Imagine economic sindependence for all women...what a $re,zn ribbon day *Greetings women!Welcome to the world of Women's Marketplace. This isone of our cooperative marketing packages from a groupof women business owners. Wait...please don't disposeof it without understanding what we are attempting to ac-complish. This is not just advertising, but advertising witha vision. We have a mission beyond just selling a prod-uct. We are looking for ways that women can empowereach other and themselves, economically. Imagine a worldwhere women can all work and all their work is economi-cally productive.. We believe it can be. We want to takesome beginning steps. Would you like to come along onour journey?

Please join us as we empower women-owned and oper-ated enterprises, women-centered organizations, andwomen who work at home. Please look through theseproducts and services offered by women entrepreneurs.We would like you to take a moment of your time to see ifthey have something in common with you.

OUT visionAs women business owners, we believe that an impor-tant key to the economic success of all women lies inwomen supporting women; in woman-to-woman coopera-tion rather than horizontal competition amongst women;in supporting women-owned and operated businesses,women-centered organizations, self-employed female pro-fessionals, female freelancers, and others, financially. Fi-nancial support means seeking out the women-ownedbusinesses in yourcorflmunity, interacting with them, pro-viding them with feedback, marketing them to your friendsand family, and going out of your way to purchase theirservice and product offerings. ,

If we women unite in our dedication to each other, there isnothing that we cannot conquer as a cooperative team.Financial independence is a great place to begin. Whenyou have the power to control your own economics, youhave the opportunity to live your dreams. Let's create agreen ribbon day of financial independence for women.

2000 and beyondWe, at Women's Marketplace, a 100% women-owned andoperated business, are dedicated to empowering women,economically. Having worked as single mothers trying to

rise above the welfare system as well as senior manage-ment in the Fortune 100 corporate arena over the last 30years, we feel a change occurring; a shift in the businessparadigm of the future; a shift that will benefit the womanconfined to her home with untapped skills; the woman whoneeds to work intermittently during the day while she al-ternates between caring for her children and her elderlyparents; the woman coping with the debilitating self worthissues of giving up an active professional life for the dev-astating disability of chronic fatigue syndrome, lupus, AIDS,cancer, or posttraumatic stress disorder; all women,whether teenage mothers or retired crones have skills thatcan be cooperatively marketed to the world of the womanconsumer. We never met a woman that did not have amarketable skill or talent.

This market shift also implies information and communi-cation will be the next sources of power; that small, entre-

' preneurial units, able to multi-process chores, relation-ships, and partnerships will succeed. Wornen, virtually-linked by today's emerging technologies can cooperativelywork with each other; a virtual enterprise Where each in-dividual unit's survival is mandatory for success and vic-tory for the.whole.

•

The innate attributes women have honed for decades willenable us to empower each other without regard to the'victory versus defeat,'' haves and have-nots' approachesin business today but rather, with a 'let's take the bestfrom each of us and create a new whole for all of us,'attitude. %

Time,, technology and information access •We also feel that time, technology and information ac-cess will be the new currencies. Women all know how toswap their time, their information or their technologies forthe-things they need on a day to day basis. But, we be-lieve women are under-represented in the critical cornmer-cial (read: powerful) aspects of these areas. It is our vi-sion that women can become best equipped in this arenaby having timely, economical and relevant information ina format that maximizes the information's value withoutrequiring knowledge of the inner workings of a mother-board. •

Collectively, we have the wisdom and intuitive ability toachieve a critical role in these areas and acquire the toolsnecessary for our success. The key is collectively. Wom-en, in groups of win-win supportive collaboration, have avery powerful advantage. We know hdw to allow all mem-bers to succeed together, rather than achieve a few suc-cesses at the cost of the failure of many. Ask any womanwith more than one child or employee or relative how sheenables them each to feel good as individuals, while alsofeeling gdbd as a team.

