imc case presentations(2)

8/7/2019 Imc Case Presentations(2)

1/8

CASE

PRESENTATIONSObamas IMC Strategy

Siemens MIS(S)COMMUNICATION

OMNICOM

Incredible India Campaign


2/8

Obamas IMC Strategy


OMNICOM



3/8

Mission Market/Stakeholders

Message/Content

Media/Channel

Measurement/ Results/

Money/Criticalanalysis

Win Election &becomePresident ofUSA

To reach tothe maximumpeople andcollect themaximum fund

possible for alarger than lifeelectioncampaign.

Voters of thecountry

Thestakeholdersare variouscountries ofthe world.

Yes We Canhe had madethis a commonagenda of allthe citizens ofU.S.A. to standagainst allodds and fight.He had showneveryone the

AmericanDream of abettertomorrow.

Social mediawebsites

Blogs

Mobilemarketing

Video games

Music Videos

Conventionalmedia vehicles(TVCommercials,Billboards)

Money:

Economicalway oftransmittingmessage.Whichcollected a lotof funds for hiscampaign.

Measurement: His websitesremained asfunctional evenafter his win.poll boothresult declared

around 70% offavorable votes

Obamas IMC Strategy


4/8

Mission Market/Stakeholders

Message/Content

Media/ Channel Measurement/Results/

Money/ Critical

analysis

Create a

communication

strategy for

successful

launch of the

OPENSCAPE

solutions

ICT

professionals in

and around

Belgium. To be

more specific

the target was

600 ICT

professional in

Belgium

Communication

for Open

Minded

A breakthrough

solution in

corporate

communication

The first

company to

provide such a

solution

Direct Mails

Emails

Blogs

Website

Live Podcast

It was a

successful

campaign

Money spent

was worth it

Openscape was

launched on the

basis of Option 3

provided by

Proximity BBDO



5/8

Mission Market/

Shareholders

Message/

Content

Media/ Channel Measurement/

Results/

Money/ Criticalanalysis

To become a

one-stop need

for all types of

communications

as needed by

companies

To spread

geographically in

continents to

reach a wideraudience

The people of

the company

The company it

is acquiring

The current and

the prospective

clients

Anything you

name in the

form

communication

strategy you will

get irrespective

of the country in

which you

operate

Omnicom as a

local company to

a global

audience

Acquiring

companies that

are strategically

similar and can

fit to Omnicoms

needs, thus

acquiring their

clients

Direct

interaction withcompanies

Work speaks for

itself.

Market leader

with a share of

14.8%

Non-advertising

revenues

accounted for

56% of total

revenue

OMNICOM


6/8

Mission Market/

Shareholders

Message/

Content

Media/ Channel Measurement/

Results/

Money/ Critical

analysis

To project India

as a coveted

tourist

destination

To increase in

the number of

footfalls of

tourists

To increase in

the tourist

spending

High spending

European and

American

tourists, Tourism

MinistryGovernment of

India

People or

businesses

directly or

indirectly

involved with

Hospitality and

tourism

services..hotels

, guides, tour

operators, cab

drivers

Explicit:India

has a rich

culture, history

which is worth

experiencingImplicit The

happiness and

satisfaction

provided by

yoga and

spirituality in

unparalleled

with those

provided by

materialistic

lifestyle of the

west

www.tourismofi

ndia.com,

www.incrediblei

ndia.org, Online

advertisements,Portals, search

engines, Online

contests chats

with celebrities

Television

commercials

discovery, travel

channel, BBC

world, CNN

Magazines

Railway tickets

Billboards

Tram advertising

MEASUREMENT

ANALYSIS



7/8

Page views at the www.incredibleindia.org website increased

from 1409 prior to the campaign to 2,286,865 in a span of lessthan 2 months.

In the Conde Nast Readers Travel Awards 2005, India votedamong top five destinations for the discerning traveler

India found itself in the top 5 destinations in a poll conducted bylonely Planet.

In 2004, the Incredible India campaign led to a 36 percent growthin US dollar terms and 25 percent in number of tourists.

Won the PATA gold Award in the print media travel advertisementcategory for spirituality and Incredible Taj campaign.



8/8

People should have been given the

opportunity to judge the campaign

Attention should have given to improve

requisite tourism infrastructure before

launching the campaign

The campaign should have been a blend of

modern and traditional India


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