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Image is everything

SonoSite Introduces MicroMaxxBig Machine Performance in a Small Hand-Carried Device

A SonoSite Publication

The world leader in hand-carried ultrasound.

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SonoSite produces hand-carried ultrasound devices to suit almost every clinical application. In hospitals and offices, as well as under emer-gency conditions, SonoSite systems are changing the way medicine ispracticed to the benefit of physicians, patients, and medical facilities.

By expanding services in existing clinical markets and creating new point-of-care applications where ultrasound was previously either too cum-bersome or too expensive to be used, the company continues to transformand expand the $3.5 billion worldwide market for diagnostic ultrasound.

On Site with SonoSiteSonoSite’s hand-carried technology was developed in the mid-1990s to provide on-site, high-resolution images in order to help treat injuredsoldiers on the front lines.

As the pioneering company that created both the technology and themarket, SonoSite is the world leader in hand-carried ultrasound and has emerged in just six years to be the fourth-largest ultrasound companyin the United States. SonoSite holds multiple patents for digital ultra-sound, transducer technology, device design, and other innovations that are helping to make hand-carried ultrasound an indispensable toolin medical practices.

With more than 20,000 systems sold and installed since 1999 and represented in 75 countries, the SonoSite brand has earned a reputa-tion for durability, reliability, and ease of use. Extensive quality controls and ongoing research and development efforts ensure that SonoSiteproducts continue to set new industry standards.

A Wide Range of Applications SonoSite units have proven their value in conventional medical settingsas well as in extremely challenging environments, such as rescue opera-tions following earthquakes and other disasters.


SonoSiteThe World Leader in Hand-Carried Ultrasound

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In emergency medicine, anesthesia, and surgery, SonoSite systems are now being used for quick diagnosis to determine if there is internalbleeding in trauma patients, to guide interventional procedures, and to obtain early diagnosis for conditions requiring surgical intervention.

Professionals dedicated to delivering the benefits of ultrasound in multipleclinical specialties have found SonoSite’s high-resolution imaging performance comparable to cart-based ultrasound systems weighingmore than 300 pounds.

Thanks to its products’ performance, size, and price, SonoSite sales surpassed $115,000,000 in 2004. The market leader in hand-carriedultrasound, SonoSite continues to develop machines that are revolution-izing the science of digital ultrasound.

$10mm

$32mm$46mm

$73mm$85mm

$115.8mm

Revenue Growth

Changing Technology isChanging Minds—and Methods

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User Feedback from Medical Professionals

Anesthesiology >> “The availability of hand-carried ultrasound technologyhas marked an increase in the number of nerve blocks performed forarm, leg, and knee surgeries. Large ultrasound machines could imagenerves, but they were impractical for clinical or point-of-care use.”—Dr. Paul Bigeleisen, Clinical Associate Professor of Anesthesiology, University of Rochester Medical Center, NY

Radiology >> “From an image standpoint, you can’t help but compare it to the larger machines; the image is equal. I believe all radiologists shouldembrace this technology and use it to the benefit of their patients.”—Dr. John S. Pellerito, Chief of Ultrasound, CT, and MRI Division,

North Shore University Hospital, NY

Cardiology >> “It often takes at least two hours for an ECG to registerthe characteristic signs of a coronary embolism...Early diagnosisresulting from an image-generating procedure is often critical.”—Professor Gert Baumann, Cardiology, Charite Hospital, Berlin

Emergency Medicine >> “Having hand-carried ultrasound available togo into the ER quickly and obtain a diagnosis within minutes directlyimpacts patient outcomes.”— Dr. J. Christian Fox, Head of Emergency Medicine Ultrasound Division, University ofCalifornia, Irvine Medical Center, CA

ICU >> “In a case involving a patient with a femoral neck fracture, the anesthetist was concerned about a heart murmur. We brought theSonoSite device to his ward. In a few minutes we were able to assurehim that it wasn’t a significant problem. The patient later underwentcomplication-free surgery.”— Dr, Angus Turner, Consultant in Anesthesia and Intensive Care,

Intensive Care Unit, St. Helier Hospital, Jersey, UK

Breast Exams >> “It used to take weeks for a woman to get a definitivediagnosis for a lump or breast pain. With SonoSite’s hand-carriedultrasound system, I can scan the patient, make a diagnosis, and facil-itate faster action. This helps to diminish the fear and anxiety patientsusually go through when they have to wait weeks for test results.” —Dr. Peter Beitsch, Surgical Oncologist, Dallas Surgical Group, Dallas, TX


For physicians>> SAVING TIME Compact size and light weight make SonoSite products easy to carrywherever they are needed. Simple and intuitive to use, the systemsquickly provide diagnostic information to optimize a doctor’s time.

