images & search engines - a social media perspective ses san jose 2009
TRANSCRIPT
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Images & Search EnginesSearch Engine Strategies, San Jose 2009
Liana “Li” Evans,Director of Social Media
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Why Care About Images• Universal Search has changed the entire thinking on
optimizing for images• Its still the fastest growing vertical search
– Continually sees growth in number of searches done a year.
• Searchers & Shoppers are visual– they want to “see it” before they “buy it”– Print it out and take it to the store with them
• In Social Media People Love Images• Photo Sharing Sites• Tagging Photos
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Why Care About Images• Search engines incorporate images into
contextual searches
• Its another avenue of “search marketing” without having to “pay for the click”
• Monitoring your Reputation online is just as important with images as it is with contextual search
• Social Media – sites like Flickr & YouTube, now becoming major sources of traffic & appear in search results
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Opportunities
1. The Power of Photo Sharing 2. Hot Products3. Branding4. Reputation Management
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The Power of Photo Sharing
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Legos
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Image Search Retail Opportunities
Not One Retailer Present
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Lego Photo Groups
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Legos In Real Life Group
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How People Share Photos
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Sharing Photos in Different FormsSlide Shows Are Shared!
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For Any Brand, Branding is Essential
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Jeep & Photo Sharing
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What You Shouldn’t Do
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What You Shouldn’t Do
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Direct Selling is a No-No
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Don’t Forget Your Reputation
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Images & Beauty Queens
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Google Bomb of a Different Form
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Quick TipsRemember……
Images Don’t Just Come From Your Images Folder!
• Social Networking Sites (MySpace, Facebook)• Social Photo Sharing (Fickr, Photobucket)• Social News Sites (Digg, Reddit)• Social Video (YouTube, Metacafe, Yahoo)
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Quick TipsWhat Matters
– Image Names
– Alternate Text
– Content Around Images
– Page Images Appear On
– Anchor Text Used in Links to Images
– Images folder is available to search engine spiders
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ContactLiana “Li” Evans
Director of Social MediaSerengetiCommunications.com
Social Convesations.com
Available: Measuring Social Media WP
http://www.serenticom.com/[email protected]