image seo & optimization€¦ · ashley cameron image seo & optimization for wordpress...
TRANSCRIPT
Image SEO & Optimization for WordPressAshley Cameron
Image SEO & Optimizationfor WordPress
Image SEO & Optimization for WordPressAshley Cameron
IMAGE BASICS
Image SEO & Optimization for WordPressAshley Cameron
RGB vs CMYKRGB - for web; has a larger color space than can be produced on press; files are smaller since there are only 3 color channels vs 4
CMYK - for print
COLOR SPACE
Image SEO & Optimization for WordPressAshley Cameron
JPG/JPEG vs PNGJPG - most popular; works well for complex images, photographs, most images you’ll upload into the media library; ability to be compressed into smaller file sizes which helps with page load time
PNG - allows for more colors than JPG; doesn’t lose quality when compressed; great for logos, icons/graphics and when you need a transparent background
FILE TYPE
Image SEO & Optimization for WordPressAshley Cameron
RESOLUTION
72ppi
PIXEL DIMENSIONS
PIXELS
Image SEO & Optimization for WordPressAshley Cameron
DIMENSIONS
1200px
MAX WIDTH/HEIGHT
1200pxPORTRAIT / VERTICAL GENERAL CONTENT
1600-2200pxBACKGROUND / BANNER
LANDSCAPE / HORIZONTAL
Image SEO & Optimization for WordPressAshley Cameron
FILE SIZE
200-350KB
SAVE FOR WEB
< 500KBlarge/background images general content/featured images
Image SEO & Optimization for WordPressAshley Cameron
FILENAME
Smiling-woman-on-phone-coffee.jpg
IMAGE DESCRIPTOR
DSC_0256.jpg
Smiling-woman-on-phone-coffee.jpg
Image SEO & Optimization for WordPressAshley Cameron
RESOURCESADDITIONAL TIPS
Resize & name your images before uploading them
TinyPNG.com
Image SEO & Optimization for WordPressAshley Cameron
WordPress Setup
Image SEO & Optimization for WordPressAshley Cameron
WordPress PluginsImsanityhttps://wordpress.org/plugins/imsanity/
Smush IThttps://wordpress.org/plugins/wp-smushit/
WP-Optimize https://wordpress.org/plugins/wp-optimize/
Image SEO & Optimization for WordPressAshley Cameron
Additional Thoughts