images: ushahidi, pro publica technorati, the guardian what is digital activism? mary joyce | oslo,...
TRANSCRIPT
Images: Ushahidi, Pro Publica Technorati, The Guardian
What is Digital Activism?Mary Joyce | Oslo, Norway | October,
2011
What is Digital Activism?
What is Digital Activism?
What is Digital Activism?
What is Digital Activism?
=
The Digital Activism Equation
+ ______
Digital Activism
The Digital Activism Equation
=+ ______
Transparency
Disaster Relief
GovernmentAccountability
Regime Change
Digital Activism
The Digital Activism Equation
Goal of Political or Social Change
=+ ______
Transparency
Disaster Relief
GovernmentAccountability
Regime Change
+ Digital Activism
The Digital Activism Equation
Goal of Political or Social Change
=+ ______
Transparency
Disaster Relief
GovernmentAccountability
+ Digital Activism
Custom Application >
=Digital Technology
Regime Change
The Digital Activism Equation
Goal of Political
or Social
Change
+Digital Activis
m=
Digital Technolo
gy
Digital Technology Details
Digital Technology
Goal of Political
or Social
Change
+ Digital Activis
m
=
Digital Technology: Top Tools
Goal of Political
or Social
Change
+ Digital Activis
m
=
Tool UsesBrand
sTime
Social Network
•interact with supporters
•share short news•first contact
1 update / day(1 hour/week)
Digital Technology: Social Network
Goal of Political
or Social
Change
+ Digital Activis
m
=
Digital Technology: Social Network
Goal of Political
or Social
Change
+ Digital Activis
m
=
Digital Technology: Top Tools
Goal of Political
or Social
Change
+ Digital Activis
m
=
Tool UsesBrand
sTime
Social Network
•interact with supporters
•share short news•first contact
1 update / day(1 hour/week)
Blog•interact with
supporters •share longer
analysis•gain influence
Blogger, Wordres
s
4 updates / week
(5 hours/week)
Digital Technology: Blog
Goal of Political
or Social
Change
+ Digital Activis
m
=
Digital Technology: Top Tools
Goal of Political
or Social
Change
+ Digital Activis
m
=
Tool UsesBrand
sTime
Social Network
•interact with supporters
•share short news•first contact
1 update / day(1 hour/week)
Blog•interact with
supporters •share longer
analysis•gain influence
Blogger, Wordres
s
4 updates / week
(5 hours/week)
Micro-blog•interact with
supporters•share short news•gain influence
Twitter 5-10 updates /
day(3 hours/week)
Digital Technology: Micro-blog
Goal of Political
or Social
Change
+ Digital Activis
m
=
< gain influence (celebrities)< gain influence (#tags)< interact with @supporters
< share other news
< share your news
Digital Technology: Top Tools
Goal of Political
or Social
Change
+ Digital Activis
m
=
Tool UsesBrand
sTime
Social Network
•interact with supporters
•share short news•first contact
1 update / day(1 hour/week)
Blog•interact with
supporters •share longer
analysis•gain influence
Blogger, Wordres
s
4 updates / week
(5 hours/week)
Micro-blog•interact with
supporters•share short news•gain influence
Twitter 5-10 updates /
day(3 hours/week)
Email Group internal coordination
Google, Yahoo
whenever needed
(a few minutes)
Digital Technology: Email Group
Goal of Political
or Social
Change
+ Digital Activis
m
=Image:worldstart.com
Digital Technology: Email Group
Goal of Political
or Social
Change
+ Digital Activis
m
=Image:worldstart.com, fanhow.com
Digital Technology: Email Group
Goal of Political
or Social
Change
+ Digital Activis
m
=Image:worldstart.com, fanhow.com
Digital Technology: Top Tools
Goal of Political
or Social
Change
+ Digital Activis
m
=
Tool UsesBrand
sTime
Social Network
•interact with supporters
•share short news•first contact
1 update / day(1 hour/week)
Blog•interact with
supporters •share longer
analysis•gain influence
Blogger, Wordres
s
4 updates / week
(5 hours/week)
Micro-blog•interact with
supporters•share short news•gain influence
Twitter 5-10 updates /
day(3 hours/week)
Email Group internal coordination
Google, Yahoo
whenever needed
(a few minutes)
SMS inviting people to events
all mobile phones
whenever needed
(1 minute)
supporterSMS
supporter
supporter
supporter
supporter SMSSMSSMSSMS
supporter
SMS
Digital Technology: SMS Invitations
Goal of Political
or Social
Change
+ Digital Activis
m
organizer
supporter
supporter
SMSSMSsupporter
Digital Technology: Top Tools
Goal of Political
or Social
Change
+ Digital Activis
m
=
Tool UsesBrand
sTime
Social Network
•interact with supporters
•share short news•first contact
1 update / day(1 hour/week)
Blog•interact with
supporters •share longer
analysis•gain influence
Blogger, Wordres
s
4 updates / week
(5 hours/week)
Micro-blog•interact with
supporters•share short news•gain influence
Twitter 5-10 updates /
day(3 hours/week)
Email Group internal coordination
Google, Yahoo
whenever needed
(a few minutes)
SMS inviting people to events
all mobile phones
whenever needed
(1 minute)
Video getting attention with emotion
YouTube, Vimeo
whenever needed
(several days)
Digital Technology: Video
Goal of Political
or Social
Change
+ Digital Activis
m
=
•Short (3 minutes max)
•Emotion (anger, inspiration,
humor)
•Explain your cause (text or
voice)
•Make a call to action
•Fouad: http://www.youtube.com/watch?v=XH7sflcUGj8&feature=player_embedded •Obama: http://www.youtube.com/watch?v=EcRA2AZsR2Q