ImagemakerFall 2016

Wherever there is an Audience, there is a Mission for Total Brand Activation.

In this issue:Pico at the Rio 2016 Olympic Games HSBC Rugby Sevens Singapore Wanda Movie Park Bahrain Light Festival i Light Marina Bay New Pandora Concept Stores Huawei G1 Industry Showroom

Pico at the Rio 2016 Olympic Games Rio de Janeiro

Now that the 2016 Rio Olympic Games are over, we can look back fondly and remember how Rio gave the world an incredible, unforgettable sporting extravaganza.

Pico activated the presence of several global giants at the games. First, we proudly supported Worldwide Olympic Partner Procter & Gamble, helping creating the P&G Family Home – the company’s 2,000 plus sq. m. ‘home away from home’; a place where famous brands under the P&G umbrella served athletes, mothers and families from around the world for the duration of the Olympic Games. Our team’s efforts were reflected in every detail of this space. In the salon area of the home, where guests could enjoy hot towel shaves in barber chairs, hairstyling, makeovers and nail treatments, courtesy of P&G’s headline brands, we delivered the salon stations, the grooming area and manicure areas for the salon. We also delivered the disco area, interview rooms, a recreational area for children and an outdoor bar area.

Our team supported two global media giants at Rio 2016 as well. We designed and built the BBC’s broadcasting studio at the International Broadcast Centre. We also provided catering tents for kitchens for both competition and non-competition venues for NBC, the US broadcast rights holder for Rio 2016. These tents, complete with fully-functioning kitchens, were spread over five zones at the games and put up in conjunction with our event partner, Behind the Scenes.

John D. Crisafulli, President/Managing Director of Behind the Scenes Inc. said “Congratulations to your team once again on delivering a successful project to BTS and our client, NBC Olympics, the U.S. rights holder broadcast company for the Olympic Games…Thank you for your services and support of our RIO 2016 Project. We look forward to continuing our relationship with your company at future events and the Olympic Games.”

HSBC Rugby Sevens Singapore Singapore

Also created were several ‘challenge stations’. Like the other attractions of the Challenge Zone, these were devised by Pico in cooperation with Rugby Singapore to introduce young players to the sport while still being appealing to adult fans.

Leveraging its strong experience with international sporting events, the Pico team provided venue decoration and temporary overlay solutions for all the outdoor activity areas. Inside the stadium, Pico was responsible for providing logistics and venue decoration services.

In April 2015, Singapore announced that for the next four years, it would join Vancouver, Sydney, Cape Town and Paris as a host city for the 10-leg HSBC World Rugby Sevens Series.

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Held at the city’s iconic National Stadium at Singapore Sports Hub on 16-17 April 2016, the first ‘Singapore Sevens’ was a world-class sporting event – an opportunity to showcase an amazing city and its facilities to rugby fans from around the world.

Pico were involved in two distinct capacities: as the event manager, assisting with the conceptualisation of the outdoor fun zone areas; and in fabricating the event’s VIP hospitality suites and interactive zones. The common thread running through both activations was the task of ‘bringing Rugby to the public’ by creating engagement with various activities.

Off the field, the outdoor fun zone was a definite highlight of the weekend. Called the Rugby Challenge Zone, fans had the chance to pass a rugby ball like a pro, dress up and become a rugby superhero, or take fun photos with family and friends at the photo booth.

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Pico’s design effort to create hospitality suites at the venue necessitated several drafts as it evolved to satisfy diverse stakeholders as well as fire and safety regulations. Fabricated as well as designed by the team, the delivered spaces proved the ideal environment for VIP rugby fans – welcoming, comfortable, and close to the action on the field.

Angela Zhang, Marketing and Communications Manager at Rugby Singapore Pte Ltd. relates, “The World Sevens Series was a resounding success for its first year back to Singapore and Pico played a big part in realising the dream with us! We received numerous compliments from stakeholders, sponsors and attendees. The team worked well within the constraints to prepare the stadium to host 16 international teams for the event. It was a massive challenge in terms of logistics and set up and they delivered. Thank you, Pico for a job well done and we look forward to bring the event to greater heights next year!”

The logistics were particularly complicated for the Singapore Sevens: with 27,000 attendees and 16 international teams competing in fast-paced 15-minute games, timing was everything. The team’s experience and ability to deliver ensured that the players, officials and fans all enjoyed a smooth and comfortable transition from game to game.

Wanda Movie Park Nanchang

The ‘city’ part of the Wanda Cultural Tourism City is no exaggeration; more than just a theme park, its vast 200-hectare area in Nanchang offers visitors everything from roller coasters to restaurants to retail and hotels.

For many, however, the main attraction is perhaps its most novel one: its innovative, interactive movie park, which Pico played a crucial behind-the-scenes role to design and launch.

The Wanda Movie Park – in many ways the ‘crown jewel’ of the Wanda Cultural Tourism City’s massive range of attractions – was conceived as a masterpiece of interactive fun and games. Visitors to the indoor complex would fight 3D monsters; soar over Jiangxi Province in a realistic flight simulator.

