imagery & imagination: storytelling through social media
DESCRIPTION
Imagine Pittsburgh, the Green Building Alliance and the Master Builders' Association united for this social media program on how to effectively promote your company through images and videos. A panel of experts discussed tools, best practices and opportunities.TRANSCRIPT
Wednesday, September 3, 2014
MBA Headquarters
IMAGERY & IMAGINATION:STORYTELLING THROUGH SOCIAL
MEDIA
Welcome to….
Imagery & Imagination
Hosted by the Master Builders’ Association
in conjunction with our friends:
Agenda
Introduction
Panel Opening Remarks
Image Sharing Sites
Best Practices
Issues & Challenges
Construction Social Media Stars
Imagery & Imagination
63% of social media is made up of
images!!!!
Imagery & Imagination
Over half of all Internet users have
reposted a photo or video they found
online.
This is one of the most reposted photos of all
time.
Imagery & Imagination
3.3 million Retweets
2 million Favorites
Imagery & Imagination
Content with relevant images gets 94% more
views than content without images.
Imagery & Imagination
Content with relevant images gets 94% more views than content without images.
The leading cause of fatalities in construction is falls. The MBA hosts an annual Fall Protection Competent Training.
Imagery & Imagination
Tweets with images receive 150% more
retweets!
Imagery & Imagination
The brain processes visuals 60,000 times
faster than it does text.
Imagine Pittsburgh
An initiative of the Allegheny
Conference on Community
Development
Other Allegheny Conference Social Media Brands
Other Conference Initiatives with Social Media
channels
A virtual concierge for people looking to advance their careers in the
10-county region. Its job search engine is a one-stop shop, updated
nightly from more than 900 sources including corporate websites and
such job boards as Monster, Career Builder and LinkedIn. There are
more than 25,000 jobs available in the region today.
ImaginePittsburgh.com/Work
Employer/Sponsor Profile
Employer/Sponsor Profile
Employer/Sponsor Profile
Many Neighbors to Connect
With
We use all of these, but Facebook and Twitter most.
Find Facebook gets more traction with Latino web
users
Instagram with 18-24 year-olds.
Making otherwise dry content attractive
Highlighting young entrepreneurs
Tapping into celebrity following
Tapping into audiences who don’t know us, but
should
Green Building Alliance
Take a few shots to capture expression
Green Building Alliance
Take a few shots to capture expression
Green Building Alliance
Take multiple shots to avoid the dreaded
closed-eye
Green Building Alliance
Use the grid! Rule of thirds can make or break
an image.
Green Building Alliance
Don’t forget you can get a different and more interesting perspective by simply lowering yourself a few inches below eyelevel (get your knees dirty) or by finding a step to elevate your shot (climb a chair).
Especially helpful for shooting subjects such as objects, buildings, crowds, etc.
How does the MBA use
images?
Show construction activity
Promote our members and industry allies
Tell the MBA story
Market upcoming events
Capture past events – Store on Flickr
Fun games
How does the MBA use
images?
How does the MBA use
images?
How does the MBA use
images?
How does the MBA use
images?
YouTube
How does IKM use images?
Expanded reach…
MBA’s 866 followers
ikminc’s 1,122 followers
Using Images in Facebook
Images in Facebook
Cover photo –
change monthly
Posts – 1x/week;
3x/week; daily
Upload link videos
1x/month
Photo albums, action
shots, candid shots,
event photos
http://www.jonloomer.com/2014/01/20/faceboo
k-image-dimensions/
“Cheat Sheet”
Using Images in Twitter
Images in Twitter
Now has the ability to
display inline images to
Tweets.
Works with images
uploaded directly to
Also works with Buffer’s
browser extension
Applies also to Vine
videos
SOURCE: http://www.fastcompany.com/3022116/what-twitters-expanded-images-
mean-for-clicks-retweets-and-favorites
Examples of AEC Tweets with
Images
Twitter Image Sizes
Source: http://www.pinterest.com/pin/544020829961841228/
Source: http://www.pinterest.com/pin/68117013088877617/
Giffysnap
Sprout Social allows scheduling with photos
to multiple platforms & accounts
Also creates weekly reports; create your own
Using Images in LinkedIn
Images in LinkedIn
LinkedIn is the world’s largest
professional network – 225 million +
Images in LinkedIn
LinkedIn is a professional site that’s content
heavy, but you can enhance your content with
images:
Poll shows that Wolf's lead over Corbett is widening. @Triblive @melissamdanielshttp://lnkd.in/bZKd4x9
Poll shows Wolf's lead over Corbett wideningtriblive.com
A summer of campaigning and advertising did little to revive Republican Gov. Tom Corbett's moribund popularity among Pennsylvania
voters, the latest figures show. The results ...
Images in LinkedIn
A good example of enhancing your content with an
image.