Sharing the wordsOne of our goals at Women's Marketplace is to identify ,locate, automate and disperse information about women,their tools, skills and activities to,all women. Our value-added services will be to provide this informatipn in manyon-demand, inexpensive formats and venues (e.g., every-thing from cooperative email, cooperative direct mail, fax-on-demand, real-time on-line, information survival kits andmaps to wallet cards with everything you need to know).

Women Oughta KnowFor busy women who are juggling two or three multi-thread-ed (be., doing several things at once) occupations, wepublish a monthly newsletter devoted to providing womenwith timely, pertinent information that is inexpensive andin a usable format. We scan over 1,000 publications permonth and provide clips of>those items which have a par-ticular impact on women and their lives. These items acecollected in a four page, newsletter format that is designedto be readable in one sitting. Women Oughta Know: themonthly fact$heet\s available by subscription for $12, moreif you can, less if you can't. A sample issue is available fora single first-class postage stamp.

Women Business Owners Oughta KnowFor women business owners and women in business, wepublish a monthly newsletter devoted to providing womenwith information such as business facts, advertising towomen tips, answers to sales andjorecasting questions,simple advice on the latest technologies, marketing trends,pending small businessjegislation, unique issues of wom-en working at home, spotlight on successful business wom-en and activities relevant to the world of the female entre-preneur. Once again, we scan over 1,000 publicationsper month and provide clips of those items which have aparticular impact on women and their lives. These itemsare collected in a four page, newsletter format that is de-signed to be readable in one sitting. Women BusinessOwners Oughta Know is available by subscription for $24,more if you can, less if you can't. A sample issue is avail-able for a single first-class postage stamp.

Freelancing FemalesA third monthly newsletter, Freelancing Females, is alsopublished by Women's Marketplace. This newsletter isdedicated to providing a- succinct informative listing of allcurrent opportunities for marketing, selling and public re-lations for women producing creative works. We scan over500 publications from such worlds as book publishing andmarketing, fine art, folk art, film making, photography, de-sign, animation, poetry, 3-D art and craft artisans eachmonth and provide clips of events, competitions, calls forsubmissions, seminars,' etc. These complete referencesare related to works of women or organizations who man-ifest a proactive approach to empowering women in thecommercial aspects of the creative arts. These items arecollected in a four-page newsletter format. FreelancingFemales is available by subscription for $24, more if youcan, less if you can't. A sample issue is available for asingle first-class postage stamp. *

Women as producers and providersare also consumersfn addition to our newsletters, we provide a wide range ofcooperative marketing opportunities for women produc-ing products, art, creative works or services. W& mail pack-ets of products, samples, brochures, catalogs, publicationsand opportunities from women-producers to women con-sumers. We design these1 "packets" to be targeted to veryspecific audiences for a particular function that equallybenefits the sender and the recipient These mailings arein many formats, sizes and shapes including such thingsas jumbo envelopes, coupon books, gift directories, artistand writer card decks, survival kits, congratulations pack-ets, Mini-BillBoard Mailer Packs (four color postcards thatact as billboards in the mail), and on-demand fax informa-tion. We send these items to different groups of individualwomen and women business owners (who are also fe-male consumers), as well as periodicals, retail outlets,wholesalers, distributors, purchasing agents, etc., depend-ing on the goals for the mailing and its participants.

For example, our Biggies, a bimonthly mailing in a 10 by13" envelope weighing up to 3 pounds, might contain apacket of brochures, flyers, coupons, catalogs, media re-leases, sample products, sample publications and variousmarketing blurbs. Sometimes there's even a present ortwo. Oh, by the way, all of this literature will be from wom-en-owned and operated businesses and/or woman-cen-tered nonprofit organizations who have paid a fee, in someform of currency, to have their materials included in thecooperative effort to inform women consumers about theirgoods and services.

We have a very specific set of operating principles, ethicsand guidelines which define our very inclusive philosophyabout women's work. It is our •goal that all women be en-abled to market their services and products and encour-age you to contact us if none of our current projects meetyour needs. We will design one that does, or find creativeways (not charity, but business practices such as consign-ment, per inquiry fees, barter, exchange of ads, etc.) toovercome the barriers that impact your participation.

