Imagery is Power

Imagery is PowerBy Christopher Bilotti

The Image is a Powerful Tool The image is a fundamental aspect of lifeAdvertisements can portray desireCan Create a Message REALISM IS IMPORTANT FOR ADVERTISING

The War on DrugsPublic campaign to demonize the use of narcotics and alcoholBiggest campaign during 1980s was This is Your Brain on Drugs Doesnt get Message Across

Silly, Trivial MessagesPee Wee Herman helped, but still very silly and unrealistic. Teenage Mutant Ninja Turtles have, fun, but where is realistic situation?

KilbourneAdvertisements have been found to be very unrealistic, modified. Has impact, but seems to overemphasize what happens with these photos.Never has any sort of realism, probably would have more impact if it was more aggressively pursued.

Animal Cruelty; an Effective MessageASPCA had effective commercial run with Sarah MacglachanConnected with the peopleBrought in record amount of money

ASPCA*

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