Pittsburgh's office vacancy ranks third lowest in the countrybizjournals.com
Behind only Manhattan and San Francisco in terms of available office space, according to CBRE report.
LinkedIn Image Sizes
Source: http://www.pinterest.com/pin/68117013088877617/
Images in LinkedIn
The profile picture is an excellent opportunity to
enhance the look of your profile so give it some
thought:
Images in LinkedIn
And now some examples of bad profile pictures:
Images in LinkedIn
And no image at all is just as bad….
Images in LinkedIn
Ways to VISUALLY improve your LinkedIn
profile
Add /edit profile
Add Slideshare and/or Behance
Place images appropriately throughout profiles
Include images in posting
Photo Editing Tools
Photo Editing Tools
Adobe Photoshop CC
Expensive
Powerful
Challenging to use - too many features to summarize
Resize, Color-correct, Add text
Photoshop Examples
Photo Editing Tools
Pixlr Free, Mobile photo editing app
More than 600 effects, overlays, and borders and lets you do all the main things you'd expect from a photo editor, from cropping and re-sizing to removing red-eye and whitening teeth
Gimp Free, Open Source photo editor
Painting tools, color correction, cloning, selection, and enhancement.
PicMonkey Free, no sign up required for use
Someone who has never edited in a photo editing program before could use this pretty easily.
Can access anywhere you have internet service.
Photo Editing Tools
Canva
Free, some paid options
Described as a Blogging tool
Drag and drop, add text, add backgrounds, etc
Example: Canva Facebook Cover Image
Flickr.com
Flickr
Photo sharing site
Beautiful on screen interface, portfolio site
Allows interaction with community in the form
of
Favorites
Comments
Who’s using it well?
MBA of WPA
Nello Construction
What to share on Flickr
Great place to share events:
Ground Breakings
Ribbon Cuttings
Topping off ceremonies
Company events: picnics, holiday parties, award
ceremonies, golf outings, fundraisers, charity
events
Conferences/Speaking engagements
MBA Flickr
Flickr Pros and Cons
Free with sign up
1TB of Space
Drag and Drop upload
Max Photo size 200 MB
Max Video 1 GB
Collections, sets galleries for organizing
Tagging
Easy to share
A tad difficult to
search
Another place to
build community
Not for photo editing
Aviary, Pixlr,
Photoshop Express
PROS CONS
YouTube
YouTube
Online Video
sharing site
Over 1 Billion
Views per day
Create and share
video content
that’s relevant to
what your ideal
customer is
searching for on
the Internet.
YouTube
What to share on YouTube
Intro Trailer video – Who you are, What you do
Stats to Benchmark who you are
Customer Success Story/Testimonials
Answer FAQs
Teach Something – Create How To Videos
Behind the scenes
Company activities, personnel, culture
YouTube Pros & Cons
Free to upload
Free to create
channel
Globally recognized
Videos can be
longer
Videos can be
embedded in your
site
It’s Free…You have little control
“Noisy” space – difficult to get your messages found and heard
Difficult/costly to create videos
You may draw attention to your competitors
Vulgar videos readily available
PROS CONS
Micro Video – Vine & Instagram
Vine & Instagram
Vine – Twitter’s 6 second video
Instagram’s Video – 15 second video
Start a conversation with customers
Highlight brand advocates
Display your work. A quick update at the site?
Show your office
Promote activities at your conference booth
Six Steps to get started with
Vine1. Download and install the Vine app.
2. Create a Vine account using your Twitter profile or email address.
3. Find people to follow by going to your profile and clicking the People icon at the top right of your screen. You can also go to your settings and use the Find People option under Friends.
4. Connect your Facebook account to share videos on Facebook as well (personal profiles only).
5. Click the video camera icon to start recording videos. Tap your finger on the screen to record and release to stop recording.
6. When you’re finished, click Continue to share your video on Vine, Twitter and Facebook.
Instagram: Younger Audience
Micro Video Pros & Cons
Quick, easy
Adds video
Lower level of
quality is acceptable
Opportunity for fun,
human interaction
Adds video
Not your audience
demographic
Short, difficult to
convey message
PROS CONS
The Spotlight
Local Image Stars
Green Building Alliance: www.go-gba.org
Bradd Celidonia – [email protected]
Imagine Pittsburgh: www.imaginepittsburgh.com
Bill Flanagan – [email protected]
Bonnie Pfister – [email protected]
Master Builders’ Association: www.mbawpa.org
Jon O’Brien – [email protected]
IKM, Inc.: www.ikminc.com
Patty Swisher – [email protected]
Where to Look Outside the
Region
Layton Construction:
www.laytoncompanies.com
PC Construction: www.pcconstruction.com
Sundt Construction: www.sundt.com
Thank You For Attending
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