form-factorApp StoreiPhone SDK
We seldom use our phones as a “phone” these days
Flickr - Stillframe
93% Of iPhone users have downloaded an app
66% Of Smartphone users have downloaded an app
76% Of iPhone users check their e-mail at least once a day
35% Of Smartphone users check their email at least once a day
80% Of iPhone users use it tobrowse the web
48% Of Smartphone users use it tobrowse the web
MOBILE IS THE WEB
“We think there is a potential to actually makethis mobile web better than the PC web”
- Jonathan Rosenberg, Google
MOBILE IS THE 7TH
MASS MEDIA
123456
7
Printing PressRecordingsRadioCinemaTelevisionInternet
Mobile
MOBILE DOES EVERYTHING
1-6 CAN DO
*****
Completely personalAlways onAlways with youBuilt in payment channelAware of context
MOBILE IS CONTEXTUALLY
AWARE
“...there are now over 6000 location-awareiPhone apps, 900 Android apps and 300
BlackBerry apps.”- Skyhook Wireless
15,500,000+Check-Ins
1,400,000+Venues Created
15,500,000+Check-Ins
1,400,000+Venues Created
Within 1 Year
Layar
Car Finder
MOBILE MAKES$$$$$$
Apps
Downloads
Free
Avg. Price
150,000+3,000,000,000+75%$2.43
Apps DownloadedPer Second 350
Downloads
Revenue
2.5$4.2
Gartner Mobile App Store Predictions
4.5$6.8
21.6$29.5
2009 2010 2013
(in billions)
MOBILE IS THE
ENTERPRISE
Big businesses recognize the importance of mobile
Flickr - tarl.eledhwen
Mobile for Marketing
Mobile Connects You With Co-Workers
MOBILE IS CHANGING
“My Mom’s next computer is going to be an iPad.”
Flickr - iLounge
****
More real estateMore powerNew use casesNew environments
MOBILE IS NEW
OPPORTUNITIES