For patients>> SAVING LIVES From the world’s most advanced medical centers to its most remoteenvironments, hand-carried ultrasound can deliver high-resolution imaging where it’s needed most. Patients can be examined on the spotrather than having to go through the frustrating and time-consumingprocess of being referred and transported to an imaging lab. SonoSitedevices expand the physical exam and shorten time between detection,diagnosis, and treatment— and that saves lives.

For medical facilities>> SAVING MONEYThe financial benefits are substantial: Imagine spending less of thebudget on ultrasound, or buying five systems for what one costs now.More patients can be seen and treated. Space that big cart systems takeup can be re-allocated. Radiologists, sonographers, and techniciansbecome less vulnerable to injury from pushing heavy wheeled systems.


The end result: A streamlined device with features and functionality that have all themuscle of a high-end unit without the weight.MicroMaxx’s purpose-built software enables it to yield high-quality images with speed andreliability while efficiently operating on eitherAC or battery power.

MicroMaxx Specializes in Going Anywhere You Need it From busy offices and big-city hospitals to critical care situations where seconds count,SonoSite MicroMaxx boots up quickly, progress-ing from the off position to scanning in just 12 seconds. This easily carried device gets

medical professionals into—and out of—tight spaces fast.

Allow this state-of-the-art device to deliver more value to you, and bettercare for your patients. Versatile enough to use in multiple clinical appli-cations, MicroMaxx supports a wide range of high-performance broad-band transducers. It also extends the capabilities of portable systemswith features such as high-frequency linear and multi-plane trans-esophogeal imaging.

Because SonoSite is completely confident in MicroMaxx’s durability,units are backed by a five-year warranty, which far exceeds the warrantiesavailable on any competitor’s mobile product.

Revolutionary is a term that is frequently overused, butSonoSite MicroMaxx—the nextgeneration of hand-carried ultrasound—truly represents the tipping point between hand-carried and cart-based systems.

Similar in size and appearance toa laptop computer and weighingunder eight pounds, MicroMaxxproduces high-resolution imagequality at a fraction of the cost.

Ground-Breaking Chip Fusion Technology Designed from the ground up, MicroMaxx uses SonoSite’sproprietary Chip FusionTechnology (CFT). CFT com-

presses the power of up to 30 circuit boards in conventional ultrasoundsystems onto a single microchip.

In addition to being the most powerful hand-carried ultrasound, SonoSiteMicroMaxx is also far more durable (each device can withstand a 30-inchdrop) and affordable than traditional wheeled systems.


Welcome to a new era in ultrasound, where a lightweight,portable device that delivers big-machine performance andsuperior image quality is challenging the industry.

Focus on MicroMaxxBig-Machine Performance in a Hand-Carried Unit

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The images above were taken comparing the SonoSite MicroMaxx with 4 premium cart-based systems. The MicroMaxx images are identified on the right hand page.

MicroMaxx: #1,3,5,7

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SonoSite, Inc.www.sonosite.com USA Headquarters 21919 30th Drive SE Bothell, WA 98021-3904 Tel: 877- 657-8050 or 425-951-1200 Fax: 425-951-6800 Email: [email protected]

SonoSite Ltd European Headquarters Alexander House 40A Wilbury Way Hitchin, Herts SG4 0AP United Kingdom Tel: +44 (0)1462 444800 Fax: +44 (0)1462 444801 Email: [email protected]

SonoSite Worldwide Offices SonoSite Australasia Pty Ltd.

Australia 1-300-663-516 New Zealand 10-800-888-204

SonoSite KK-Japan 81-3-5304-5337

SonoSite SARL-France 33-1-69-18-96-30

SonoSite GmbH - Germany 49-(0) 91-31-97-79-29-0

SonoSite Iberica SL - Spain 34-91-640-4911

SonoSite Ltd - China - Beijing 86-10-6517-1231

SonoSite Ltd - China - Shanghai 86-21-6248-6930

SonoSite Canada Inc. - Canada 1-888-554-5502

A SonoSite Publication

©2005 Sonosite, Inc. MKT00752

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