IM21 Pvt. Ltd.

A Unit Of Somya Group

BUSINESS PROFILE

COMPANY PROFILE• IM21 (A Unit of Somya Group) was established in 2007 and provided services in media solutions such as Bulk

SMS, Print Media, Yellow pages and Online Portal.

• Later on moved into institutional sales to start with installation of RO equipments with its brand name “Meetha Paani” and ventured into garments, FMCG products and consumer durables under its brand name Home Shop 21.

• We have diversified our business into two more institutions i.e. distribution rights of all FMCG products in Rajasthan Cooperative Dairy Federation Booths (Jaipur dairy) as well as Rajasthan State Roadways Transport Corporation [RSRTC] bus stand premise stalls and have got the marketing rights for entire Rajasthan of various companies.

• . We have 33 mother depot across Rajasthan which are running on Depot cum SS Model. We have around 200 distributors covering approx 30000 outlets across Rajasthan comprising RSRTC Outlets, Saras dairy outlets and other general outlets.

• We have launched our own brand of packaged drinking water, beverages and namkeen by the name of ‘SPARSH’.

Scanned copy of Letter Dispatched by RSRTC to companies currently selling their stock through RSRTC stalls

UNITS OF SOMYA GROUP

IM21 Pvt. Ltd. has distribution rights for the various FMCG products at RSRTC stalls across

Rajasthan, Dairy Booths etc.

Home Shop 21 is a retail outlet franchisee store .

COMPANIES OWN BRANDS

Sparsh is a packaged drinking water brand owned by Somya Group.

Sparsh also deals in packaged juice of various flavors' like mango, dew, cola and orange.

Meetha Pani is a brand dealing in RO water purifier system .

DISTRIBUTION MODEL

The distribution model which we are following for various network such as RSRTC, Saras & others are as follows:-

COMPANIES

33 CSA cum SS

RETAILERS

Distributors @ all district headquarter & tahsil level

POTENTIAL BUSINESS IN MAJOR TOWNS

Sr.No. Bus StandsOur Business

Potential1 Jaipur 1,57,50,0002 Ajmer 51,30,0003 Beawar 36,00,0004 Udaipur 34,38,0005 Abu road 34,02,0006 Alwar 19,62,0007 Bharatpur 13,86,0008 Bhilwara 30,51,0009 Bikaner 27,36,000

10 Chitorgarh 14,85,00011 Ganganagar 27,27,00012 Jhunjunu 25,65,00013 Jodhpur 31,68,00014 Kota 12,06,00015 Nagor 13,68,00016 Pali 10,08,00017 Sikar 28,17,000

Total 5,67,99,000

Total estimated Business across Rajasthan is Approx 10 crores per month

LIST OF TOWNSSr. No. BUS STANDS

1 Anoopgarh2 Banswara3 Baran4 Barmer5 Bundi6 Churu7 Dausa8 Dholpur9 Dungarpur

10 Deedwana11 Falna12 Hanumangarh13 Hindaun14 Jalore15 Jaisalmer16 Jhalawar17 Khetri18 Kotputli19 Lohagarh20 Phalodi21 Revdar22 Sardar sahar23 Sawai madhopur24 Sirohi25 Shri madhopur26 Tijara27 Tonk

CATEGORY BREAK-UP OF BUSINESS

50.00%42.50%

5.00%2.50%

SNACKS BEVERAGES CHOCOLATES OTHERS

Share is mentioned in terms of value at price to retailers

Sr. No. Category Current business in Rs.

1 Snacks (Biscuits, Indian & western salties) 5,00,00,000

2 Beverages(carbonated flavor, non-carbonated flavor & water)

4,25,00,000

3 Confectionary(chocolates & hot-melted candies) 50,00,000

4 Others (sauces, personal care etc..) 25,00,000

Expected increase in growth rate is around 25% annually

LIST OF COMPANIES FOR STOCK

1. HINDUSTAN COCA COLA BEVERAGES LTD. 2. PEPSICO INDIA 3. BISLERI INTERNATIONAL PVT. LTD.4. ICE BERG FOODS LTD5. NIMUB BEVERAGES PVT LTD 6. PARLE PRODUCT PVT.LTD. 7. BRITANNIA LTD .8. SURYA FOOD & AGRO LTD.9. DUKES PRODUCTS INDIA LTD 10. GUJRAT COOPERATIVE MILK MARKETING

FEDERATION [AMUL]11. CADBURY INDIA LTD. 12. NESTLE INDIA13. PERFETTI VAN MALLE14. HINDUSTAN UNILEVER LTD.15. PROCTER AND GAMBLE INDIA16. ITC LTD. 17. PEPSICO CONFECTIONARY (FRITOLAYS) 18. SHIVDEEP INDUSTRIES LTD.[BIKAJI] 19. PRATAP SNACKS PVT LTD

20. BIKANERWALA FOODS PVT LTD 21. BALAJI WAFERS PVT. LTD. 22. BHIKARAM CHANDMAL23. NEXT CARE DEO24. HAMDARD25. JALAN BEVERAGES (BAILLEY)26. MAPRO LTD.27. BAJAJ28. CAVINKARE29. EVEREST MASALA30. TULSI DRY FRUITS31. DS GROUP32. HERSHEY’S JUMPIN33. RASNA INTERNATIONAL34. HIMALYAN35. JOY COSMETICS36. GLAXO SMITH KLINE37. JYOTHY LABORATORIES

SCHEMES ARE EXTRA & WILL BE PROVIDED ACCORDING TO COMPANIES NORMS

OTHER COMPANIES STOCK AS PER DEMAND

MAXIMUM SALE OF REGULAR & SMALL SIZE SKU’S

MARKETING RIGHTS COMPANIES

The various companies whose Rajasthan right we are having for all channels are as follows:-

Bajaj HerbalsBajaj FoodsMbg Paam (Saga Noodles)Pure Juice etc.

CSA ROLE AND BENEFITS

Role of CSA will be:Finance ManagementBenefits will be:-CSA will be entitled to 1.75% of turnover.

VENDOR ROLE AND BENEFITS

Role of vendor will be:- Investment in stockManagementTimely (daily) supplies to retailersBenefits of vendors will be:-Good margins which varies from company to company.Stocks of major companies under one roof.Sales Staff support by IM21.

Some companies rate are ex-factory therefore freight will be borne by vendor.

OTHERS

• Terms & condition:-i. Advance payment on the basis of RTGS/

NEFT/DD.

ii. Special Bank Facility will be provided (under process).

• Services:-i. IM21 will supply to CSA.

ii. CSA will supply goods to IM21 Vendors.

iii. IM21 will provide sales staff support as well.

THANK YOU!!!!

www.somyagroup.comIM21 ( A Unit of Somya Group)

214, Center Tower, Near Cine Star CinemaCentral Spine, Vidhyadhar Nagar

Jaipur- 302023 (Raj.)Ph. No. 0141-5166666, 3080555