Pico’s task was to bring all these elements together into a design concept and to build the concept, while strictly managing the entire project. This also included project management the specialist company which was contracted to provide the ride systems. All the sophisticated elements of the park would have to be up and running by the Wanda Cultural Tourism City’s opening date in May 2016.

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The Park’s design evolved directly from its two major interactive attractions, with a 3D monster zone and a flight simulator zone constituting its major elements. As well as designing bright, dramatically swoopy interiors in keeping with the entertainment theme, the team also had to make them support the high technology behind the fun.

The former included 96 projectors and 48 perforated screens in the main hall alone. Lighting installations – consisting of dimmable LED lamps with intelligent central control – were selected to use energy efficiently in line with National Design Standards for Green Buildings.

Another piece of LED-based tech is the park’s multimedia 3D floor painting, paired with a video backdrop of a waterfall to create a stunning ‘being there’ experience. In yet another public area, sound effects and advanced visual effects from no less than 10 projectors, and an unusual textured ceiling design are precisely integrated to give visitors a magical impression of ever-shifting patterns on a large porcelain vase.

Managing the project was fully as complex as designing and building its spaces and installations. Along the way, the Pico team was in constant communication with more than 10 departments within Wanda to handle the project’s multiple elements.

To ensure smooth, high quality final implementation, many of the more complex items that formed part of the design were trail-assembled at the factory prior to installation. At all times, the Pico team also ensured strict safety and fire control practices on the site.

In the end, the close management and expertise of those designing and building the attraction paid off: Wanda Movie Park was delivered on time for a spectacular opening.

Bahrain Light Festival Manama

Of all the events and spectacles planned for the Manama Gulf Capital of Tourism 2016 programme, the first-ever Bahrain Light Festival promised to be one the most enthralling. Leading artists from around the globe would create a spectacular collection of illuminative works with the latest innovations in lighting tech – and use Bahrain’s capital city itself as their canvas.

Event organisers the Bahrain Tourism and Exhibitions Authority (BTEA) intended the Light Festival to be much more than a series of lighting installations; it would be a well-rounded experience encompassing entertainment, food and interactive fun as well.

Manama’s Marina Corniche area, with its park spaces and adjacent open ground, proved the ideal venue. The Festival would also be able to leverage off the various recreational facilities and restaurants that already existed in close proximity.

Development of the core attraction of the Festival – its array of lighting installations – got underway as a diverse list of international artists contributed some of their most spectacular and innovative works. They included ‘Air-Star Jelli-Lights’ (Dubai), ‘Wave Garden’ by Paul Friedlander (England), ‘Flower of the Universe’ by Titia Ex (Netherlands), ‘Le Bal Des Lumineoles’ by Christophe Martine (France), ‘The Pool’ by Jen Lewin (USA). Selected landmarks in the city were also adorned with specially commissioned Arabic calligraphy created by Karim Jabbari (Tunisia).

Complementing the artworks would be a programme of entertainment, including live performances by the Mirror Family and Glitter Stilt Walkers, ‘LED birds’ in illuminated costume, and multimedia attractions like a dynamic 3D mapping video projection show that incorporated laser light, water fountains, and dancers glowing with neon and LED light.

For the Pico team, the sheer size of the venue – stretching one kilometre from end-to-end – and its technological infrastructure made the planning of everything from the siting of electrical generators to the routing of cables a critical factor.

As the event got underway, the team deployed a small army of highly trained personnel to ensure the smooth operation of the programme as well as safe management of the crowds of visitors. Maintaining the installations in the variable and harsh climate conditions – often combining high winds, heat and humidity – was another serious task during the five-day festival.

A particularly impressive piece of engineering and construction was the site’s multimedia stage with its custom-built columns, adjacent water screens and programmable water fountain jets. Powerful Barco HD 30K projectors built onto 10-metre towers were used to project 3D mapping video.

Pico’s light installations boasted their own fascinating details: the ‘Tree of Life’ was based on a Plexiglas-topped custom-made podium, with a distinctive profile cut from layers of clear acrylic. For the ‘Swirling Dervish Light Show’, the team fabricated dervish figures with aluminium framing, which were mounted on a rotating mechanism. Arabic calligraphy projected onto the installation brought them to life in striking fashion.

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i Light Marina Bay Singapore

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Today, it is a true ‘signature event’ with an international appeal, encompassing stunning light art installations and a varied line-up of programming that engages and educates in equal measure.

Themed ‘In Praise of Shadows’, the 2016 edition - which also marked the festival’s transition from a biennial to an annual event - aimed to push boundaries even further.

The event included a campaign to encourage partners from Marina Bay area and beyond to switch off non-essential lighting and turn down air-conditioning for the duration of the event. It also allowed lighting industry partners such as Philips, Osram and Martin Professional to showcase their technologies through co-created artworks.

Established in 2010, i Light Marina Bay was conceptualised by the Urban Redevelopment Authority (URA) both as a ‘place-making’ event for the Marina Bay precinct, and as a powerful reminder of how everyone can help conserve resources for a better future.