Enclosed is all the information you need to have your busi-ness presence in one of the upcoming Women's Market-place cooperative packets. Remember, providing econom-ical and collective marketing opportunities for women-owned and operated businesses, female freelancers, arti-sans, tradeswomen and self-employed professionals, ben-efits all women. Making a concerted effort to 'vote' withthe power of your dollars by seeking out a woman-ownedbusiness for your next purchase empowers all women.

from a fear of "not getting any" . . . and that violencecomes from a fear of "if you have more, then I havel e s s . " • ' .

Imagine a world where women can collectively use their natu-Tal abilities to teach each other a "win-win" approachto sharing scarce resources and preventing prejudices..What a green ribbon day!

t

imagine a world where women/ who make 72% of the buyingdecisions in their homes/ decide it would benefit allwomen if they use half those decisions to purchaseproducts and services from female-owned enterprises.What a green ribbon day!

Imagine a world where women/ through theiT registered votermajority and economic support of the women's globalmarketplace/ eliminate the need for government sup-port of women. What a green ribbon day!

Imagine a g reen r ibbon d a y . . .Here are a few thoughts we would Hke youto ponderthe next time you are stuck in traffic or RHI out of*thoughts in the shower. . . t

Imagine a world where women decide that everyone deservesan equal opportunity to be on the playing field/ in thegame of the global marketplace. What a green ribbondav!day!

Imagine a world where women decide that each of us has thepoweT and the ability to empower all women with theirown individual affirmative actions. What a green rib-bon day!

Imagine a world where women decide to celebrate everyone'sdiversity, celebrate all the threads that weave the fab-ric of humanity.. . every color/ every sizey every spirit,eveTy religion/ every politic/ every racey every ability.What a green ribbon day! Remember the words/ "I maynot agree with you, but I will defend to the death yourright to say them." If we tan accept 16 colors of hair/

<» 10 colors of eyes/19 sizes of feet/ an infinite number offinger lengths/ why should we hate/ fear or mistreateach other because of our differences and fears?

Imagine a world where women decide that no one has to lose inorder for everyone to succeed.

Imagine a world where women decide that hatred comes fromfear of the unknown/ "if I don't understand you, youmay harm me and take mine".. .that deprivation comes

Thank you!Please enjoy the contents of this package. If you find some-thing you tike, keep it, support it, write to the women whoproduced it and let them know your thoughts. If you findsomething you dislike,let us know. Let us know yourthoughts and opinions. If you find something that does notinterest you, pass it on to someone who might benefit fromit. Rather than judging any of the contents, keep what youlike and leave the rest.

We are very interested in your feedback on our approach,format, and content. Let us hear your reactions. We are awork in progress and'value your input.

Thanks, and have a green ribbon day!

Margaret J. ColePresident

Sara V. ColeEditor and Art Director

P. S. Do you know the woman-owned businesses in yourcommunity? When was the last time you supportedthem?

* . . .more

UpcominEven

Biggies - 3,000 Jumbo Packets to WBO'sMaximum mailing size 8 1/2 by 11 after foldingand from .1 ounce to 3.0 ounces in weight, pre-paid $500 for 3,000 pieces. To women businessowners. Bi-monthly. Suitable for catalogs, sampleperiodical issues, product sheets, fund-raising andrecruiting packets, product or service brochures,3-dimensionaI incentive items, special die-cutitems that are awkward to mail. Very good for busi-ness to business products and services but re-member, every female entrepreneur is also a con-sumer. You do the items and ship to us at physicaladdress, 7375 Rollingdell Drive, Suite 77, Cuper-tino, CA 95014. Over 3 ounces, additional fee of$49 for each ounce or portion of an ounce.

