i'm on linkedin...now what?
DESCRIPTION
By Anthony Juliano, Asher AgencyPresented July 18, 2012Greater Fort Wayne Chamber of Commerce Social Media SummitConnect with me at AnthonyJuliano.comTRANSCRIPT
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ANTHONY JULIANO | JULY 18, 2012
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2006 2007 2008
2009 2010 2011
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LEAD GENERATION
0
0.5
1
1.5
2
2.5
3
TWITTER FACEBOOK LINKEDIN
VISIT-TO-LEAD RATIO VISIT-TO-CONVERSION RATE
SOURCE: HUBSPOT
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IS ALL ABOUT
ENHANCING EXISTING
RELATIONSHIPS
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TWO THINGS THAT ARE
LESS IMPORTANT THAN
THEY SEEM *
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*OPTIMIZING
YOUR PROFILE
*CONNECTING WITH
EVERYONE
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WHY IS IT CRAZY
TO RELY ON
YOUR PROFILE?
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WHAT’S WRONG
WITH CONNECTING
WITH EVERYONE?
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Generally, most estimates put Dunbar’s number at 150, although it can be as high as 230.
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IT’S ABOUT
CONNECTING,
NOT COLLECTING
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OK, WHAT SHOULD
YOU FOCUS ON?
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WHERE SHOULD YOU SPEND YOUR TIME ON
?
• STATUS UPDATES
• ADVANCED SEARCH
• RECOMMENDATIONS
• INTRODUCTIONS
• APPLICATIONS
(SLIDESHARE, BLOG
FEEDS)
• ANSWERS
• EVENTS
• GROUPS
• RECRUITMENT
• COMPANY PROFILE
• FOLLOW COMPANIES
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STATUS UPDATES
ADVANCED SEARCH
RECOMMENDATIONS
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WHAT YOU’RE WORKING ON
SHARING WHAT YOU’VE
READ/RESOURCES/INDUSTRY NEWS
ADVICE/OPINION
QUESTIONS
EVENTS
GOOD STATUS CONTENT: EXAMPLES
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DON’T SELL
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EVERYTHING YOU
SAY SHOULD
BE RELEVANT TO
YOUR WORK
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AT LEAST 1/WEEK
BUT NOT MUCH MORE
THAN 1/DAY
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A FEW TAKEAWAYS
• THE STRONGER YOUR NETWORK, THE MORE
EFFECTIVE ADVANCED SEARCH BECOMES,
BUT…
• IT’S VITAL THAT YOUR 1ST DEGREE
CONNECTIONS BE PEOPLE YOU KNOW
• USE THIS INSTEAD OF, OR BEFORE, COLD
CALLS
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http://www.flickr.com/photos/krissen/6340984211/sizes/l/in/photostream/
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HOW DO YOU OBTAIN
RECOMMENDATIONS?
• DO GOOD WORK
• ASK FOR THEM—TIMING IS EVERYTHING
• GIVE THEM (BUT NOT QUID PRO QUO)
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WHERE SHOULD YOU SPEND YOUR TIME ON
?
• STATUS UPDATES
• ADVANCED SEARCH
• RECOMMENDATIONS
• INTRODUCTIONS
• APPLICATIONS
(SLIDESHARE, BLOG
FEEDS)
• ANSWERS
• EVENTS
• GROUPS
• RECRUITMENT
• COMPANY PROFILE
• FOLLOW COMPANIES
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IF YOU ONLY HAVE
10 MINUTES A DAY FOR
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1 MIN. EACH
1. WRITE A STATUS UPDATE—WHAT’S THE MOST INTERESTING THING YOU’RE WORKING ON/HAVE TO SHARE TODAY?
2. FIND ONE CONTACT’S STATUS UPDATE TO “LIKE” (SOMETHING THAT DOESN’T REQUIRE A COMMENT)
3. COMMENT ON ANOTHER CONTACT’S STATUS UPDATE
4. CLICK ON “WHO’S VIEWED MY PROFILE”; SEE WHO’S SEEKING YOU OUT
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2 MIN. EACH
1. CHOOSE ONE DISCUSSION FROM ONE OF
YOUR GROUPS AND COMMENT
2. SEND A MESSAGE TO A CONTACT YOU
HAVEN’T SPOKEN TO IN A WHILE; SUGGEST
A MEETING IF APPROPRIATE
3. REVIEW ONE PRIORITY CONTACT’S
COMPANY PROFILE TO STAY UP-TO-DATE
WITH THEM
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6. FLICKR/INTEL PRODUCT PLACEMENT/ELAINE
11. FLICKR/FOREVER LAZY/ALLISONALLISON
13. FLICKR/TEDXOBSERVER 35/ANNAGGORDON
18. FLICKR/FIREBIRD SCARY ENGINE/CRAMIT
24. FLICKR/MAGNIFYING GLASS/ANDERCISMO
32. FLICKR/THUMBS UP!/KRISSEN
34. FLICKR/ SETH GODIN/NEW JERSEY STATE LIBRARY
35. BECKY JOHNS/BECKY-JOHNS.COM
40. FLICKR/ONE ON ONE WITH JEFF WEINER/THE DEMO CONFERENCE, STEPHEN BRASHEAR PHOTOGRAPHY