Equally important, the 2016 edition was to engage the public with more activities, a wider variety of light installations made using energy-saving technologies and recyclable products by local and international artists, and a greater integration of festival activities with attractions at Marina Bay.

The Pico team worked closely with URA, playing a pivotal role in organising and executing the event, providing full event management services – from conceptual support and artist management, to sponsorship solicitation and activation, and marketing and PR.

Building on these successes, subsequent editions of i Light Marina Bay will be held annually rather than biennially. Jason Chen, Director for Place Management, URA, commented: “The festival has gained a strong following… Holding it annually at Marina Bay will allow more people to enjoy the light art installations, and more importantly, to heed our message about sustainability.” The key message of this festival aims to remind us that everyone can play their part to conserve resources for our greater future.

ROI/Resultsi Light Marina Bay 2016 met or exceeded organiser expectations:•More than 700,000 visitors•Generated over S$20 million in PR value •Generated over S$2 million in international media (AVE) value•Attracting high-profile corporate sponsors including Marina Bay Sands, Tudor, The Fullerton Heritage, Häagen-Dazs and OUE

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Before moving in, the team worked behind the scenes to acquire several official permits needed to stage the event. Pico’s good working relationship with festival partners enabled all the application information to be efficiently gathered and consolidated.

The Pico team responded with a well-timed manpower ‘surge’ to ensure the smooth set-up of the event’s 25 light installations while strictly enforcing Workforce Safety and Health guidelines. Maintenance of the installations – which were subject to the wear-and-tear of exposure to the elements and intense human traffic – was carried out continuously over the duration of the festival.

Awareness of public safety was of equal importance, given the project’s location at the heart of Singapore’s busy financial district. Setup had to be executed within tight timeframes while foot and road traffic was lightest, leaving little room for error. Close management supervision was key to ensuring that deadlines were met without compromising quality or safety best practices.

The same was true for the post-event ‘teardown’ period, which had to be accomplished within a minimum timeframe, with minimum defects, while ensuring public and worker safety.

The visual signature of i Light Marina Bay comprised 25 innovative sustainable lighting installations designed by artists from Singapore and around the world, including Japan, New Zealand, Germany, Israel, Norway and the USA. Fourteen installations were created by local artists and students, underscoring the emphasis on local participation for the 2016 edition. The large number of installations and parties involved meant that the Pico team had to be highly coordinated and efficient to complete them all during the week the international artists were in Singapore.

Complementing i Light Marina Bay’s fusion of urban space and illuminative art were performances and several outdoor dining options. Another notable aspect of the programme was ‘Switch Off, Turn Up’, a sequel to a similar energy saving campaign which attracted the participation of 52 buildings during the previous festival. For the 2016 edition, 73 buildings – 40 per cent more – committed to the campaign.

Please visit www.pico.com for more information.

Edited, coordinated, designed and published by Pico Group. All rights reserved. No part of this publication may be reproduced in any form or by any means, including photocopying and recording without the written permission of the publisher.

The photos shown in this newsletter were taken by photographers and cameramen commissioned by Pico, courtesy of our direct and indirect clients, and were chosen to highlight Pico’s part in our clients’ projects and to place it in context. While care has been taken to select the most appropriate photos, no implication is intended that all elements in the projects shown were done by Pico.

For information, please contact us at Pico House, 4 Dai Fu Street, Tai Po Industrial Estate, NT, Hong Kong SAR, or call us at 852 2665 0990, or email to corp.info@hk.pico.com.

Pandora jewellery is sold in approximately 9,500 stores around the world. The brand has recently begun a roll-out of a new store design concept called ‘Pandora Evolution’ which, in addition to refreshing the stores’ look and feel, will also enable Pandora to lower their energy consumption footprint. The energy saving component of the new store concept relies on LED lights and low wattage (between 20w and 35w) light bulbs, the use of which will also reduce the need for air conditioning. These eco-friendly features will help cut electricity consumption in an average Pandora store by up to 50 per cent.

Pico was proud to have been chosen by Pandora Malaysia to build all the new Pandora outlets around Malaysia. One of these concept stores, located in Kuala Lumpur’s luxurious Mid Valley Megamall, was completed in mid 2016.

New Pandora Concept Stores Kuala Lumpur

Huawei G1 Industry Showroom Shenzhen

Huawei Technologies is a rapidly rising star in the global Information and Communication Technology (ICT) world. To showcase the company’s newest technology and solutions to clients in the ICT industry, the company recently commissioned their titanic 4,000 sq. m. G1 Industry Showroom, located in Shenzhen.

Pico provided fabrication and project management services for this massive showroom, helping Huawei provide the ultimate showcase for their high-end and professional ICT solutions. This highly-specialised showroom focuses on specific solutions that can be provided to industry clients, rather than the average consumer. As such, the various services provided had to be highly detailed and exceptionally specific. From the streamlined ceilings to the high quality fixtures and flooring, our professional teams delivered this critical project to the satisfaction of this important client.