image sources: screenshots from...
TRANSCRIPT
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Imagesources:screenshotsfromUnderworks.com
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How might I help transgender people live their best lives?
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“Absolutely horrifying and anxiety ridden experience every single time where I
literally just want to run away from the store and never go back” – transwoman
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31% were denied equal treatment, verbally
harassed, and/or physically attacked.
Source:2015UnitedStatesTransgenderSurvey
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Transgender people need an easier, more efficient way to shop for the
products they are looking for online.
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Products Content Validation
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Source:CharlieJohnson
Validation of transgender identities through our existence as a business
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Source: Screenshot amazon.comUniversity of Minnesota Duluth Queer and Allied Student Union
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Customer purchases a product
Customer receives product
Regular use of product increases self-confidence
Customer lives their best lifeUser sees blog User finds content
relatable to themselves
User uses knowledge gained from content
Theory of Change
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Financial Model
Similar Price Dropshipping
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Product Price COGS(wholesale +shippingexpense$5)
GrossProfit
T-shirt $25.00 17.50 7.50Snapback $25.00 17.50 7.50Joggers $32.00 21.00 11.00Hoodie $30.00 20.00 10.00
No industry research on sales for LGBTQ+ people specifically
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Market Size
Served addressable market is 1.4 million*
*Source: 2015 Williams institute study
Total addressable market is 316 million**
**Source: Nov. 2016 Bizminer Industry Market Research Report: Electronic Shopping, Retail Trade
TAM SAM
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Users will find value in the blog
Suppliers will see an increase in their sales
Suppliers will be able to efficiently handle dropshipping
Pilot: Test 3 assumptions
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March 2017: Create Shopify, secure initial suppliers
April 2017: Launch Pilot
June 2017: Gain visibility through Pride Month
Summer 2017: Gain market share through online marketing and targeted events
August 2017: Secure at least two more suppliers
September 2017: Attend Duluth Pride Fest and Philly Trans Health Conference
Fall 2017: Attend targeted events, secure more suppliers
January 2017: Attend Creating Change Conference in Washington D.C.
February 2017: Attend MBLGTACC in Omaha, Nebraska
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Website Travel Marketing
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Why me?
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Founder – Sebastian [email protected]