Mailing:Reservation deadlinesMaterials Rec'd

5/1/964/15/964/21/96

7/1/966/15/966/21/96

9/1/968/15/968/21/96

Women, trying to market your book?Book reviewers & retailers receive hundredsof announcements a week. Stand out fromthat crowd, economically and cooperativelymarket your book while reaching new audi-ences of reviewers and buyers. Sent towomen's periodicals, women's literary pubsthat do book reviews, women's bookstores,women book review editors and female librar-ians. This monthly piece size is 8.5" wide by2.66-" long (1/3 of an 8 1/2 by 11" sheet). Theproject is prepaid $89 for each 1,000 piecesup to 3,000. Each piece will have a book coverphoto or linage, 2" by 2" in black and white onthe front along with a 25-50 word book de-scription, whatever quotes from the book orbook reviews you choose. On the reverse, youmay have the author's photo, author's bio,publisher name and contact info, 2 or 3distributors,You do the artwork except for thephoto images and send it to us, we print andassemble. Photos (optional) must be done byus at $20 each, send a black and white pho-tograph or b&w scan file, or b&w electronicfile of the image in TIFF format. Choice of 7papers and 1 of three ink colors. Mailing 21stof each month, prepaid deadline is the 1st of thesame month.

Celebrating Graduating College Women -18,000 Qlft Packets to 700 CollegesAs" a celebration of their accomplishments, Women'sMarketplace would like you to join us in a salute tograduating college women. What better way to ac-knowledge their hard work and influence them to befemale consumers that empower women-owned en-terprises. These packets will be shipped to 700 col-leges and hand-distributed to seniors in women cen-tered departments such as Women's and Gender Stud-ies, Feminist Psychology, etc.This piece size is 8.5"by 2.66" (1/3 of an 8 1/2 by 11" sheet). The project isprepaid $89 for each 1,000 pieces. Since you send usyour artwork and we assemble it here, we are able tooffer this very low price that includes printing. It alsoallows all women business owners, independent ofmarketing budget, to reach a very progressive targetgroup at the level that best suits their budget. Verygood for coupons, welcome offers, subscriptions, re-cruiting, self-development, travel & recreation, etc. Youdo the artwork and send it to us, we print and assemble.Photos must be done by us at $20 each. Choice of 7papers and 1 of three ink colors.

Two Annual Mailings:Reservation deadlinesMaterials Rec'd

5/1 7/14/15 6/15

4/21/96 6/21/96

Freebies for Females - 10,000 Individual WomenThis piece size is 8.5" by 2.66" (1/3 of an 8 1/2 by 11" sheet).The project is prepaid $89 for each 1,000 pieces up to 10,000.You send us your artwork, we assemble it here. Each partici-pant must offer a fee something to the women receiving thismailing. Advice, information, buy-one-get-one free coupons,free sample, free brochure, you name it! You do the artworkand send it to us, we print and assemble. Photos (optional)must be done by us at $20 each. Choice of 7 papers and 1 ofthree ink colors. Mailing 10th of each month, prepaid deadline isthe 21 st of the previous month.

Coming in June...Women's Wellness Kits -30,000 Packets to over 3, OOO CareglversA similar concept to our Celebrating Graduating Col-lege Women Packet, this cooperative piece will coverall of/<fie products and services related to women'sifcwffness and will be distributed by caregivers as free^informational kits to their clients. We will publish thesepackets three times a year and participation will be ona first come, first serve prepaid basis. Stay tuned formore info on this one!

,en'5 AAarketpiace,/ P. •

{Phone d F ix: 4.08.865.0^--A9501J

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Postcards are regulation size for U.S.Postal Service rate of a $.20 stamp(41/4" by 5 1/4").

They are available in black ink on oneof two colors of cardstock: kraft paperor white with tiny confetti specks. Bothstocks are recycled and contain 70%post-consumer waste. Each messagehas a code number.

Your complete satisfaction is guaran-teed. Refund of all costs, no questionsasked, will be made to you if this prod-uct does not meet your needs or ex-pectations. All postcard messages arecopyrighted, all rights reserved .©Women's Marketplace, 1995, 1996.

Postcards$.10 each or 100 of a serial number for $6.95.

Women'sP. 0. B@x 1947

Cupertin®, CA